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David K. Tse
(Tse, David K.)
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Principles of Marketing: An Asian Perspective
by Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan, David K. Tse
ISBN 9780131234390 (978-0-13-123439-0)
Softcover, Prentice Hall, 2005
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