Gary L. Lilien Lilien, Gary L.

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A utility model for product positioning
Marketing Management and Strategy: Marketing Engineering Applications
Marketing Models
Marketing Models
Marketing Research: Marketing Engineering Applications
New product and brand management: Marketing engineering applications
Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (2nd Edition)
Marketing Engineering, Revised Second Edition
MARKETING ENGRG: COMPTR ASSISTED MKTG ANALY
Marketing Management
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