books tagged “Marketing”

English

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  The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
  by Al Ries, Laura Ries
  Softcover, Harperbusiness, ISBN 0060007737 (0-06-000773-7)

  More editions of The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand:

  • The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand: Hardcover, Harperbusiness, ISBN 0887309372 (0-88730-937-2)
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  The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
  by Al Ries, Jack Trout
  Softcover, Harpercollins, ISBN 0887306667 (0-88730-666-7)

  More editions of The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk:

  • The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk: Hardcover, Harpercollins, ISBN 088730592X (0-88730-592-X)
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  All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
  by Seth Godin
  Hardcover, Portfolio, ISBN 1591841003 (1-59184-100-3)
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  The Big Moo: Stop Trying to Be Perfect And Start Being Remarkable
  by Seth Godin
  Hardcover, Penguin Group USA, ISBN 1591841038 (1-59184-103-8)
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  Blink: The Power of Thinking Without Thinking
  by Malcolm Gladwell
  Softcover, Little Brown & Co, ISBN 0316010669 (0-316-01066-9)

  More editions of Blink: The Power of Thinking Without Thinking:

  • Blink: The Power of Thinking Without Thinking: Hardcover, Little Brown & Company, ISBN 0316011789 (0-316-01178-9)
  • Blink: The Power of Thinking Without Thinking: Hardcover, Little Brown & Company, ISBN 0316172324 (0-316-17232-4)
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  Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
  by W. Chan Kim, Renee Mauborgne
  Hardcover, Harvard Business School Pr, ISBN 1591396190 (1-59139-619-0)
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  Building Strong Brands
  by David A. Aaker
  Hardcover, Free Pr, ISBN 002900151X (0-02-900151-X)
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  The Cluetrain Manifesto: The End of Business As Usual
  by David Weinberger, Christopher Locke, Rick Levine, Doc Searls
  Softcover, Basic Books, ISBN 0738204315 (0-7382-0431-5)

  More editions of The Cluetrain Manifesto: The End of Business As Usual:

  • The Cluetrain Manifesto: The End of Business As Usual: Hardcover, Perseus Books Group, ISBN 0738202444 (0-7382-0244-4)
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  Cluetrain Manifesto: The End of Business As Usual
  by Rick Levine, Christopher Locke
  Softcover, FT.com, ISBN 0273650238 (0-273-65023-8)
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  Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
  by Ben McConnell, Jackie Huba
  Softcover, Kaplan Business, ISBN 1419597213 (1-4195-9721-3)

  More editions of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force:

  • Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force: Hardcover, Kaplan, ISBN 0793155614 (0-7931-5561-4)
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  Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
  by Geoffrey A. Moore, Regis McKenna
  Softcover, Harpercollins, ISBN 0060517123 (0-06-051712-3)

  More editions of Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers:

  • Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers: Softcover, Harpercollins, ISBN 0066620023 (0-06-662002-3)
  • Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers: Softcover, Harpercollins, ISBN 0887307175 (0-88730-717-5)
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  Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
  by Geoffrey A. Moore
  Hardcover, Harpercollins, ISBN 0887305199 (0-88730-519-9)
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  Differentiate or Die: Survival in Our Era of Killer Competition
  by Jack Trout
  Softcover, John Wiley & Sons Inc, ISBN 0471028924 (0-471-02892-4)

  More editions of Differentiate or Die: Survival in Our Era of Killer Competition:

  • Differentiate or Die: Survival in Our Era of Killer Competition: Hardcover, John Wiley & Sons Inc, ISBN 0471357642 (0-471-35764-2)
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  A Framework for Marketing Management
  by Philip Kotler
  Softcover, Academic Internet Pub Inc, ISBN 1428808779 (1-4288-0877-9)

  More editions of A Framework for Marketing Management:

  • A Framework for Marketing Management: Softcover, Prentice Hall, ISBN 0131452584 (0-13-145258-4)
  • A Framework for Marketing Management: Softcover, Prentice Hall, ISBN 0130185256 (0-13-018525-6)
  • A Framework for Marketing Management: Softcover, Prentice Hall, ISBN 0131001175 (0-13-100117-5)
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  Free Prize Inside!: The Next Big Marketing Idea
  by Seth Godin
  Hardcover, Portfolio, ISBN 1591840414 (1-59184-041-4)
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  Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business
  by Jay Conrad Levinson
  Softcover, Houghton Mifflin Company, ISBN 0395906253 (0-395-90625-3)

  More editions of Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business:

  • Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business: Softcover, Houghton Mifflin, ISBN 0395644968 (0-395-64496-8)
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  In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
  by Merrill R. Chapman
  Softcover, Apress, ISBN 1590597214 (1-59059-721-4)

  More editions of In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters:

  • In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters: Hardcover, Springer-Verlag New York Inc, ISBN 1590591046 (1-59059-104-6)
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  Influence
  by Robert B. Cialdini
  Softcover, Collins, ISBN 006124189X (0-06-124189-X)

  More editions of Influence:

  • Influence: Softcover, Allyn & Bacon, ISBN 0321011473 (0-321-01147-3)
  • Influence: The Psychology of Persuasion: Softcover, HarperCollins Publishers, ISBN 0688128165 (0-688-12816-5)
  • Influence: Softcover, Scott, Foresman, ISBN 0673155145 (0-673-15514-5)
  • Influence: Softcover, Scott, Foresman, ISBN 0673189422 (0-673-18942-2)
  • Influence: Softcover, Addison-Wesley, ISBN 0673467511 (0-673-46751-1)
  • Influence: Softcover, Quill, ISBN 0688041078 (0-688-04107-8)
  • Influence: How and Why People Agree to Things: Hardcover, Harpercollins, ISBN 0688015603 (0-688-01560-3)
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  Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
  by Geoffrey A. Moore
  Hardcover, HarperCollins Publishers, ISBN 0887307655 (0-88730-765-5)

  More editions of Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge:

  • Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge: Softcover, Harpercollins, ISBN 0887308244 (0-88730-824-4)
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  Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
  by Geoffrey A. Moore
  Softcover, Harpercollins, ISBN 0060745819 (0-06-074581-9)
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  It's Not How Good You Are, It's How Good You Want to Be
  by Paul Arden
  Softcover, Phaidon Inc Ltd, ISBN 0714843377 (0-7148-4337-7)
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  Jennifer Government
  by Max Barry
  Softcover, Random House Inc, ISBN 1400030927 (1-4000-3092-7)
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  La economia Long Tail/ The Long Tail: De Los Mercados De Masas Al Triunfo De Lo Minoritario/ Why The Future of Business Is Selling Less of More
  by Chris Anderson
  Softcover, Hyperion, ISBN 1401308600 (1-4013-0860-0)
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  The Long Tail: Why the Future of Business is Selling Less of More
  by Chris Anderson
  Hardcover, Hyperion Books, ISBN 1401302378 (1-4013-0237-8)
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  Made to Stick: Why Some Ideas Survive and Others Die
  by Chip Heath, Dan Heath
  Hardcover, Random House Inc, ISBN 1400064287 (1-4000-6428-7)
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  Marketing Management
  by Philip Kotler, Kevin Lane Keller
  Hardcover, Pearson Education, Limited, ISBN 0131457578 (0-13-145757-8)

  More editions of Marketing Management:

  • Marketing Management: Hardcover, Prentice Hall, ISBN 0130336297 (0-13-033629-7)
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  Marketing Management: An Asian Perspective
  by Kotler, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong
  Hardcover, Prentice Hall, ISBN 0131066250 (0-13-106625-0)
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  Marketing Management: Analysis, Planning, and Control
  by Philip Kotler
  Hardcover, Prentice-Hall, ISBN 0135579597 (0-13-557959-7)

  More editions of Marketing Management: Analysis, Planning, and Control:

  • Marketing Management: Analysis, Planning, and Control: Hardcover, Prentice-Hall, ISBN 0135579759 (0-13-557975-9)
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  Marketing Management: Analysis, Planning, Implementation, and Control
  by Philip Kotler
  Hardcover, Prentice Hall, ISBN 0132435101 (0-13-243510-1)

  More editions of Marketing Management: Analysis, Planning, Implementation, and Control:

  • Marketing Management: Analysis, Planning, Implementation, and Control: Hardcover, Prentice-Hall, ISBN 0135524806 (0-13-552480-6)
  • Marketing Management: Analysis, Planning, Implementation, and Control: Hardcover, Prentice Hall, ISBN 0137228511 (0-13-722851-1)
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  Marketing Management : Millennium Edition
  by Philip Kotler
  Hardcover, Prentice Hall PTR, ISBN 0130122173 (0-13-012217-3)
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  Naked Conversations: How Blogs Are Changing the Way Businesses Talk With Customers
  by Robert Scoble, Shel Israel
  Hardcover, John Wiley & Sons Inc, ISBN 047174719X (0-471-74719-X)
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  No Logo: El Poder De Las Marcas
  by Naomi Klein
  Softcover, Paidos Iberica Ediciones S A, ISBN 8449312485 (84-493-1248-5)
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  No Logo: No Space No Choice No Jobs
  by Naomi Klein
  Softcover, St Martins Pr, ISBN 0312421435 (0-312-42143-5)
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  No Logo: Taking Aim at the Brand Bullies
  by Naomi Klein
  Softcover, Picador, ISBN 0312271921 (0-312-27192-1)

  More editions of No Logo: Taking Aim at the Brand Bullies:

  • No Logo: Taking Aim at the Brand Bullies: Hardcover, Picador USA, ISBN 0312203438 (0-312-20343-8)
  • No Logo: Taking Aim at the Brand Bullies: Hardcover, Knopf Canada, ISBN 067697130X (0-676-97130-X)
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  Nobrow: The Culture of Marketing the Marketing of Culture
  by John Seabrook
  Softcover, Vintage Books, ISBN 0375704515 (0-375-70451-5)

  More editions of Nobrow: The Culture of Marketing the Marketing of Culture:

  • Nobrow : The Culture of Marketing-The Marketing of Culture: Hardcover, Knopf Publishing Group, ISBN 0375405046 (0-375-40504-6)
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  Permission Marketing: Turning Strangers into Friends, and Friends into Customers
  by Seth Godin
  Hardcover, Simon & Schuster, ISBN 0684856360 (0-684-85636-0)
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  Positioning: The Battle for Your Mind
  by Al Ries, Jack Trout
  Softcover, McGraw-Hill, ISBN 0071373586 (0-07-137358-6)

  More editions of Positioning: The Battle for Your Mind:

  • Positioning: The Battle for Your Mind: Hardcover, McGraw-Hill, ISBN 0071359168 (0-07-135916-8)
  • Positioning: The Battle for Your Mind: Softcover, Grand Central Pub, ISBN 0446347949 (0-446-34794-9)
  • Positioning: The Battle for Your Mind: Hardcover, McGraw-Hill, ISBN 0070652635 (0-07-065263-5)
  • Positioning: The Battle for Your Mind: Hardcover, McGraw-Hill, ISBN 0070652643 (0-07-065264-3)
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  Principles of Marketing
  by Philip Kotler, Gary Armstrong
  Hardcover, Prentice Hall, ISBN 0131469185 (0-13-146918-5)

  More editions of Principles of Marketing:

  • Principles of Marketing: Hardcover, Prentice Hall, ISBN 0131659030 (0-13-165903-0)
  • Principles of Marketing: Hardcover, Prentice Hall, ISBN 0130263125 (0-13-026312-5)
  • Principles of Marketing: Hardcover, Prentice Hall, ISBN 013030560X (0-13-030560-X)
  • Principles of Marketing: Hardcover, Prentice Hall, ISBN 0131018612 (0-13-101861-2)
  • Principles of Marketing: Hardcover, Prentice Hall, ISBN 0131088300 (0-13-108830-0)
  • Principles of Marketing: Hardcover, Prentice Hall, ISBN 0131902083 (0-13-190208-3)
  • Principles of Marketing: Hardcover, Prentice Hall, ISBN 0136912478 (0-13-691247-8)
  • Principles of Marketing: Hardcover, Prentice-Hall, ISBN 0137015577 (0-13-701557-7)
  • Principles of Marketing: Hardcover, Prentice-Hall, ISBN 0137017316 (0-13-701731-6)
  • Principles of Marketing: Hardcover, Prentice Hall, ISBN 0137061293 (0-13-706129-3)
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  Purple Cow: Transform Your Business by Being Remarkable
  by Seth Godin
  Hardcover, Portfolio, ISBN 159184021X (1-59184-021-X)
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  Selling the Dream: How to Promote Your Product, Company, or Ideas-And Make a Difference-Using Everyday Evangelism
  by Guy Kawasaki
  Softcover, Harpercollins, ISBN 0887306004 (0-88730-600-4)
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  Selling the Invisible: A Field Guide to Modern Marketing
  by Harry Beckwith
  Softcover, Cengage Learning College, ISBN 1587990660 (1-58799-066-0)

  More editions of Selling the Invisible: A Field Guide to Modern Marketing:

  • Selling the Invisible: A Field Guide to Modern Marketing: Softcover, Grand Central Pub, ISBN 0446672319 (0-446-67231-9)
  • Selling the Invisible: A Field Guide to Modern Marketing: Hardcover, Grand Central Pub, ISBN 0446520942 (0-446-52094-2)
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  Small Is the New Big: And 183 Other Riffs, Rants, and Remarkable Business Ideas
  by Seth Godin
  Hardcover, Penguin Group USA, ISBN 1591841267 (1-59184-126-7)
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  The Tipping Point: How Little Things Can Make a Big Difference
  by Malcolm Gladwell
  Softcover, Back Bay Books, ISBN 0316346624 (0-316-34662-4)

  More editions of The Tipping Point: How Little Things Can Make a Big Difference:

  • The Tipping Point: How Little Things Can Make a Big Difference: Hardcover, Little Brown & Co, ISBN 0316316962 (0-316-31696-2)
  • The Tipping Point: How Little Things Can Make a Big Difference: Softcover, Warner Books Inc, ISBN 0316679070 (0-316-67907-0)
  • The Tipping Point: How Little Things Can Make a Big Difference: Hardcover, Little Brown & Co, ISBN 0316648523 (0-316-64852-3)
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  Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You
  by Seth Godin, Malcolm Gladwell
  Softcover, Hyperion Books, ISBN 0786887176 (0-7868-8717-6)

  More editions of Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You:

  • Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You: Hardcover, Dearborn Trade Pub, ISBN 0970309902 (0-9703099-0-2)
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  Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
  by Not Available, Jeffrey Eisenberg, Lisa T. Davis
  Hardcover, Thomas Nelson Inc, ISBN 0785218971 (0-7852-1897-1)
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  Why We Buy: The Science of Shopping
  by Paco Underhill
  Softcover, Texere, ISBN 158799044X (1-58799-044-X)

  More editions of Why We Buy: The Science of Shopping:

  • Why We Buy: The Science of Shopping: Softcover, Touchstone Books, ISBN 0684849143 (0-684-84914-3)
  • Why We Buy : The Science of Shopping: Hardcover, Simon & Schuster, ISBN 0684849135 (0-684-84913-5)

Spanish

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  Blink Inteligencia Intuitiva?/blink.: Por Que Sabemos La Verdad En Dos Segundos/ the Power of Thinking Without Thinking
  by Malcolm Gladwell
  Softcover, Santillana USA Pub Co Inc, ISBN 1598200879 (1-59820-087-9)
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  La economia Long Tail/ The Long Tail: De Los Mercados De Masas Al Triunfo De Lo Minoritario/ Why The Future of Business Is Selling Less of More
  by Chris Anderson
  Softcover, Urano, ISBN 8493464260 (84-934642-6-0)
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  No Logo: El Poder de Las Marcas
  by Naomi Klein
  Hardcover, Ediciones Paidos Iberica, S.A., ISBN 8449310741 (84-493-1074-1)