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Lucas, George H., Jr.
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Marketing Strategy
ISBN 9780030248016 (978-0-03-024801-6)
Hardcover, South-Western College Pub, 1998
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Marketing Strategy and Plans
by David Johnston Luck, O. C. Ferrell, Lucas, George H., Jr.
ISBN 9780135587195 (978-0-13-558719-5)
Hardcover, Pearson College Div, 1989
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Strategic Marketing Management: Text and Cases
by O. C. Ferrell, Lucas, George H., Jr.
, David Luck
ISBN 9780538828239 (978-0-538-82823-9)
Hardcover, South-Western Pub, 1993
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