William O. Bearden Bearden, William O
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Marketing: Principles and Perspectives
ISBN 9780073101200
Hardcover, Irwin/McGraw-Hill, 2005
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Marketing: Principles and Perspectives
ISBN 9780256269079
Hardcover, McGraw-Hill College, 1997
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Marketing: Principles and Perspectives Loose Leaf
ISBN 9780256218978
Hardcover, McGraw-Hill/Irwin, 1997
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Marketing : Principles and Perspectives (Looseleaf) - Textbook ONLY
ISBN 9780073101248
Unknown Binding, McGraw-Hill Higher Education
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Scaling Procedures: Issues and Applications
ISBN 9780761920267
Hardcover, SAGE Publications, Inc, 2003
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Marketing: Principles and Perspectives w/ Powerweb, 4/e (Looseleaf)
ISBN 9780072860580
Ring-bound, McGraw-Hill/Irwin, 2003
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Marketing Paperback w/PowerWeb Package
ISBN 9780072461282
Paperback, McGraw-Hill/Irwin, 2000
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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)
ISBN 9780803951556
Hardcover, SAGE Publications, Inc, 1993
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Marketing: With Powerweb: Principles and Perspectives (McGraw-Hill/Irwin series in marketing)
ISBN 9780071215541
Paperback, McGraw Hill Higher Education, 2003
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