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› Find signed collectible books: 'The 12 Simple Secrets of Microsoft Management: How to Think and Act Like a Microsoft Manager and Take Your Company to the Top'
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› Find signed collectible books: 'Access Cookbook'
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› Find signed collectible books: 'Access Database Design and Programming'
Access Database Design and Programming covers a lot of ground quickly but lucidly. Steven Roman begins with a description of general principles of database design, then describes the "relational algebra" that defines the meaning of such operations as unions and joins, introduces SQL syntax, and finally dives into the details of using VBA (Visual Basic for Applications) to write Access code. The result is a single book that can teach you all the basics of building database applications in Access. Portions of the book are heavy with logical equations whose effects can be hard to visualize, but Roman's judicious use of sample data makes it much easier to follow the operations being described. [via]
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› Find signed collectible books: 'Accidental Empires: How the Boys of Silicon Valley Make Their Millions, Battle Foreign Competition, and Still Can't Get a Date'
Robert X. Cringely manages to capture the contradictions and everyday insanity of computer industry empire building, while at the same time chipping away sardonically at the PR campaigns that have built up some very common businesspeople into the household gods of geekdom. Despite some chuckles at the expense of all things nerdy, white, and male in the computer industry, Cringely somehow manages to balance the humor with a genuine appreciation of both the technical and strategic accomplishments of these industry luminaries. Whether you're a hard-boiled Silicon Valley marketing exec fishing for an IPO or just a plain old reader with an interest in business history and anecdotal storytelling, there's something to enjoy here. [via]
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› Find signed collectible books: 'Advanced Transact-SQL for SQL Server 2000'
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› Find signed collectible books: 'Apple Confidential 2.0:The Definitive History of the World's Most Colorful Company: The Definitive History of the World's Most Colorful Company'
Owen Linzmayer's Apple Confidential is subtitled The Real Story of Apple Computer, Inc., and while nobody will ever know the complete, "real" story about Apple, Linzmayer's is probably as close as they come. Having covered Apple news since 1980, he offers extensive insider details about Steve Jobs, Steve Wozniak, John Sculley, Gilbert Amelio, Bill Gates, and other major players whose lives were (and are) intertwined with Apple's history. And along the way, we also learn about lesser-known figures whose stories have remained hidden in the Apple myth: Ronald Gerald Wayne, for example, who was actually a partner with Wozniak and Jobs in the original incarnation of the company, but who sold his share when he realized he would be financially vulnerable if it should fail.
Linzmayer's tale does have a few drawbacks. Because he mixes a chronological narrative with chapters that focus on key points in the Apple story, he sometimes repeats himself. Case in point: the chapter "Big Bad Blunders" makes a great record of Apple's failures, but the story of the exploding Powerbook 5300s is duplicated at later points. Nonetheless, Apple Confidential is rife with gems that will appeal to Apple fanatics and followers of the computer industry. Especially enjoyable are the revelation of "Easter eggs" that are hidden in several versions of the Mac operating system; the many screen shots, timelines, and telling quotes from Jobs, Gates, Wozniak and others that populate the margins and concluding sections of each chapter; the "Code Names Uncovered" section that makes public the monikers of several secret Apple projects; and Bill Gates's 1985 letter to John Sculley and Jean Louis Gassee pleading for Apple to license Mac technology and develop a "standard personal computer." --Patrick O'Kelley [via]
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› Find signed collectible books: 'Asp 3.0 Programmer's Reference'
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› Find signed collectible books: 'Asp in a Nutshell: A Desktop Quick Reference'
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› Find signed collectible books: 'Barbarians Led by Bill Gates : Microsoft from the Inside'
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› Find signed collectible books: 'Barbarians Led by Bill Gates : Microsoft from the Inside: How the World's Richest Corporation Wields Its Power'
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› Find signed collectible books: 'Beginning Active Server Pages 3.0'
Filling an important spot in the Wrox Programmer to Programmer series, Beginning Active Server Pages 3.0 is an excellent introduction to the new version of ASP released for the Windows 2000 platform. This guide expects no previous ASP knowledge or even previous Web development experience.
Its friendly style makes this book welcome reading at all skill levels. The material is carefully presented to avoid losing readers who are totally new to ASP programming, yet it still provides impressive technical coverage, beginning with the very basic concepts behind ASP programming and moving forward to advanced coding techniques.
As each topic is presented, relevant screen shots and useful code snippets under the heading "How It Works" complement the text. The chapters also include step-by-step exercises to familiarize you with new techniques and tools. An extensive case study application takes you through the entire development process as well. If you're interested in Web coding Microsoft-style, this is the right place to start. --Stephen W. Plain
Topics covered: ASP language fundamentals, server- and client-side scripting, ASP object model, cookies, error handling, scripting objects, recordsets, transactions and COM+, XML introduction, ADO object model, and VBScript reference. [via]
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› Find signed collectible books: 'Beginning Components for Asp'
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› Find signed collectible books: 'Breaking Windows'
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› Find signed collectible books: 'Business at the Speed of Thought: Succeeding in the Digital Economy'
So where do you want to go tomorrow? That's the question Bill Gates tries to answer in Business @ the Speed of Thought. Gates offers a 12-step program for companies wanting to do business in the next millennium. The book's premise: Thanks to technology, the speed of business is accelerating at an ever-increasing rate, and to survive, it must develop an infrastructure--a "digital nervous system"--that allows for the unfettered movement of information inside a company. Gates writes that "The most meaningful way to differentiate your company from your competition ... is to do an outstanding job with information. How you gather, manage, and use information will determine whether you win or lose."
The book is peppered with examples of companies that have already successfully engineered information networks to manage inventory, sales, and customer relationships better. The examples run from Coca-Cola's ability to download sales data from vending machines to Microsoft's own internal practices, such as its reliance on e-mail for company-wide communication and the conversion of most paper processes to digital ones (an assertion that seems somewhat at odds with the now-infamous "by hand on sheets of paper" method of tracking profits that was revealed during Microsoft's antitrust trial).
While Gates breaks no new ground--dozens of authors have been writing about competing on a digital playing field for some time, among them Carl Shapiro and Hal Varian in Information Rules and Patricia Seybold in Customers.com--businesses that want a wakeup call may find this book a ringer. With excerpts in Time magazine, a dedicated Web site, and an all-out media assault, Microsoft is working hard to push Business @ the Speed of Thought into the national dialogue, and for many it will be difficult to see the book as anything but a finely tuned marketing campaign for the forthcoming versions of Windows NT and MS Office. Nevertheless, as Gates has shown time and time again, him, Microsoft, and perhaps even this book you may ignore at your own peril. --Harry C. Edwards [via]
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› Find signed collectible books: 'Business the Speed of Thought: Using a Digital Nervous System'
So where do you want to go tomorrow? That's the question Bill Gates tries to answer in Business @ the Speed of Thought. Gates offers a 12-step program for companies wanting to do business in the next millennium. The book's premise: Thanks to technology, the speed of business is accelerating at an ever-increasing rate, and to survive, it must develop an infrastructure--a "digital nervous system"--that allows for the unfettered movement of information inside a company. Gates writes that "The most meaningful way to differentiate your company from your competition ... is to do an outstanding job with information. How you gather, manage, and use information will determine whether you win or lose."
The book is peppered with examples of companies that have already successfully engineered information networks to manage inventory, sales, and customer relationships better. The examples run from Coca-Cola's ability to download sales data from vending machines to Microsoft's own internal practices, such as its reliance on e-mail for company-wide communication and the conversion of most paper processes to digital ones (an assertion that seems somewhat at odds with the now-infamous "by hand on sheets of paper" method of tracking profits that was revealed during Microsoft's antitrust trial).
While Gates breaks no new ground--dozens of authors have been writing about competing on a digital playing field for some time, among them Carl Shapiro and Hal Varian in Information Rules and Patricia Seybold in Customers.com--businesses that want a wakeup call may find this book a ringer. With excerpts in Time magazine, a dedicated Web site, and an all-out media assault, Microsoft is working hard to push Business @ the Speed of Thought into the national dialogue, and for many it will be difficult to see the book as anything but a finely tuned marketing campaign for the forthcoming versions of Windows NT and MS Office. Nevertheless, as Gates has shown time and time again, him, Microsoft, and perhaps even this book you may ignore at your own peril. --Harry C. Edwards [via]
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› Find signed collectible books: 'Code Complete'
Whether you're a new developer seeking a sound introduction to the practice of software development or a veteran exploring strategic new approaches to problem solving, you'll find a wealth of practical suggestions and methods for strengthening your skills. [via]
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› Find signed collectible books: 'Code Complete: A Practical Handbook of Software Construction'
Dieser Titel ist in englischer Sprache.
Code Complete, ein moderner Klassiker der Softwareentwicklung, konzentriert sich auf spezielle Techniken zur Verbesserung von Programmierung und Fehlerkorrektur und ermöglicht Ihnen somit die Entwicklung besserer und effizienterer Programme in weniger Zeit. Durch eine Vielzahl an Tips verbessert das Buch ihre Fähigkeit zur Erstellung eleganter, selbsterklärender und erweiterbarer Software. McConnell geht dabei nicht auf die Besonderheiten einzelner Programmiersprachen ein, sondern konzentriert sich auf häufige Programmierprobleme: die sinnvolle Erstellung von Unterroutinen und Variablen, den Entwurf von Kontrollstrukturen, das Auffinden und die Korrektur von Fehlern im Programmcode und vieles mehr. Code Complete enthält neben einer Fülle von Beispielcodes, die sowohl gute als auch schlechte Programmiertechniken veranschaulichen, auch Checklisten zur Überprüfung der eigenen Arbeit. [via]
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› Find signed collectible books: 'Designing Active Server Pages'
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› Find signed collectible books: 'Driving Digital: Microsoft and Its Customers Speak about Thriving in the eBusiness Era'
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› Find signed collectible books: 'Fire in the Valley: The Making of the Personal Computer'
Fire in the Valley is not a computer book but rather a history of the personal computer. Even if the computer isn't your thing, and maybe you don't remember arguing with Commodore 64, Apple II, and TRS-80 owners over whose computer was the best, you'll find the writing engaging and the subject matter more than entertaining. Who would have thought a bunch of misfit nerds could make history?
Fire in the Valley is an accurate, insightful, and often entertaining look at the many accidents and mistakes that eventually led to the computer you have on your desktop today. The history of the personal computer comprises a series of well-planned errors, with eccentric personalities floating from company to company, and geniuses so twisted they created for the sheer joy of it--never imagining the multi-billion dollar industry that would result.
This book is magnetic and the consistent and strong writing draws the reader in. The entire story of the personal computer, from the vacuum tube to the iMac, is told and told well.
Fire in the Valley is an old book, originally published back in 1984. This review refers to the current "collector's edition" and it's been updated to reflect some recent issues. The book is hardbound, hence the hefty cover price. (It also has a CD-ROM, but I don't do CDs in books.) The book is highly recommended--especially for anyone who's into high tech and wants to understand the value of not putting creativity into a bottle. --Dan Gookin [via]
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› Find signed collectible books: 'Free Software, Free Society: Selected Essays of Richard M. Stallman'
The intersection of ethics, law, business and computer software is the subject of these essays and speeches by MacArthur Foundation Grant winner, Richard M. Stallman. This collection includes historical writings such as The GNU Manifesto, which defined and launched the activist Free Software Movement, along with new writings on hot topics in copyright, patent law, and the controversial issue of "trusted computing." Stallman takes a critical look at common abuses of copyright law and patents when applied to computer software programs, and how these abuses damage our entire society and remove our existing freedoms. He also discusses the social aspects of software and how free software can create community and social justice.
Given the current turmoil in copyright and patent laws, including the DMCA and proposed CBDTPA, these essays are more relevant than ever. Stallman tackles head-on the essential issues driving the current changes in copyright law. He argues that for creativity to flourish, software must be free of inappropriate and overly-broad legal constraints. Over the past twenty years his arguments and actions have changed the course of software history; this new book is sure to impact the future of software and legal policies in the years to come.
Lawrence Lessig, the author of two well-known books on similar topics, writes the introduction. He is a noted legal expert on copyright law and a Stanford Law School professor. [via]
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› Find signed collectible books: 'Gates: How Microsoft's Mogul Reinvented an Industry-And Made Himself the Richest Man in America'
The Washington Post called this book "impressive" and "meticulously researched," with "much of the drama and suspense of a novel." The New York Times and USA Today found it "definitive." The Seattle Times said Gates "should be required reading for any new hire in the personal computer industry." Since its publication, Gates has been cited and used as a source by dozens of books and articles.
Bill Gates is an American icon, the ultimate revenge of the nerd. The youngest self-made billionaire in history was for many years the most powerful person in the computer industry. His tantrums, his odd rocking tic, and his lavish philanthropy have become the stuff of legend. Gates is the one book that truly illuminates the early years of the man and his company.
In high school he organized computer enterprises for profit. At Harvard he co-wrote Microsoft BASIC, the first commercial personal computer software, then dropped out and made it a global standard. At 25, he offered IBM a program he did not yet own--a program called DOS that would become the essential operating system for more than 100 million personal computers and the foundation of the Gates empire. As Microsoft's dominance extended around the globe, Bill Gates became idolized, hated, and feared.
In this riveting independent biography, veteran computer journalists Stephen Manes and Paul Andrews draw on a dozen sessions with Gates himself and nearly a thousand hours of interviews with his friends, family, employees, and competitors to debunk the myths and paint the definitive picture of the real Bill Gates, "bugs" and all.
Here is the shy but fearless competitor with the guts and brass to try anything once--on a computer, at a negotiation, or on water skis. Here is the cocky 23-year-old who calmly spurned an enormous buyout offer from Ross Perot. Here is the supersalesman who motivated his Smart Guys, fought bitter battles with giant IBM, and locked horns with Apple's Steve Jobs--and usually won.
Here, too, is the workaholic pessimist who presided over Microsoft's meteoric rise while most other personal computer pioneers fell by the wayside. Gates extended his vision of software to art, entertainment, education, and even biotechnology, and made good on much of his promise to put his software "on every desk and in every home."
Gates is a bracing, comprehensive portrait of the microcomputer industry, one of its leading companies, and the man who helped create a world where software is everything. [via]
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› Find signed collectible books: 'Hard Drive: Bill Gates and the Making of the Microsoft Empire'
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› Find signed collectible books: 'How the Web Was Won: Microsoft from Windows to the Web The Inside Story of How Bill Gates and His Band of Internet Idealists Transformed a Software Empire'
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› Find signed collectible books: 'How Would You Move Mount Fuji?: Microsoft's Cult of the Puzzle'
Microsoft's interview process is a notoriously grueling sequence of brain-busting questions that separate the most creative thinkers from the merely brilliant. So effective is their technique that other leading corporations--from the high-tech industry to consulting and financial services--are modeling their own hiring practices on Bill Gates' unique approach. HOW WOULD YOU MOVE MOUNT FUJI? reveals for the first time more than 35 of Microsoft's puzzles and riddles. [via]
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› Find signed collectible books: 'How Would You Move Mount Fuji?: Microsoft's Cult of the Puzzle--How the World's Smartest Companies Select the Most Creative Thinkers'
For years, Microsoft and other high-tech companies have been posing riddles and logic puzzles like these in their notoriously grueling job interviews. Now "puzzle interviews" have become a hot new trend in hiring. From Wall Street to Silicon Valley, employers are using tough and tricky questions to gauge job candidates' intelligence, imagination, and problem-solving ability -- qualities needed to survive in today's hypercompetitive global marketplace. For the first time, William Poundstone reveals the toughest questions used at Microsoft and other Fortune 500 companies -- and supplies the answers. He traces the rise and controversial fall of employer-mandated IQ tests, the peculiar obsessions of Bill Gates (who plays jigsaw puzzles as a competitive sport), the sadistic mind games of Wall Street (which reportedly led one job seeker to smash a forty-third-story window), and the bizarre excesses of today's hiring managers (who may start off your interview with a box of Legos or a game of virtual Russian roulette). How Would You Move Mount Fuji? is an indispensable book for anyone in business. Managers seeking the most talented employees will learn to incorporate puzzle interviews in their search for the top candidates. Job seekers will discover how to tackle even the most brain-busting questions, and gain the advantage that could win the job of a lifetime. And anyone who has ever dreamed of going up against the best minds in business may discover that these puzzles are simply a lot of fun. Why are beer cans tapered on the end, anyway? [via]
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› Find signed collectible books: 'I Sing the Body Electronic: A Year with Microsoft on the Multimedia Frontier'
When you strip away the luster, novelty, & excitement surrounding the newest generation of computer software -- multimedia software on CD-ROM -- you find a world not of high-tech efficiency but of simple human muddling. Moody discovered this when he spent more than a year shadowing a team of Microsoft developers working on a children s compact disc to be called Explorapedia. He watched the struggle to achieve the perfect blend of technical innovation, artistic charm, & educational content. Offers a lesson in what it takes to manage the exhilarating & turbulent process of turning a computer into a multimedia art machine. [via]
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› Find signed collectible books: 'Inside Out: Microsoft-In Our Own Words'
It began as a two-man startup in 1975. Now it's a 430 billion market-cap company operating in 70 countries with $19 billion in net revenue. In this comprehensive self-portrait, based on hundreds of interviews with the people who are Microsoft-including Bill Gates, Steve Ballmer, and Paul Allen-readers will learn the truth about such topics as: the Microsoft-Apple relationship, the Department of Justice accusations, management philosophy, revolutionary company culture, and what the future holds for this extraordinary company. Presented in an edgy, interactive format, INSIDE OUT is a fascinating, educational, often humorous, and always eye-opening look at the venture whose success is unrivaled in business history. [via]
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› Find signed collectible books: 'Inside the Windows Nt File System'
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› Find signed collectible books: 'Inside Windows Nt'
Beginning with broad NT concepts and then focusing sequentially on various key systems, Solomon dissects NT with a surgeon's care and a software engineer's thoroughness. That's not to say that this book is mainly about writing programs. Rather, this is the kind of guide that power users wish for, explaining why and how things happen and glossing over very little. Programmers will value the clear NT API hints.
Initially, the author talks about important NT tools (such as Performance Monitor) and concepts (such as the idea of virtual memory and how it's mapped). He illustrates all abstract concepts with excellent conceptual drawings that make it easier to comprehend what NT is doing. A chapter on NT's architecture explains how the system works as a whole. Later chapters focus on individual subsystems, providing extensive coverage of processes, memory, input/output, security, caches, and NT. After reading the chapter on memory management, for instance, you'll have a solid grasp of paging and the internal settings that affect it. The book also contains experiments that guide the reader through concept-illustrating procedures. For example, readers crash their machines to see and analyze the dump log--a valuable skill. --David Wall [via]
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› Find signed collectible books: 'Inside Windows Nt'
Beginning with broad NT concepts and then focusing sequentially on various key systems, Solomon dissects NT with a surgeon's care and a software engineer's thoroughness. That's not to say that this book is mainly about writing programs. Rather, this is the kind of guide that power users wish for, explaining why and how things happen and glossing over very little. Programmers will value the clear NT API hints.
Initially, the author talks about important NT tools (such as Performance Monitor) and concepts (such as the idea of virtual memory and how it's mapped). He illustrates all abstract concepts with excellent conceptual drawings that make it easier to comprehend what NT is doing. A chapter on NT's architecture explains how the system works as a whole. Later chapters focus on individual subsystems, providing extensive coverage of processes, memory, input/output, security, caches, and NT. After reading the chapter on memory management, for instance, you'll have a solid grasp of paging and the internal settings that affect it. The book also contains experiments that guide the reader through concept-illustrating procedures. For example, readers crash their machines to see and analyze the dump log--a valuable skill. --David Wall [via]
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› Find signed collectible books: 'Introducing .Net'
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› Find signed collectible books: 'Introducing Microsoft Exchange 2000 Server'
Microsoft seems to be indicating that Outlook will be more tightly integrated into future editions of Windows, and that it will become more of an all-purpose messaging and scheduling dashboard than a mere e-mail application. That makes the kind of knowledge that's presented in Introducing Microsoft Exchange 2000 Server all the more valuable. Like other books in the Introducing series, this one provides a fairly high-level overview of its eponymous technology. The emphasis is on getting technicians and managers to think in the right direction before they deploy Exchange 2000 Server, instead of providing them with specific how-to material.
Appropriately, there's a lot of emphasis on the latest version of Exchange Server in comparison to its forebears. Changes in terminology are documented, and the operation of new features is explained with the assistance of copious hierarchy charts and conceptual diagrams. Some of the more informative and readable coverage in this book has to do with Exchange 2000 Server's relationship with the Active Directory features in Windows 2000, but information about the Web Store concept and alternative strategies for deploying the server and its clients also merits close study. Take a look at this one if you're thinking about deploying Exchange 2000 Server and want to know what to expect. --David Wall
Topics covered: A high-level look at Microsoft Exchange 2000 Server and its clients as a way to provide intra- and inter-organizational messaging solutions. Hardware and software requirements are documented, along with aspects of the software's architecture (including its integration with Active Directory, its message-routing mechanisms, its Web Store features, and its scalability features). There is also a section on implementation strategies for organizations of various sizes. [via]
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› Find signed collectible books: 'MacRo Magic in Microsoft Word 6 & 7: A Kid's Only Guide to Writing MacRos Learn to Write Programs in Wordbasic'
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› Find signed collectible books: 'McSa/McSe Self-Paced Training Kit: Managing a Microsoft Windows 2000 Network Environment Exam 70-218'
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› Find signed collectible books: 'Microserfs'
Microserfs is not about Microsoft--it's about programmers who are searching for lives. A hilarious but frighteningly real look at geek life in the '90's, Coupland's book manifests a peculiar sense of how technology affects the human race and how it will continue to affect all of us. Microserfs is the hilarious journal of Dan, an ex-Microsoft programmer who, with his coder comrades, is on a quest to find purpose in life. This isn't just fodder for techies. The thoughts and fears of the not-so-stereotypical characters are easy for any of us to relate to, and their witty conversations and quirky view of the world make this a surprisingly thought-provoking book.
" ... just think about the way high-tech cultures purposefully protract out the adolescence of their employees well into their late 20s, if not their early 30s," muses one programmer. "I mean, all those Nerf toys and free beverages! And the way tech firms won't even call work 'the office,' but instead, 'the campus.' It's sick and evil." [via]

› Find signed collectible books: 'The Microsoft File : The Secret Case Against Bill Gates'
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› Find signed collectible books: 'Microsoft in the Mirror: Nineteen Insiders Reflect on the Experience'
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Developed by Microsofts senior editors and content managers, this manual of style captures the up-to-date standards and best practices for delivering clear and consistent technical communications. Now in its third edition, this popular reference has been fully revised, expanded, and optimized for ease of use. Youll find new coverage on meeting the needs of a global audience, accessibility concerns, and the latest technical terms and acronymsalong with expertly organized sections on usage, grammar, punctuation, tone, formatting, and common style problems. Whether youre creating print documentation, online help, Web content, or other communications, youll get the information and examples you need to maximize the impact and precision of your message.
Get clear, concise guidance to help you:
CD includes:
A Note Regarding the CD or DVD
The print version of this book ships with a CD or DVD. For those customers purchasing one of the digital formats in which this book is available, we are pleased to offer the CD/DVD content as a free download via O'Reilly Media's Digital Distribution services. To download this content, please visit O'Reilly's web site, search for the title of this book to find its catalog page, and click on the link below the cover image (Examples, Companion Content, or Practice Files). Note that while we provide as much of the media content as we are able via free download, we are sometimes limited by licensing restrictions. Please direct any questions or concerns to booktech@oreilly.com.
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› Find signed collectible books: 'The Microsoft Manual of Style for Technical Publications'
With so many software products to its credit, Microsoft can't help but have an opinion on computer terms and usage. Many topnotch technical companies, writers, and editors consider the Microsoft Manual of Style for Technical Publications to be a standard in the industry. Technical writers and editors often refer to it when they can't find an answer in The Chicago Manual of Style or when researching appropriate style issues to include in their company's in-house style manual.
While this manual of style can't possibly list everything that is created by Microsoft, it does advise how to use and spell both general and computer-related terms and takes a stand on sticky style, technical writing, and design and interface issues. This second edition has been updated to include significant changes in Internet terminology and usage. Alphabetically tabbed pages make it easy to locate topics of interest. A useful appendix defines acronyms and abbreviations and shares any special style rules associated with them. Another appendix lists keyboard characters and the correct names that should be used to describe each one. The enclosed CD-ROM contains an electronic version of the book along with a copy of the Microsoft Press Computer Dictionary. --Cristina Vaamonde [via]
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› Find signed collectible books: 'Microsoft Secrets: How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People'
PREFACE TO THE PAPERBACK EDITION
It gives us great pleasure to write this special preface to the paperback edition of "Microsoft Secrets, " which we originally published in October 1995. The book has been translated into fourteen foreign languages and has been on best-seller lists around the world, in markets ranging from the United States and Japan to Germany, Brazil, and China. The personal computer software industry moves very quickly, and much has happened to Microsoft in the past three years. The strategies and principles discussed in "Microsoft Secrets" still appear to be guiding the company forward.
"The Internet: " The most important change has been the rise of the Internet and the World Wide Web. When we were writing this book, Microsoft was almost totally focused on finishing Windows 95 (which shipped in August 1995), revising Office and some other applications to go with its new operating system, and launching the proprietary online network, Microsoft Network. Not until December 1995 did Bill Gates and other Microsoft executives become truly serious about the Internet, even though they did ship a basic browser, Internet Explorer 1.0, with Windows 95.
Since that time, Microsoft has changed most of its product plans and products to make sure that they took advantage of the Internet's enormous capabilities. Microsoft now has 40 percent of the browser market (compared to 60 percent for Netscape). Microsoft also has a strong and growing position in server software based on Windows NT Plans for Microsoft Network did not work out as expected, although Microsoft has remade much of this system into a Web-based service.
Microsoft has made maade their operating systems andapplications software. Microsoft Office had about 90 percent of the desktop applications market and had become a standard in corporations. Windows NT and Microsoft BackOffice (which includes servers and database software) were also growing rapidly in market share. These corporate products had higher profit margins than products sold to individuals and guaranteed that Microsoft's profits would probably grow faster than its revenues.
"Antitrust: " Perhaps the biggest concern about Microsoft was antitrust. The federal government, individual state governments, and governments in Japan and Europe were all concerned that Microsoft was too powerful. We saw these same concerns when we published "Microsoft Secrets" in 1995. Government scrutiny of Microsoft seemed more intense in 1998, however. The scrutiny was not so much with regard to acquisitions but with Microsoft potentially using its position in operating systems to extend its dominance to other areas, such as Web-based Internet commerce.
The most recent serious debate has involved features or products that Microsoft is bundling into new versions of Windows. The browser that comes with Windows 98, for example, is much more tightly integrated into the operating system than in Windows 95. Microsoft also continued to include the browser at no extra charge (which forced Netscape to make its browser available for free also, even to companies that previously had paid for it). The problem: Microsoft has allegedly pressured computer manufacturers not to load competitors' products, such as Netscape's Navigator/Communicator browser. The browser is no longer a revenue source in itself, but it is critical as a "port al" to the Web. Both Netscapeand Microsoft, for example, use their browsers to draw customers to their Web sites, from which point customers can purchase various products and services, such as books, news, and travel reservations. Furthermore, in Windows 98, Microsoft is including the Web TV software "for free" and is encouraging computer manufacturers to include hardware to support this technology. Web TV makes it possible to combine TV advertisements and programming with Internet-based sales.
Not all of Microsoft's initiatives will succeed. The company can misjudge markets, as it did with the Microsoft Network. Microsoft also has more competition in Internet markets than in operating systems or desktop software. But the possibilities are limitless for Internet commerce. And Bill Gates has clearly put Microsoft in a superb position strategically and technically to thrive in this new age of the Internet.
"Product Development Process: " To build new Internet and enterprise products, Microsoft has continued to use the same principles and organization for product development that we talked about in "Microsoft Secrets." The company has made some minor changes, however, that we feel are important to note. For example, in Internet groups that want to move especially fast from ideas to final products, Microsoft developers sometimes take the lead in proposing feat [via]
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› Find signed collectible books: 'The Microsoft Way: The Real Story of How the Company Outsmarts Its Competition'
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From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can't do without. [via]
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› Find signed collectible books: 'No Logo: El Poder De Las Marcas'
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› Find signed collectible books: 'Opening the Xbox : Inside Microsoft's Plan to Unleash an Entertainment Revolution'
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› Find signed collectible books: 'Pride Before the Fall: The Trials of Bill Gates and the End of the Microsoft Era'
Like other "totemic firms" of recent years, Microsoft attained astounding power and profitability in stunningly short order--along with a slew of rivals who desperately wanted it broken into less threatening pieces. Few really believed it would happen when the U.S. Department of Justice first began looking into its operations, however, which made the eventual judgment against the company even more significant. "The humbling of Microsoft is the last great business story of the 20th century and the first great riddle of the 21st," writes John Heilemann in Pride Before the Fall, his insightful examination of the epic antitrust battle that began as a Wired magazine cover story. "There are fancier ways of putting it," he adds, "but the riddle is: how did it happen?" In the pages that follow, Heilemann examines the behind-the-scenes machinations that drove United States v. Microsoft, based largely on exclusive interviews he conducted with Bill Gates and his top lieutenants, Justice Department prosecutor Joel Klein, special trial counsel (and lead Democratic Florida recount litigator) David Boies, Intel chief Andy Grove, Sun Microsystems' Scott McNealy, and various "unknown soldiers" who arguably played the biggest role of all. With Microsoft's future still uncertain, Pride helps reset the tone in a case that will shape our high-tech future. --Howard Rothman [via]
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› Find signed collectible books: 'Recursive Universe: Cosmic Complexity and the Limits of Scientific Knowledge'
Recommended as a very good, basic introduction to information and communication theory. [via]
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› Find signed collectible books: 'Renegades of the Empire: A Tale of Success, Failure, and Other Dark Deeds Inside Fortress Microsoft'
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› Find signed collectible books: 'The Road Ahead'
Love him or loathe him, Mr Microsoft is certainly an influential voice in the modern business world and The Road Ahead is definitely an important addition to any business library. Gates's description of the beginnings of the information age, while somewhat over-emphasizing his own contributions and downplaying those of his competitors, is nonetheless as clear and enlightening as any in print today. Likewise, his view of the digital future--from hardware to software and education to entertainment--should be read and studied by all who use technology in their business today or plan to use it on the road ahead. [via]
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› Find signed collectible books: 'The Road Ahead : Completely Revised and Up-to-Date'
Love him or loathe him, Mr. Microsoft is certainly an influential voice in the modern business world and The Road Ahead is definitely an important addition to any business library. Gates' description of the beginnings of the information age, while somewhat over-emphasizing his own contributions and downplaying those of his competitors, is nonetheless as clear and enlightening as any in print today. Likewise, his view of the digital future--from hardware to software and education to entertainment--should be read and studied by all who use technology in their business today or plan to use it on the road ahead. [via]
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› Find signed collectible books: 'Software Project Survival Guide'
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› Find signed collectible books: 'Software Project Survival Guide: How to Be Sure Your First Important Project Isn't Your Last'
Equip yourself with SOFTWARE PROJECT SURVIVAL GUIDE. It's for everyone with a stake in the outcome of a development project--and especially for those without formal software project management training. That includes top managers, executives, clients, investors, end-user representatives, project managers, and technical leads.
Here you'll find guidance from the acclaimed author of the classics CODE COMPLETE and RAPID DEVELOPMENT. Steve McConnell draws on solid research and a career's worth of hard-won experience to map the surest path to your goal--what he calls "one specific approach to software development that works pretty well most of the time for most projects." Nineteen chapters in four sections cover the concepts and strategies you need for mastering the development process, including planning, design, management, quality assurance, testing, and archiving. For newcomers and seasoned project managers alike, SOFTWARE PROJECT SURVIVAL GUIDE draws on a vast store of techniques to create an elegantly simplified and reliable framework for project management success.
So don't worry about wandering among complex sets of project management techniques that require years to sort out and master. SOFTWARE PROJECT SURVIVAL GUIDE goes straight to the heart of the matter to help your projects succeed. And that makes it a required addition to every professional's bookshelf.
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Because it applies the concise and popular Nutshell format to Microsoft's preferred scripting language, VBScript in a Nutshell is a valuable learning resource and reference. Focusing on the core language rather than on any specific application, this book teaches how to write clear, efficient VBScript code. Whether developing for the Web, automating Windows, or customizing Microsoft Outlook, this book will help the reader do a better job.
Though it caters to new users, VBScript is mainly a reference book. Each piece of the core VBScript specification (plus the Dictionary and FileSystemObject objects that make up the Microsoft Scripting Runtime) is described in an alphabetized entry. For each statement, function, operator, and object, the book gives a quick description of the element's syntax, concise rules of its proper use, information on returned values (if any), and some examples of the language element used correctly in practice. Two additional sections on each language element will be valuable to novices and anyone stumped by errors: a "Rules at a Glance" section that documents correct usage, and a section called "Programming Tips & Gotchas" that highlights common mistakes. --David Wall
Topics covered: Core VBScript and the most important object models on which it operates, including Microsoft Internet Explorer and the Windows Scripting Host. Tutorial material and reference entries explain structure, syntax, and program design. [via]
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› Find signed collectible books: 'Writing Secure Code'
Keep black-hat hackers at bay with the tips and techniques in this entertaining, eye-opening book! Developers will learn how to padlock their applications throughout the entire development processfrom designing secure applications to writing robust code that can withstand repeated attacks to testing applications for security flaws. Easily digested chapters reveal proven principles, strategies, and coding techniques. The authorstwo battle-scarred veterans who have solved some of the industrys toughest security problemsprovide sample code in several languages. This edition includes updated information about threat modeling, designing a security process, international issues, file-system issues, adding privacy to applications, and performing security code reviews. It also includes enhanced coverage of buffer overruns, Microsoft® .NET security, and Microsoft ActiveX® development, plus practical checklists for developers, testers, and program managers.
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› Find signed collectible books: 'Writing Solid Code: Microsoft's Techniques for Developing Bug-Free C Programs'
Any programmer worth their silicon knows that it is wiser to invest time preventing bugs from hatching than to try to exterminate them afterwards. And this is one of the best books for developing a proactive attitude towards electronic entomology. Follow Maguire's advice, and your testers, supervisors and customers will love you. Recommended. [via]
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