Benson P. Shapiro Benson P. Shapiro

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Segmenting the Industrial Market
Marketing Management Readings: From Theory to Practice, vol. 3 (Marketing Management Series)
Marketing Management: Principles, Analysis and Applications (Irwin Series in Marketing)
Business Marketing Strategy: Concepts and Applications (MCGRAW HILL/IRWIN SERIES IN MARKETING)
Seeking and Keeping Customers With Field Guide (2 Disks For Mac)
Business Fundamentals As Taught At the Harvard Business School: Sales Management
Business Marketing Strategy: Cases, Concepts and Applications (Hardcover)
Marketing Management: Strategy, Planning, and Implementation
Seeking Customers (Harvard Business Review Book)
Sales Program Management: Formulation and Implementation