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Paul Postma
(Postma, Paul)
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English
New Media/Same Message: Marketing to the Imagination in a Technology-Driven World
by Paul Postma
ISBN 9780070526754 (978-0-07-052675-4)
Hardcover, McGraw-Hill, 1998
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The ultimate marketing machine: Creating the predictable consumer
by Paul Postma
ISBN 9789027497529 (978-90-274-9752-9)
Softcover, Uitgeverij het Spectrum, 2005
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Italian
La nuova era del marketing. Fare marketing rivolgendosi all'immaginazione, in un mondo sempre più tecnologico
ISBN 9788846420848 (978-88-464-2084-8)
Softcover, Franco Angeli
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