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C. Whan Park
(Park, C. Whan)
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Brand Attachment: Construct, Consequences and Causes (Foundations and Trends(r) in Marketing)
ISBN 9781601981004 (978-1-60198-100-4)
Softcover, Now Publishers, 2008
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Marketing Management
by C. Whan Park
, Gerald Zaltman
ISBN 9780030055980 (978-0-03-005598-0)
Hardcover, Harcourt School, 1987
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