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David Ogilvy: Ein Leben für die Werbung
How to Advertise
How to Advertise
ISBN 9780312395506 
Hardcover, St. Martin's Press, 1978
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Writing that works: How to write memos, letters, reports, speeches, resumes, plans, and other papers that say what you mean, and get things done
How to Advertise
David Ogilvy, el rey de Madison Avenue: El inventor de la publicidad tal y como la conocemos
How to Advertise
Writing That Works: How to Improve Your Memos, Letters, Reports, Speeches, Resumes, Plans, and Other Business Papers
Writing That Works - Second Edition
How to Advertise: What Works, What Doesn't - And Why
How to Advertise: Building Brands and Businesses in the New Marketing World (Completely Revised and Updated New Edition)
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