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Spending advertising money: An introduction to media planning, media buying and the uses of media research
When to Advertise
When to Advertise
ISBN 9781841160481 
Hardcover, NTC Publications, 1999
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Spending Advertising Money
Spending advertising money
Accountable Advertising. Wie sich Werbung rechnet. Das Handbuch für Budgetentscheidungen im Marketing- Mix
Spending advertising money: An introduction to media planning, media buying and the uses of media research
Advertising Budget
Advertising Budget
ISBN 9780077071561 
Paperback, McGraw-Hill Publishing Co., 1989
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Leo Burnett Book of Advertising
Advertising Works: Papers from Ipa Advertising Effectiveness Awards
Accountable advertising: a handbook for managers and analysts
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