Owens, Michele Owens, Michele
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Brand Warfare: 10 Rules for Building the Killer Brand
ISBN 9780071362931
Hardcover, McGraw-Hill, 2001
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Was Marken unschlagbar macht. 10 goldene Regeln für exzellentes Brand Marketing.
ISBN 9783478252300
Hardcover, Moderne Industrie, 2002
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Guerra de Marcas (Spanish Edition)
ISBN 9789580464136
Paperback, Grupo Editorial Norma
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