Christopher Lovelock (Lovelock, Christopher)

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Marketing Challenges: Cases and Exercises (MCGRAW HILL SERIES IN MARKETING)
Marketing for Public and Nonprofit Managers
Principles of Service Marketing and Management
Problems in Marketing
Product Plus: How Product + Service = Competitive Advantage
Public and Nonprofit Marketing: Readings and Cases
Services Marketing in Asia, Second Edition
Services Marketing in Asia - A Case Book
Services Marketing: International Edition
Services Marketing: People, Technology, Strategy