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LAURA RIES AL RIES
(AL RIES, LAURA RIES)
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The 11 Immutable Laws of Internet Branding
ISBN 9780002572224 (978-0-00-257222-4)
Hardcover, HarperCollins Business, 2000
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The 22 Immutable Laws of Branding
ISBN 9780002570459 (978-0-00-257045-9)
Hardcover, HarperCollins Business, 1999
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