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books tagged “Marketing”
books tagged “Marketing”
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1897 Sears, Roebuck Catalogueby Fred L. IsraelISBN 0877540454 (0-87754-045-4)
Hardcover, Facts on File
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283 Useful Ideas from Japanby Leonard Koren, Shack Mihara, Ziggie KatoISBN 0877014833 (0-87701-483-3)
Softcover, Chronicle Books Llc
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Accidental Empires: How the Boys of Silicon Valley Make Their Millions, Battle Foreign Competition, and Still Can't Get a Dateby Robert X. CringelyISBN 0887306217 (0-88730-621-7)
Softcover, Harpercollins
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According To Kotler: The World's Foremost Authority On Marketing Answers Your Questionsby Philip KotlerISBN 0814472958 (0-8144-7295-8)
Softcover, Amacom Books
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› Find signed collectible books: 'According To Kotler: The World's Foremost Authority On Marketing Answers Your Questions'Book summary:Over the years, world-renowned marketing guru Philip Kotler has been asked thousands of questions by clients, students, business audiences, and journalists. Now in one quick reference, Kotler provides answers to some of the toughest ones, revealing his philosophies on marketing topics including strategy, product, price, place, promotion, marketing research and planning, direct marketing, small business marketing, and more. According to Kotler offers his insightful, thought-provoking answers to questions such as: - What effects are dynamics like globalization, hyper competition, and the Internet having on marketing? - What skills do marketing managers need to be successful? - What marketing strategies make sense during a recession? - What are holistic marketing and reverse marketing? - How can a local brand be turned into a global brand? - What signs might indicate a need for a change in strategy? - What does the marketing department of the future look like? Kotler expounds on these and many other questions in this fascinating, landmark book no marketing professional should be without. [via]
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An Action Plan for Outcomes Assessment in Your Libraryby Peter Hernon, Robert E. DuganISBN 0838908136 (0-8389-0813-6)
Softcover, Amer Library Assn
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The Age of Manipulation: The Con in Confidence, the Sin in Sincereby Wilson Bryan KeyISBN 0819186538 (0-8191-8653-8)
Softcover, Madison Books
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› Find signed collectible books: 'The Age of Manipulation: The Con in Confidence, the Sin in Sincere'Book summary:Many of you may think that the practice of making subliminal suggestions has been proven to have no effect on consumers. WRONG! This book, written by the world's leading authority on these techniques, dissects them in detail. After reading this book, you may realize that the stuff dribbling down your chin is not Diet Coke, but Pavlovian saliva. Very Highly Recommended. [via]
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Blown to Bits: How the New Economics of Information Transforms Strategyby Philip Evans, Thomas S. WursterISBN 087584877X (0-87584-877-X)
Hardcover, Perseus Distribution Services
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Blueprint for a Library Marketing Plan: A Guide to Help You Survive and Thriveby Patricia H. Fisher, Marseille M. Pride, Ellen G. MillerISBN 0838909094 (0-8389-0909-4)
Softcover, American Library Association
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Branding: Brand Strategy, Design and Implementation of Corporate and Product Identityby Helen VaidISBN 082305862X (0-8230-5862-X)
Softcover, Watson-Guptill Pubns
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The Business of Graphic Design: A Sensible Approach to Marketing and Managing a Graphic Design Firmby Ed GoldISBN 0823005437 (0-8230-0543-7)
Hardcover, Watson-Guptill Pubns
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- The Business of Graphic Design: A Sensible Approach to Marketing and Managing a Graphic Design Firm: ISBN 0823005461 (0-8230-0546-1)
Hardcover, Watson-Guptill Pubns - The Business of Graphic Design: A Sensible Approach to Marketing and Managing a Graphic Design Firm: ISBN 0823005437 (0-8230-0543-7)
Hardcover, Watson-Guptill Pubns
- The Business of Graphic Design: A Sensible Approach to Marketing and Managing a Graphic Design Firm: ISBN 0823005461 (0-8230-0546-1)
Cheap but Good Marketing Researchby Alan R. AndreasenISBN 0870947729 (0-87094-772-9)
Hardcover, McGraw-Hill
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Christian Writers' Market Guide 2003: The Reference Tool for the Christian Writerby Sally StuartISBN 0877880727 (0-87788-072-7)
Softcover, WaterBrook Press
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Classics in Consumer Behavior: Selected Readings Together with the Authors' Own Retrospective Commentsby Louis E. BooneISBN 0878140301 (0-87814-030-1)
Hardcover, PPC Books
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Competing for the Futureby C.K. Prahalad, Gary HamelISBN 0875847161 (0-87584-716-1)
Softcover, Perseus Distribution Services
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› Find signed collectible books: 'Competing for the Future'Book summary:Winning in business today is not about being number one--it's about who "gets to the future first," write management consultants Gary Hamel and C.K. Prahalad. In Competing for the Future, they urge companies to create their own futures, envision new markets, and reinvent themselves.
Hamel and Prahalad caution that complacent managers who get too comfortable in doing things the way they've always done will see their companies fall behind. For instance, the authors consider the battle between IBM and Apple in the 1970s. Entrenched as the leading mainframe-computer maker, IBM failed to see the potential market for personal computers. That left the door wide open for Apple, which envisioned a computer for every man, woman, and child. The authors write, "At worst, laggards follow the path of greatest familiarity. Challengers, on the other hand, follow the path of greatest opportunity, wherever it leads." They argue that business leaders need to be more than "maintenance engineers," worrying only about budget cutting, streamlining, re-engineering, and other old tactics. Definitely not for dilettantes, Competing for the Future is for managers who are serious getting their companies in front. -- Dan Ring [via]
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Competing for the Futureby Gary Hamel, C. K. PrahaladISBN 0875844162 (0-87584-416-2)
Hardcover, Harvard Business School Press
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The Corporate Brandby Nicholas IndISBN 0814737625 (0-8147-3762-5)
Hardcover, New York Univ Pr
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Creative Markdown Practices for Profit.by Murray KriegerISBN 0870050915 (0-87005-091-5)
Softcover, Fairchild Books
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Customer Bonding: Pathway to Lasting Customer Loyaltyby Janet Smith, Richard CrossISBN 0844233196 (0-8442-3319-6)
Softcover, McGraw-Hill
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› Find signed collectible books: 'Customer Bonding: Pathway to Lasting Customer Loyalty'Book summary:A unique approach to creating lasting customer relationships beginning with awareness-building, this book explains how to build progressively stronger bonds--through reward systems, lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and real-life examples demonstrate how successful organizations have used customer bonding to improve loyalty. [via]
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Customer Focused Marketing of Financial Servicesby David B. ZenoffISBN 088730348X (0-88730-348-X)
Hardcover, Harpercollins
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Delivering Satisfaction and Service Quality: A Customer-Based Approach for Librariesby Peter Hernon, John R. WhitmanISBN 083890789X (0-8389-0789-X)
Softcover, Amer Library Assn
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The Elements of Styleby William Strunk, E. B. WhiteISBN 0881030686 (0-88103-068-6)
Hardcover, Bt Bound
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› Find signed collectible books: 'The Elements of Style'Book summary:FOR USE IN SCHOOLS AND LIBRARIES ONLY. The only style manual ever to appear on bestseller lists offers practical, fundamental advice on improving writing skills, promoting a style marked by simplicity, orderliness, and sincerity. [via]
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Elements of Typographic Styleby Robert BringhurstISBN 0881792063 (0-88179-206-3)
Softcover, Hartley & Marks Publishers, Incorporated
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› Find signed collectible books: 'The Elements of Typographic Style'Book summary:Renowned typographer and poet Robert Bringhurst brings clarity to the art of typography with this masterful style guide. Combining the practical, theoretical, and historical, this edition is completely updated, with a thorough exploration of the newest innovations in intelligent font technology, and is a must-have for graphic artists, editors, or anyone working with the printed page using digital or traditional methods.[via]More editions of Elements of Typographic Style:
- The Elements of Typographic Style: ISBN 0881792055 (0-88179-205-5)
Hardcover, Hartley & Marks Publishers, Incorporated - Elements of Typographic Style: ISBN 0881790338 (0-88179-033-8)
Softcover, Hartley & Marks Publishers, Incorporated - Elements of Typographic Style: ISBN 0881791105 (0-88179-110-5)
Hardcover, Hartley & Marks Publishers, Incorporated - The Elements of Typographic Style: ISBN 0881792063 (0-88179-206-3)
Softcover, Hartley & Marks Publishers, Incorporated
- The Elements of Typographic Style: ISBN 0881792055 (0-88179-205-5)
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The Elements Of Typographic Style: Version 3.1by Robert BringhurstISBN 0881791326 (0-88179-132-6)
Softcover, Pub Group West
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› Find signed collectible books: 'The Elements Of Typographic Style: Version 3.1'Book summary:This lovely, well-written book is concerned foremost with creating beautiful typography and is essential for professionals who regularly work with typographic designs. Author Robert Bringhurst writes about designing with the correct typeface; striving for rhythm, proportion, and harmony; choosing and combining type; designing pages; using section heads, subheads, footnotes, and tables; applying kerning and other type adjustments to improve legibility; and adding special characters, including punctuation and diacritical marks. The Elements of Typographic Style teaches the history of and the artistic and practical perspectives on a variety of type families that are available in Europe and America today.
The last section of the book classifies and displays many type families, offers a glossary of typography terms, and lists type designers and type foundries. The book briefly mentions digital typography, but otherwise ignores it, focusing instead on general typography and page- and type-design issues. Its examples include text in a variety of languages--including English, Russian, German, and Greek--which is particularly helpful if your work has a multinational focus. [via]
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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketingby William Smith, Doug McKenzie-MohrISBN 0865714061 (0-86571-406-1)
Softcover, New Society Pub
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› Find signed collectible books: 'Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing'Book summary:Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.[via]Dr. McKenzie-Mohr is a professor of social psychology and community-based marketing at St. Thomas University in New Brunswick. Dr. William Smith is the Executive Vice President at the Academy for Educational Development in Washington, D.C.
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The Great Brain Robberyby Murray Raphel, Ray ConsidineISBN 0865580006 (0-86558-000-6)
Hardcover, Rosebud Books
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Handbook of Dental Marketing: Ideas and Techniques That Workby Richard E. StallardISBN 0878143106 (0-87814-310-6)
Hardcover, Pennwell Corp
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How Libraries And Librarians Help: A Guide To Identifying User-Centered Outcomesby Joan C. Durrance, Marian Bouch Hinton, Karen E. FisherISBN 0838908926 (0-8389-0892-6)
Softcover, Amer Library Assn
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How the Cadillac Got Its Fins: And Other True Tales from the Annals of Business and Marketingby Jack MingoISBN 0887306772 (0-88730-677-2)
Hardcover, Harpercollins
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How to Become an Advertising Manby James Webb YoungISBN 0844230022 (0-8442-3002-2)
Softcover, Passport Books
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How to Get into Marketing and Prby Annie GurtonISBN 0826467148 (0-8264-6714-8)
Softcover, Thomson Learning
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How to Prepare Your Portfolio: A Guide for Students and Professionalsby Ed MarquandISBN 0881081434 (0-88108-143-4)
Softcover, Art Direction Book Co
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How to Produce Creative Publications: Traditional Techniques & Computer Applicationsby Thomas H. Bivins, William E. RyanISBN 0844234958 (0-8442-3495-8)
Softcover, Natl Textbook Co Trade
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- How to Produce Creative Publications: Traditional Techniques & Computer Applications: ISBN 0844234931 (0-8442-3493-1)
Hardcover, Natl Textbook Co Trade - How to Produce Creative Publications: Traditional Techniques & Computer Applications: ISBN 0844234958 (0-8442-3495-8)
Softcover, Natl Textbook Co Trade
- How to Produce Creative Publications: Traditional Techniques & Computer Applications: ISBN 0844234931 (0-8442-3493-1)
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How to Win a Local Election: A Complete Step-By-Step Guideby Lawrence Grey, Judge Lawrence GreyISBN 0871318784 (0-87131-878-4)
Softcover, M Evans & Co
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› Find signed collectible books: 'How to Win a Local Election: A Complete Step-By-Step Guide'Book summary:Revised and updated, this is the most practical, most detailed handbook ever published on the techniques and approaches you need to run a successful campaign for any local office. [via]
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How to Write a Good Advertisementby Victor O. SchwabISBN 0879803975 (0-87980-397-5)
Softcover, Wilshire Book Co
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I Can See You Naked: A New Revised Edition of the National Bestseller on Making Fearless Presentationsby Ron HoffISBN 0836280008 (0-8362-8000-8)
Softcover, Andrews McMeel Pub
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I Can See You Naked: A Fearless Guide to Making Great Presentationsby Ron HoffISBN 0836279468 (0-8362-7946-8)
Softcover, Andrews and McMeel
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› Find signed collectible books: 'I Can See You Naked: A Fearless Guide to Making Great Presentations'Book summary:look, sound, and "play" like a presentation. And now it is getting even better, being published in a fearless new edition and featuring 20 new chapters, new illustrations, new sidebars and panels, and scores of ideas. [via]
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Insights for Marketing Managementby Gabriel M. Gelb, Betsy D. GelbISBN 0876204760 (0-87620-476-0)
Hardcover, Goodyear Pub Co
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It's Not Luckby Eliyahu M. GoldrattISBN 0884271153 (0-88427-115-3)
Softcover, North River Pr
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› Find signed collectible books: 'It's Not Luck'Book summary:This is a "management" novel that shows how to put powerful logical tools into effect at work to produce win-win solutions to seemingly impossible problems. The author also wrote "The Goal". [via]
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Keeping Members: The Myths and Realitiesby Michael McDermott, Arlene Farber SirkinISBN 0880340991 (0-88034-099-1)
Softcover, Amer Society of Assn Executives
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Kiss and Sell: The Making of a Supergroupby C. K. LendtISBN 0823075516 (0-8230-7551-6)
Softcover, Watson-Guptill Pubns
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› Find signed collectible books: 'Kiss and Sell: The Making of a Supergroup'Book summary:Once the "hottest band in the land" and the highest-earning rock group in the world, Kiss has exceeded the $1 billion mark in sales of records, concert tickets, and merchandise over its long and industrious history. Now, for the first time, comes the unauthorized behind-the-scenes story of the making and marketing of one of Rocks original supergroups.
Kiss and Sell is a riveting account of the intersecting worlds of music and commerce, as viewed from the perspective of C.K. Lendt, a top executive with Kisss business management from 1976 to 1988. Its an in-depth look at the convergence of hard rock, big business, and bigger egos, and a revealing story of how images are built and money is made and spent. Its an unparalleled view of the lifestyles and excesses of rock stars, the pressures of staying on top, the influence of the entertainment industrys power brokers, and the glitz, glamour, and celebrity of stars such as Diana Ross, Lisa Hartman, and Cher.
This is the story of Kisss spectacular rise in the 70s, their plummeting popularity in the 80s, and their survival from a series of debacles and downturns to reclaim their title of "the hottest band in the land" in the 90s. [via]
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Libraries, Mission & Marketing: Writing Mission Statements That Workby Linda K. WallaceISBN 0838908675 (0-8389-0867-5)
Softcover, Amer Library Assn
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Make Your Contacts Count: Networking Know-How for Business and Career Successby Lynne Waymon, Anne BaberISBN 0814474020 (0-8144-7402-0)
Softcover, Amacom Books
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Managing for Results: Economic Tasks and Risk-Taking Decisionsby Peter F. DruckerISBN 0887306144 (0-88730-614-4)
Softcover, Harpercollins
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Managing Major Sales: Practical Strategies for Improving Sales Effectivenessby Neil Rackham, Richard RuffISBN 0887305083 (0-88730-508-3)
Hardcover, Harpercollins
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› Find signed collectible books: 'Managing Major Sales: Practical Strategies for Improving Sales Effectiveness'Book summary:The first book on managing major sales from the bestselling author of SPIN® Selling. [via]
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Managing the Non-Profit Organization: Practices and Principlesby Peter F. DruckerISBN 0887306012 (0-88730-601-2)
Softcover, Harpercollins
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› Find signed collectible books: 'Managing the Non-Profit Organization: Practices and Principles'Book summary:The service, or non-profit, sector of our society is growing rapidly (with more than 8 million employees and more than 80 million volunteers), creating a major need for guidelines and expert advice on how to manage these organizations effectively. Drucker gives examples and explanations of mission, leadership, resources, marketing, goals, people development, decision making, and much more. Included are interviews with nine experts that address key issues in the non-profit sector. [via]
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Marketing: A Case Study Approachby David StokesISBN 0826454062 (0-8264-5406-2)
Softcover, Thomson Learning
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Marketing and Public Relations Practices in College Librariesby Anita Rothwell LindsayISBN 0838982956 (0-8389-8295-6)
Softcover, Amer Library Assn
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Marketing Masters: Secrets of America's Best Companiesby Gene Walden, Edmund O. LawlerISBN 0887305903 (0-88730-590-3)
Hardcover, Harpercollins
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The Marketing Mystiqueby Edward S. McKay, Arthur M. RittenbergISBN 0814478085 (0-8144-7808-5)
Softcover, Amacom Books
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Marketing Research: State-Of-The-Art Perspectives Handbook of the American Marketing Association & Professional Marketing Research Societyby American Marketing Association, Professional Marketing Research Society, Chuck ChakrapaniISBN 0877572836 (0-87757-283-6)
Hardcover, Cengage Learning College
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Marketing Without Money: 175 Free, Cheap and Offbeat Ways for Small Businesses to Increase Salesby Nicholas E. BadeISBN 0844233439 (0-8442-3343-9)
Softcover, Ntc Pub Group
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Moments of Truthby Jan CarlzonISBN 0887302009 (0-88730-200-9)
Hardcover, Harpercollins
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The Mouse That Roared: Disney and the End of Innocenceby Henry A. GirouxISBN 0847691101 (0-8476-9110-1)
Softcover, Rowman & Littlefield Pub Inc
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› Find signed collectible books: 'The Mouse That Roared: Disney and the End of Innocence'Book summary:Henry Giroux shows how Disney atempts to hide befind a cloak of innocence and entertainment, while simultaneously exercising its influence as a major force on both global economics and cultural learning. [via]
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Net Gain: Expanding Markets Through Virtual Communitiesby Arthur Armstrong, John HagelISBN 0875847595 (0-87584-759-5)
Hardcover, Perseus Distribution Services
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› Find signed collectible books: 'Net Gain: Expanding Markets Through Virtual Communities'Book summary:Building relationships with customers has been a buzz phrase in many business circles for years. Now John Hagel and Arthur Armstrong declare that's not enough. They make a strong case that business success in the very near future will depend on using the Internet to build not just relationships, but communities. The payoff, they maintain, will be phenomenal customer loyalty and high profits. But, they warn, this race will definitely go to the swift. Here's a cyberspace book that could make your business future. Not everyone agrees with Hagel and Armstrong, but with stakes so high they deserves a serious reading. [via]
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Net Worth: Shaping Markets When Customers Make the Rulesby Marc Singer, John HagelISBN 0875848893 (0-87584-889-3)
Hardcover, Perseus Distribution Services
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› Find signed collectible books: 'Net Worth: Shaping Markets When Customers Make the Rules'Book summary:No one ever said consumerism was easy. At one end, the poor consumer faces a bewildering array of goods and services. On the other, vendors contend with a diverse and fragmented marketplace that makes finding the right set of customers akin to finding the proverbial needle in the haystack. And in between are the billions misspent on muffed purchases and broken marketing campaigns that serve only to stuff mailboxes and alienate the very customers that vendors are trying to attract. The rise of e-commerce has only intensified the problem by offering consumers even greater choice and vendors more competition. John Hagel and Marc Singer think they've got a better idea, and in Net Worth, they present an online scenario that would end this chaos and give both customers and vendors what they really want.
At the heart of Hagel and Singer's solution is the "infomediary" that sits between the customer and vendor. For the consumer, the infomediary acts as a trustworthy agent who knows the needs and habits of the client. For the vendor, the infomediary is the holy grail of consumer behavior, a marketer's dream. The infomediary brokers client information to vendors in exchange for goods and services for the consumer. The result? Happy consumers, satisfied marketers, and a very lucrative business model that awaits those entrepreneurs and companies that are bold enough to embrace the idea. The authors painstakingly outline the challenges and opportunities of developing an infomediary business and go as far as to peg the potential market cap of a dominant player at $20 billion by its fifth year of operation. While the idea of software agents is nothing new, Hagel and Singer may be breathing new life into the idea at just the right time. And even if infomediaries never arise, following the thinking of Hagel and Singer is well worth the price of admission. For marketers, managers, entrepreneurs, and just about anyone who thinks about e-commerce. Highly recommended. --Harry C. Edwards [via]
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New and Improved: The Story of Mass Marketing in Americaby Richard S. TedlowISBN 0875846726 (0-87584-672-6)
Softcover, Perseus Distribution Services
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› Find signed collectible books: 'New and Improved: The Story of Mass Marketing in America'Book summary:Featuring a new introduction by the author that considers the impact of technology and the electronic environment, this seminal history of mass marketing is an account of how the United States became the world's first and foremost consumer society. Considering the roles of demographic change, advances in transportation and communication, and corporate culture, Tedlow illustrates the dynamics of competition by recounting the epic confrontations between Coke and Pepsi, Ford and GM, A&P and its rivals, and Sears and Montgomery Ward. "Valuable lessons for modern marketing executives."-Business Week "New and Improved can help us understand how to make American business great again."-Vice President Al Gore [via]
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New Directions in Project Managementby Paul C. TinnirelloISBN 084931190X (0-8493-1190-X)
Hardcover, Auerbach Pub
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The New Venture Handbook: Everything You Need to Know to Start and Run Your Own Businessby Henry D. Sedgwick, Ronald E. MerrillISBN 0814478921 (0-8144-7892-1)
Softcover, Amacom Books
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› Find signed collectible books: 'The New Venture Handbook: Everything You Need to Know to Start and Run Your Own Business'Book summary:Chosen by Inc. magazine as a "small business bible", this handbook has helped thousands of entrepreneurs get their businesses off to flying starts, providing all the facts an entrepreneur needs to know about funding, planning, and managing a start-up business in today's tough business environment. [via]
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The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Playby Neil FioreISBN 0874775043 (0-87477-504-3)
Softcover, J P Tarcher
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› Find signed collectible books: 'The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play'Book summary:A unique, comprehensive program designed to overcome the causes of procrastination. Dr. Fiore's powerful techniques will help the reader get work done and enjoy free time. [via]
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The Only Thing That Matters: Bringing the Power of the Customer into the Center of Your Businessby Karl AlbrechtISBN 088730639X (0-88730-639-X)
Softcover, HarperCollins Canada, Limited
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- The Only Thing That Matters: Bringing the Power of the Customer into the Center of Your Business: ISBN 0887305415 (0-88730-541-5)
Hardcover, Harpercollins - The Only Thing That Matters : Bringing the Power of the Customer into the Center of Your Business: ISBN 088730639X (0-88730-639-X)
Softcover, HarperCollins Canada, Limited
- The Only Thing That Matters: Bringing the Power of the Customer into the Center of Your Business: ISBN 0887305415 (0-88730-541-5)
Overcoming Mismanagement in the Human Service Professionsby Harold H. WeissmanISBN 0875892124 (0-87589-212-4)
Hardcover, John Wiley & Sons Inc
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The Perfect Portfolioby Henrietta BrackmanISBN 0817454012 (0-8174-5401-2)
Softcover, Watson-Guptill Pubns
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Portfolios That Sell: Professions Techniques for Presenting and Marketing Your Photographsby Selina OppenheimISBN 0817455434 (0-8174-5543-4)
Softcover, Amphoto
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Powerful Public Relations: A How-To Guide for Librariesby Library Administration and Management Association, Rashelle S. KarpISBN 0838908187 (0-8389-0818-7)
Softcover, Amer Library Assn
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Profitable Direct Marketingby Jim KobsISBN 0844230294 (0-8442-3029-4)
Hardcover, Natl Textbook Co Trade
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Real Time: Preparing for the Age of the Never Satisfied Customerby Regis McKennaISBN 0875849342 (0-87584-934-2)
Softcover, Harvard Business School Press
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Sales Letters That Sizzle: All the Hooks, Lines, and Sinkers You'll Ever Need to Close Salesby Herschell Gordon LewisISBN 0844223484 (0-8442-2348-4)
Hardcover, Ntc Pub Group
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Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the Worldby Fredrick AllenISBN 0887306721 (0-88730-672-1)
Hardcover, Harpercollins
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› Find signed collectible books: 'Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World'Book summary:A remarkably entertaining history of Coca-Cola that traces the development of American capitalism and marketing in the 20th century. Award-winning journalist Frederick Allen chronicles the soft drink's incredible rise and its recent breakthroughs behind the fallen Iron Curtain. 50 photos. [via]
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Segmentation and Positioning for Strategic Marketing Decisionsby James H. MyersISBN 0877572593 (0-87757-259-3)
Hardcover, Cengage Learning College
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Stagestruck: Theater, AIDS, And the Marketing of Gay Americaby Sarah SchulmanISBN 0822322641 (0-8223-2264-1)
Softcover, Duke Univ Pr
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› Find signed collectible books: 'Stagestruck: Theater, AIDS, And the Marketing of Gay America'Book summary:While working as a theater critic for Manhattan's New York Press in 1996, novelist Sarah Schulman reviewed the original off-Broadway production of the eventual worldwide hit Rent. She did not particularly like the show and resented what she saw as its easy and simple-minded appropriation of the East Village's gay and alternative cultures. It was only later, when a friend pointed it out to her, that she began to see that the writer and composer of Rent, Jonathan Larson, had "borrowed" a good chunk of his play's plot and detail from Schulman's own 1987 novel People in Trouble. This shock of recognition was transformative, and it ultimately led to the writing of Stagestruck.
Schulman begins with an unhappy account of having her novel ripped off by Larson, but uses this as a springboard to discuss the broader and more complex issues of how gay themes--particularly AIDS--are used and distorted in mainstream culture, focusing her discussion on a wide range of entertainments including the film Philadelphia, Jon Robin Baitz's play A Fair Country, performances by Diamanda Galas, and POZ magazine. As in her best novels, Schulman's observations on culture and politics are astute and startlingly original. Stagestruck is an incisive and important work of social criticism. --Michael Bronski [via]
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State of the Art Marketing Researchby Alan F. Dutka, A.B. Blankenship, George Edward BreenISBN 0844234435 (0-8442-3443-5)
Hardcover, Ntc Business Books
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Strategic Marketing Managementby Robert J. DolanISBN 0875843107 (0-87584-310-7)
Softcover, Harvard Business School Pr
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Taking the Risk Out of Democracyby Alex Carey, Andrew LohreyISBN 086840358X (0-86840-358-X)
Softcover, Univ of Washington Pr
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There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Successby Joseph G. VitaleISBN 0814479537 (0-8144-7953-7)
Softcover, Amacom Books
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This Business of Artby Diane CochraneISBN 0823053601 (0-8230-5360-1)
Hardcover, Watson-Guptill Publications
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This Business of Music Marketing & Promotionby Tad Lathrop, Jim PettigrewISBN 0823077292 (0-8230-7729-2)
Hardcover, Watson-Guptill Pubns
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Tomorrow's Competition: The Next Generation of Growth Strategiesby MacK HananISBN 081447862X (0-8144-7862-X)
Softcover, Amacom Books
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![[???]: Toolkit for Academic and Research Libraries: Messages, Ideas, and Strategies for Promoting the Value of Our Libraries and Librarians in the 21st Century](http://ecx.images-amazon.com/images/P/0838982336.01._SL160_SCLZZZZZZZ__.jpg "[???]: Toolkit for Academic and Research Libraries: Messages, Ideas, and Strategies for Promoting the Value of Our Libraries and Librarians in the 21st Century")
Toolkit for Academic and Research Libraries: Messages, Ideas, and Strategies for Promoting the Value of Our Libraries and Librarians in the 21st CenturyISBN 0838982336 (0-8389-8233-6)
Softcover, Amer Library Assn
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Value-Added Public Relations: The Secret Weapon of Integrated Marketingby Thomas L. HarrisISBN 0844234125 (0-8442-3412-5)
Softcover, Ntc Business Books
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The Visible Librarian: Asserting Your Value With Marketing and Advocacyby Judith A. SiessISBN 0838908489 (0-8389-0848-9)
Softcover, Amer Library Assn
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Ways of Seeingby John BergerISBN 0844661759 (0-8446-6175-9)
Hardcover, Peter Smith Pub Inc
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› Find signed collectible books: 'Ways of Seeing'Book summary:[via]John Bergers Classic Text on Art
John Berger's Ways of Seeing is one of the most stimulating and the most influential books on art in any language. First published in 1972, it was based on the BBC television series about which the (London) Sunday Times critic commented: "This is an eye-opener in more ways than one: by concentrating on how we look at paintings . . . he will almost certainly change the way you look at pictures." By now he has.
"Berger has the ability to cut right through the mystification of the professional art critics . . . He is a liberator of images: and once we have allowed the paintings to work on us directly, we are in a much better position to make a meaningful evaluation" Peter Fuller, Arts Review
"The influence of the series and the book . . . was enormous . . . It opened up for general attention to areas of cultural study that are now commonplace" Geoff Dyer in Ways of Telling
Winner of the 1972 Booker Prize for his novel, G., John Peter Berger (born November 5th, 1926) is an art critic, painter and author of many novels including A Painter of Our Time, From A to X and Bentos Sketchbook.More editions of Ways of Seeing:
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Timeby Maria VelosoISBN 0814472494 (0-8144-7249-4)
Softcover, Amacom Books
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Winning in High-Tech Markets : The Role of General Managementby Joseph G. MoroneISBN 0875843255 (0-87584-325-5)
Hardcover, Harvard Business School Press
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Winning the Service Gameby Benjamin Schneider, David Earl BowenISBN 0875845703 (0-87584-570-3)
Hardcover, Perseus Distribution Services
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Word Power Made Easyby Norman LewisISBN 0883659255 (0-88365-925-5)
Hardcover, BBS Publishing Corporation
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› Find signed collectible books: 'Word Power Made Easy'Book summary:Binding: Hardcover Publisher: BBS Publishing Corporation Date published: 1995 ISBN-13: 9780883659250 ISBN: 0883659255 [via]
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You Can Negotiate Anythingby Herb CohenISBN 0818403055 (0-8184-0305-5)
Softcover, Kensington Publishing Corporation
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