Strategic Writing: Multimedia Writing for Public Relations, Advertising and More

ISBN: 9781138037120

Strategic Writing: Multimedia Writing for Public Relations, Advertising and More

by Marsh, Charles; Guth, David W.; Short, Bonnie Poovey

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Publisher: Routledge, 2017-11-20

Edition: Paperback

Language: English

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About the book

In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.

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STRATEGIC WRITING: MULTIMEDIA WRITING FOR PUBLIC By Charles Marsh & David W. STRATEGIC WRITING: MULTIMEDIA WRITING FOR PUBLIC RELATIONS, ADVERTISING AND MORE By Charles Marsh & David W. Guth & Bonnie Poovey Short **Mint Condition**.

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Strategic Writing: Multimedia Writing for Public Relations, 4th Edition by Marsh. "Strategic Writing: Multimedia Writing for Public Relations, 4th Edition by Marsh" is a paperback book written by Charles Marsh, published in 2017 in the United States. The book focuses on strategic writing techniques for public relations, covering multimedia writing in English language. It serves as a valuable resource for individuals seeking to enhance their writing skills in the field of public relations.

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Strategic Writing: Multimedia Writi..., Short, Bonnie P. Author:Short, Bonnie Poovey. Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. All of our paper waste is recycled within the UK and turned into corrugated cardboard.

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STRATEGIC WRITING: MULTIMEDIA WRITING FOR PUBLIC By Charles Marsh & David W. STRATEGIC WRITING: MULTIMEDIA WRITING FOR PUBLIC RELATIONS, ADVERTISING AND MORE By Charles Marsh & David W. Guth & Bonnie Poovey Short **Mint Condition**.

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