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books tagged “management”
books tagged “management”
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12: The Elements of Great Managingby Rodd Wagner, James K. HarterISBN 159562998X (1-59562-998-X)
Hardcover, Gallup Pr
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1984by George OrwellISBN 1595404325 (1-59540-432-5)
Softcover, 1st World Library
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› Find signed collectible books: '1984'Book summary:Among the seminal texts of the 20th century, Nineteen Eighty-Four is a rare work that grows more haunting as its futuristic purgatory becomes more real. Published in 1949, the book offers political satirist George Orwell's nightmare vision of a totalitarian, bureaucratic world and one poor stiff's attempt to find individuality. The brilliance of the novel is Orwell's prescience of modern life--the ubiquity of television, the distortion of the language--and his ability to construct such a thorough version of hell. Required reading for students since it was published, it ranks among the most terrifying novels ever written. [via]
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21 Dirty Tricks at Work: How to Win At Office Politicsby M. Phipps, Mike PhippsISBN 1841126578 (1-84112-657-8)
Softcover, Capstone Ltd
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Alexander the Great's Art of Strategy: The Timeless Leadership Lessons of History's Greatest Empire Builderby Partha BoseISBN 1592400531 (1-59240-053-1)
Softcover, Gotham Books
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Alexander the Great's Art of Strategy: The Timeless Lessons of Historys Greatest Empire Builderby Partha BoseISBN 159240006X (1-59240-006-X)
Hardcover, Penguin Group (USA) Incorporated
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust Worldby Seth GodinISBN 1591841003 (1-59184-100-3)
Hardcover, Portfolio
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› Find signed collectible books: 'All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World'Book summary:Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believing it makes it true. Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe. This is a book about doing what consumers demand-painting vivid pictures that they choose to believe. Every organization-from nonprofits to car companies, from political campaigns to wineglass blowers-must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro. This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need. [via]
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The Art Of The Start: The Time-Tested, Battle-Hardened Guide For Anyone Starting Anythingby Guy KawasakiISBN 1591840562 (1-59184-056-2)
Hardcover, Penguin Group USA
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› Find signed collectible books: 'The Art Of The Start: The Time-Tested, Battle-Hardened Guide For Anyone Starting Anything'Book summary:A new product, a new service, a new company, a new division, a new organization, a new anythingwhere theres a will, heres the way.
It begins with a dream that just wont quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea.But what does it take to turn your idea into action?Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, theres no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes.In The Art of the Start, Guy Kawasaki brings two decades of experience as one of businesss most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real.From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure thats more art than sciencethe art of the start.
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Authentic Business: How To Create And Run Your Perfect Businessby Neil CroftsISBN 1841126497 (1-84112-649-7)
Softcover, John Wiley & Sons Inc
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Authentic : How to Make a Living by Being Yourselfby Neil CroftsISBN 1841125199 (1-84112-519-9)
Softcover, Wiley & Sons, Incorporated, John
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Beyond Survival: Managing Academic Libraries in Transitionby Elizabeth J. Wood, Amy Knapp, Rush MillerISBN 1591583373 (1-59158-337-3)
Softcover, Libraries Unltd Inc
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Born to Succeed: How to Release Your Unlimited Potentialby Colin TurnerISBN 1852304863 (1-85230-486-3)
Softcover, Element Books Ltd
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Business the Bill Gates Way: 10 Secrets of the World's Richest Business Leaderby Des DearloveISBN 1841121487 (1-84112-148-7)
Softcover, John Wiley & Sons Inc
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› Find signed collectible books: 'Business the Bill Gates Way: 10 Secrets of the World's Richest Business Leader'Book summary:Brought completely up to date for this new edition, Business The Bill Gates Way not only reveals the secrets of Gates' remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From hiring very smart people to loving what you make, and from crushing your competitors to never, ever taking your eye off the ball, Business The Bill Gates Way reveals the secrets of phenomenal success. [via]
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Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builderby Des DearloveISBN 1841121495 (1-84112-149-5)
Softcover, John Wiley & Sons Inc
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The Change Function: Why Some Technologies Take Off and Others Crash and Burnby Pip CoburnISBN 1591841321 (1-59184-132-1)
Hardcover, Portfolio
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The Chrysalis Economy: How Citizen Ceo's and Corporation Can Fuse Values and Value Creationby John ElkingtonISBN 1841121428 (1-84112-142-8)
Hardcover, John Wiley & Sons Inc
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Colourby Rudolf SteinerISBN 1855840855 (1-85584-085-5)
Softcover, Rudolf Steiner Pr
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The Complete Idiot's Guide to Accountingby Lita Epstein, Shellie L. MooreISBN 1592571263 (1-59257-126-3)
Softcover, Alpha Books
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› Find signed collectible books: 'The Complete Idiot's Guide to Accounting'Book summary:Count on great sales for this one! The ideal beginner's guide for bookkeepers, accounting clerks, and small business owners, as well as anyone interested in an accounting career, this covers everything from developing a chart of accounts to issuing financial statements. Topics include:
¬ Developing a general ledger and maintaining journals
¬ Reporting assets and expenses, handling receivables, payroll, cost of goods and services, producing financial statements
¬ Month- and year-end accounting tasks and procedures [via]More editions of The Complete Idiot's Guide to Accounting:
Dangerous Company: The Consulting Powerhouses and the Businesses They Save and Ruinby James O'SheaISBN 1857881788 (1-85788-178-8)
Softcover, Nicholas Brealey
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Double-Digit Growth: How Great Companies Achieve It-No Matter Whatby Michael TreacyISBN 159184066X (1-59184-066-X)
Softcover, Penguin Group USA
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› Find signed collectible books: 'Double-Digit Growth: How Great Companies Achieve It--No Matter What'Book summary:After Michael Treacy finished writing his bestseller, The Discipline of Market Leaders, he continued to track the companies profiled to answer one major question: how do market-leading companies foster growth? In Double-Digit Growth: How Great Companies Achieve ItNo Matter What the MIT Management Professor addresses this problem with a five-part portfolio of management disciplines. He offers case studies of well-known and little-known companies that have achieved growth year after year based on this diversified approach.
His first three disciplines--"keep the growth you have already earned," "take business from your competitors," and "show up where the growth is going to happen"--may seem obvious, and even beyond the control of the average executive. But Treacy provides frameworks for applying each as business practice, not just wishful thinking. His fourth and fifth disciplines, "invade adjacent markets" and "invest in new lines of business," are perhaps the most controversial. Here, though, he is not advising rampant conglomeration. Rather, he stresses the need for acquisitions and expansions made based on reliable data predicting long-term growth with risk spread over diversified investments.
Treacy is not presenting a step-by-step formula for success. Through his quick, readable prose he offers instead a course in mental re-training for executives. A management team must construct tools for tracking and measuring its success against each of the five growth disciplines, and it must build a corporate culture that instills growth as a core goal. While he offers no guarantees, his arguments are compelling, and the nuanced management strategies he suggests seem a plausible base for attaining predictable growth. --Patrick OKelley [via]
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The Education of a Coachby David HalberstamISBN 1597221449 (1-59722-144-9)
Hardcover, Wheeler Pub Inc
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Executive Coaching: Lead, Develop, Retain Motivated Talented Peopleby Peter StephensonISBN 1740093119 (1-74009-311-9)
Softcover, Longman Group United Kingdom
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Fast Company's Greatest Hits: Ten Years of the Most Innovative Ideas in Businessby David Lidsky, Jim CollinsISBN 1591841186 (1-59184-118-6)
Hardcover, Portfolio
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Fire Officer's Handbook of Tacticsby John NormanISBN 159370061X (1-59370-061-X)
Hardcover, Fire Engineering Bk Dept
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The Green Office Manual : A Guide to Responsible Practiceby Wastebusters Ltd. StaffISBN 1853836796 (1-85383-679-6)
Softcover, Earthscan/James & James
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Hard Facts, Dangerous Half-Truths, and Total Nonsense: Profiting from Evidence-based Managementby Jeffrey Pfeffer, Robert I. SuttonISBN 1591398622 (1-59139-862-2)
Hardcover, Perseus Distribution Services
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Harvard Business Review on Managing Yourselfby Harvard Business School PressISBN 159139970X (1-59139-970-X)
Softcover, Perseus Distribution Services
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A Hero of Our Timeby Lermontov, Doris May Lessing, Hugh AplinISBN 184391106X (1-84391-106-X)
Softcover, Trafalgar Square
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› Find signed collectible books: 'A Hero of Our Time'Book summary:[via]Lermontovs only novel, A Hero of Our Time examines a weary and cynical man trapped in the futility of his age. Published in the early 19th century, it was to prove a hugely influential work for many subsequent Russian writers. Despite his obvious talents and natural abilities, Pecorin is restless and bored. In a quest for motivation and stimulation, he leaves behind the civilized world of society drawing rooms for the wilds of the Southern Caucasus. Rather than finding the impetus he so craves, he becomes increasingly alienated from those around him. Sickened by the condition of his times, he chooses to reject a life of morality. A probing study of a manand a societyin crisis, A Hero of Our Time was to become a seminal work of its era. Poet and novelist Mikhail Yurevich Lermontov was a leading figure in Russian Romantic literature. 
High Flyingby Debra AllcockISBN 1858355923 (1-85835-592-3)
Softcover, Industrial Society
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High Tech High Touchby John Naisbitt, Douglas PhilipsISBN 1857882601 (1-85788-260-1)
Softcover, Nicholas Brealey Intl
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› Find signed collectible books: 'High Tech High Touch'Book summary:The great irony of the high-tech age is that we've become enslaved to devices that were supposed to give us freedom. That's why in High Tech/High Touch, John Naisbitt decided to revisit a chapter from Megatrends, his 1982 bestseller, in which he discussed the split between high tech and what he dubbed "high touch."
We all know what high tech is--these are the technologies that "make us available 24 hours a day, like a convenience store," Naisbitt writes. He says we live in a "technologically intoxicated zone," the symptoms of which include a continual search for quick fixes and lives that are "distanced and distracted." High touch, on the other hand, is the stuff we give up when we're tuned in to the technological world: hope and fear and longing, love and forgiveness, nature and spirituality. To discover where the twain shall meet, Naisbitt takes us on a journey that includes Celebration, Florida, the Disney-created community that was fully wired from the get-go; Martha Stewart, who shows people with complicated lives how to enjoy simple tasks like gardening; extreme sports and adventure travel, in which ordinary people expose themselves to the full fury of nature and gravity. And that's all just the first quarter of the book; Naisbitt goes on to look at how video games desensitize children to violence; the challenges the human genome project presents to religion and spirituality; and, finally, "specimen art," in which artists create disturbing images of life, death and human sexuality.
There's no conclusion, in the traditional sense, only a look at what's happening in our world. But the reader will probably take some sort of action after finishing High Tech/High Touch: switching off the cell phone for a few hours a day; permanently locking away the children's violent Nintendo games; maybe even booking a vacation at the most remote location possible. Anything to get away from the constant buzz of a wired world. --Lou Schuler [via]
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How Full Is Your Bucket?: Positive Strategies For Work And Lifeby Donald O. Clifton, Tom RathISBN 1595620036 (1-59562-003-6)
Hardcover, Gallup Pr
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How Full Is Your Bucket?: Positive Strategies for Work and Life Educator's Editionby Donald O. Clifton, Tom RathISBN 159562001X (1-59562-001-X)
Hardcover, Gallup Pr
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If You've Raised Kids, You Can Manage Anything: Leadership Begins at Homeby Ann CrittendenISBN 1592401511 (1-59240-151-1)
Softcover, Gotham Books
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Inevitable Surprisesby Peter SchwartzISBN 1592400698 (1-59240-069-8)
Softcover, Penguin Group (USA) Incorporated
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› Find signed collectible books: 'Inevitable Surprises'Book summary:One of America's foremost prognosticators and author of the bestseller and management classic The Art of the Long View discusses the big surprises ahead, the resulting scenarios that are creating the future of our world, and what they will mean for you and your business.
The world we live in today is more volatile than ever. At times it seems that the only constant we can rely on is change itself-and what the future will bring appears to be anybody's guess. But Peter Schwartz, one of the most visionary scenario planners of our time, believes the future is taking shape around us now, and that by taking a closer look at the changes in action today, we can predict what the world of tomorrow will be like.
With Inevitable Surprises, Schwartz offers a provocative look at the forces that are dramatically reshaping our world-and shows what we can do to plan ahead for our society, our businesses, and ourselves. Each chapter takes a predetermined new reality that we will soon face-including regenerative medicine, global climate change, an aging population in the West, and the rise of terrorism-and offers critical foresight for the coming decades. Ultimately, Schwartz brings his analyses of these developments together to offer three overarching scenarios that are possible directions for world history in the coming years, and outlines the implications for each.
Timely, thought-provoking, and endlessly fascinating, Peter Schwartz's Inevitable Surprises is a book no one in business-or anyone with an interest in the future-can afford to miss. [via]
Innovative Redesign and Reorganization of Library Technical Services: Paths for the Future and Case Studiesby Bradford Lee EdenISBN 1591580927 (1-59158-092-7)
Softcover, Libraries Unltd Inc
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Introducing Neuro-Linguistic Programming : Psychological Skills for Understanding and Influencing Peopleby Joseph O'Connor, John SeymourISBN 1855383446 (1-85538-344-6)
Softcover, HarperCollins Canada, Limited
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John Adair's 100 Greatest Ideas for Effective Leadership and Managementby John AdairISBN 1841121401 (1-84112-140-1)
Softcover, Wiley & Sons, Incorporated, John
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Leadership the Eleanor Roosevelt Way: Timeless Strategies from the First Lady of Courageby Robin GerberISBN 1591840201 (1-59184-020-1)
Softcover, Penguin Group USA
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Leading Your Team: How to Involve and Inspire Teamsby Andrew Leigh, Michael MaynardISBN 1857883047 (1-85788-304-7)
Softcover, Nicholas Brealey Intl
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Learning to Fly : Practical Lessons from One of the World's Leading Knowledge Companiesby Chris Collison, Geoff ParcellISBN 184112124X (1-84112-124-X)
Softcover, Wiley & Sons, Incorporated, John
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› Find signed collectible books: 'Learning to Fly : Practical Lessons from One of the World's Leading Knowledge Companies'Book summary:Knowledge is power. In corporate terms knowledge means efficiency, productivity and ultimately profit, but too often it is not exploited to the full. Learning to Fly shows how organisations can take the knowledge within a company and turn it to a new advantage. It has been built from the real-world experiences of authors Chris Collison and Geoff Parcell during their time working for BP.
The book is divided into three parts. First the concept of knowledge management is introduced--if you've not come across it before, this section explains the principles. Part two describes how various techniques can be applied in order to share knowledge. The theory is fleshed out with real-world examples. Finally, part three takes a look at how knowledge management can be embedded within an organisation's everyday work rather than be simply applied as if an afterthought. The goal is to achieve a situation in which sharing knowledge is an everyday practice that does not need specialists to manage it. To this end, "Action Zones" encourage the reader to think about their own situation and ideas, and practical suggestions are offered. Learning to Fly puts the theory in place in order to explain how to use it in real-life working environments.--Sandra Vogel [via]
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Living on the Fault Line: Managing for Shareholder Value in the Age of the Internetby Geoffrey A. MooreISBN 1841121185 (1-84112-118-5)
Softcover, John Wiley & Sons Inc
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Making a Difference: Leadership And Academic Librariesby Peter Hernon, Nancy RossiterISBN 1591582911 (1-59158-291-1)
Softcover, Libraries Unltd Inc
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Management Masterclass: A Practical Guide to the New Realities of Businessby Neil GlassISBN 1857881095 (1-85788-109-5)
Softcover, Nicholas Brealey Intl
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Management: Theory and Practiceby G. A. ColeISBN 1844800881 (1-84480-088-1)
Softcover, Thomson Learning Emea
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› Find signed collectible books: 'Management: Theory and Practice'Book summary:Management Theory and Practice provides a clear and concise introduction to the theory and practice of management as required by those studying an introductory management course. Now in its sixth edition, this book is established as one of the best selling introductions to the ideas and developments that form the basis of the study of management. While the overall structure of this new edition remains the same, all the material has been updated and much of the material has been expanded. In particular given the speed of the developments in information technology, the chapter on this topic has been completely rewritten. Other chapters that have been substantially revised include the chapter on the international aspects of management and the chapter on individual employment rights. Other topics that have been substantially revised include corporate governance and the role of directors, business ethics, organisation culture and strategy. [via]
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Managing Translation Servicesby Geoffrey Samuelsson-BrownISBN 1853599131 (1-85359-913-1)
Softcover, Multilingual Matters Ltd
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Managing Diversityby Roger CartwrightISBN 1841122467 (1-84112-246-7)
Softcover, John Wiley & Sons Inc
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Managing Organizational Complexity: Philosophy, Theory And Applicationby Kurt RichardsonISBN 1593113188 (1-59311-318-8)
Softcover, Information Age Pub Inc
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Managing the Church?: Order and Organization in a Secular Ageby G. R. Evans, Martyn PercyISBN 1841270628 (1-84127-062-8)
Hardcover, Continuum Intl Pub Group
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Managing the Digital Library: Columns from the Library Journalby Roy TennantISBN 1594290202 (1-59429-020-2)
Hardcover, Reed Press
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The Martha Rules: 10 Essentials for Achieving Success as You Start, Build, or Manage A Businessby Martha StewartISBN 1594865329 (1-59486-532-9)
Softcover, St Martins Pr
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› Find signed collectible books: 'The Martha Rules: 10 Essentials for Achieving Success As You Start, Build, or Manage a Business'Book summary:[via]One of the world's greatest entrepreneurs, Martha Stewart turned her personal passion into Martha Stewart Living Omnimedia, a billion dollar business. What is her secret for success?
In The Martha Rules--a New York Times bestseller in its hardcover edition and now issued in paperback--this business leader shares her creative principles and practical strategies to help readers turn their own dreams into successful ventures. From discovering what you love to do, to defining the Big Idea that will inspire you as well as your customers, to understanding the difference between a worthwhile risk and a foolish chance, Martha's rules will appeal to entrepreneurs, executives, and enterprising employees who want to apply Martha's energizing approach in a corporate setting--and to anyone who has a great business idea just waiting to be developed.More editions of The Martha Rules: 10 Essentials for Achieving Success as You Start, Build, or Manage A Business:
- The Martha Rules: 10 Essentials for Achieving Success as You Start, Build, or Manage A Business: ISBN 1594864705 (1-59486-470-5)
Hardcover, St Martins Pr - The Martha Rules: 10 Essentials for Achieving Success As You Start, Build, or Manage a Business: ISBN 1594865329 (1-59486-532-9)
Softcover, St Martins Pr
- The Martha Rules: 10 Essentials for Achieving Success as You Start, Build, or Manage A Business: ISBN 1594864705 (1-59486-470-5)
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Mediation for Managers: Resolving Conflict and Rebuilding Relationships at Workby John Crawley, Katherine GrahamISBN 1857883152 (1-85788-315-2)
Softcover, Nicholas Brealey Intl
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› Find signed collectible books: 'Mediation for Managers: Resolving Conflict and Rebuilding Relationships at Work'Book summary:Mediation is a highly effective method of reducing conflict, resolving disputes, and building a productive workplace. Mediation for Managers: Resolving Conflict and Rebuilding Relationships at Work focuses on conflict resolution strategies and takes these skills out of the classroom and puts them directly where they are needed most: in the hands of managers. This accessible and practical toolkit provides exercises, case studies, and mediation techniques that will enable you to become an effective mediator at work. John Crawley and Katherine Graham walk you through the four main conflict management styles-Avoider, Controller, Accommodator and Collaborator-and the steps in the mediation process itself, including separate sessions with each party, an assessment of the situation, and a joint meeting. With in-depth explanations on each step and concrete examples of high-conflict situations, you will get practical advice on the best approaches and skills needed to be an effective mediator. You will develop day-to-day mediation skills, including ways to handle isms (racism, sexism, ageism, etc.), and learn to how to bring positive outcomes from a wide range of interpersonal disputes, like customer complaints, grievances, bullying, and harassment. Learn to take the adversity out of diversity by offering people an alternative to formal complaints and grievances. Improve your bottom line by eliminating stress, illness, and staff loss that result from conflict. Rebuild relationships by refocusing people on their core tasks. Stimulate healthy change by bringing positive effects out of managed conflicts. As a mediating manager, you can deal with different demands, personalities, and behaviors while setting a positive example and hugely enhance your value to colleagues on both a professional and personal level! [via]
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Microsoft Rebooted: How Bill Gates and Steve Ballmer Reinvented Their Companyby Robert SlaterISBN 1591840392 (1-59184-039-2)
Hardcover, Penguin Group USA
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The Modern Machiavelli: The Seven Principles of Power in Businessby Ian DemackISBN 1741140005 (1-74114-000-5)
Softcover, Allen & Unwin
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The Naked Leader: The True Paths to Success Are Finally Revealedby David TaylorISBN 1841124230 (1-84112-423-0)
Softcover, John Wiley & Sons Inc
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On Warby Karl Von ClausewitzISBN 1853264822 (1-85326-482-2)
Softcover, Lb May & Assoc Inc
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› Find signed collectible books: 'On War'Book summary:On War is perhaps the greatest book ever written about war. Carl von Clausewitz, a Prussian soldier, had witnessed at first hand the immense destructive power of the French Revolutionary armies which swept across Europe between 1792 and 1815. His response was to write a comprehensive text covering every aspect of warfare. On War is both a philosophical and practical work in which Clausewitz defines the essential nature of war, debates the qualities of the great commander, assesses the relative strengths of defensive and offensive warfare, and - in highly controversial passages - considers the relationship between war and politics. His arguments are illustrated with vivid examples drawn from the campaigns of Frederick the Great and Napoleon Bonaparte. For the student of society as well as the military historian, On War remains a compelling and indispensable source. [via]
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Organizations and the Psychological Contract : Managing People at Workby Peter Makin, Cary L. Cooper, Charles CoxISBN 185433168X (1-85433-168-X)
Softcover, British Psychological Society
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Patton: Ordeal and Triumphby Ladislas FaragoISBN 1594160112 (1-59416-011-2)
Softcover, Westholme Pub Llc
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Production and Operations Managementby Martin Kenneth StarrISBN 1592600921 (1-59260-092-1)
Hardcover, Atomic Dog Pub
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Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thingby Armin A. Brott, Sergio ZymanISBN 1591840546 (1-59184-054-6)
Hardcover, Penguin Group USA
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› Find signed collectible books: 'Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing'Book summary:According to bestselling marketing expert Sergio Zyman, many companies rely too heavily on innovation to solve their problems. Whenever a brand or business gets old and tired, the impulse is to scrap it and start over with something fresh. It sounds great, but more often than not, innovation simply doesnt work. Zyman knows this firsthand he was the chief marketing officer at Coca-Cola during the disastrous launch of New Coke.
So whats the alternative? Zyman now preaches the power of renovation, not innovation. Recapture the essence of your existing brands, products, and core competencies, and do more of the things that made you great in the first place. For instance, Coca- Colas essence was about authenticity, continuity, and stability, and New Coke undermined all three qualities. It seems obvious in retrospect, yet too many managers are so impressed by innovation that they approve ideas no one will buy, such as premoistened toilet paper or smokeless cigarettes.
With Renovate Before You Innovate, Zyman explains the tools managers need to revitalize their marketing strategies and improve their growth rates. This book will challenge the conventional business wisdom and help companies make smarter decisions. [via]
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The School Library Media Managerby Blanche WoollsISBN 1591581826 (1-59158-182-6)
Hardcover, Libraries Unltd Inc
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Cultureby John BattelleISBN 1591841410 (1-59184-141-0)
Softcover, Penguin Group USA
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› Find signed collectible books: 'The Search: How Google And Its Rivals Revwrote the Rules of Business And Transformed Our Culture'Book summary:What does the world want? According to John Battelle, a company that answers that question -- in all its shades of meaning -- can unlock the most intractable riddles of both business and culture. And for the past few years, that's exactly what Google has been doing.
Jumping into the game long after Yahoo, Alta Vista, Excite, Lycos, and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dotcom crash, and pulled off the largest and most talked about initial public offering in the history of Silicon Valley.
But The Search offers much more than the inside story of Google's triumph. It's also a big-picture book about the past, present, and future of search technology, and the enormous impact it is starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.
More than any of its rivals, Google has become the gateway to instant knowledge. Hundreds of millions of people use it to satisfy their wants, needs, fears, and obsessions, creating an enormous artifact that Battelle calls "the Database of Intentions." Somewhere in Google's archives, for instance, you can find the agonized research of a gay man with AIDS, the silent plotting of a would-be bombmaker, and the anxiety of a woman checking out her blind date. Combined with the databases of thousands of other search-driven businesses, large and small, it all adds up to a goldmine of information that powerful organizations (including the government) will want to get their hands on.
No one is better qualified to explain this entire phenomenon than Battelle, who cofounded Wired and founded The Industry Standard. Perhaps more than any other journalist, he has devoted his career to finding the holy grail of technology -- something as transformational as the Macintosh was in the mid- 1980s. And he has finally found it in search.
Battelle draws on more than 350 interviews with major players from Silicon Valley to Seattle to Wall Street, including Google cofounders Larry Page and Sergey Brin and CEO Eric Schmidt, as well as competitors like Louis Monier, who invented AltaVista, and Neil Moncrief, a soft-spoken Georgian whose business Google built, destroyed, and built again.
Battelle lucidly reveals how search technology actually works, explores the amazing power of targeted advertising, and reports on the frenzy of the Google IPO, when the company tried to rewrite the rules of Wall Street and declared "don't be evil" as its corporate motto.
For anyone who wants to understand how Google really succeeded -- and the implications of a world in which every click can be preserved forever -- THE SEARCH is an eye-opening and indispensable read. [via]
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- The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture: ISBN 1591840880 (1-59184-088-0)
Hardcover, Portfolio - The Search: How Google And Its Rivals Revwrote the Rules of Business And Transformed Our Culture: ISBN 1591841410 (1-59184-141-0)
Softcover, Penguin Group USA
- The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture: ISBN 1591840880 (1-59184-088-0)
Secrets of Closing Salesby Charles B. RothISBN 1591840627 (1-59184-062-7)
Hardcover, Portfolio
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Skills for Managing Rapidly Changing It Projectsby Fabrizio FioravantiISBN 1591407575 (1-59140-757-5)
Hardcover, Igi Global
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Small Is the New Big: And 183 Other Riffs, Rants, and Remarkable Business Ideasby Seth GodinISBN 1591841267 (1-59184-126-7)
Hardcover, Penguin Group USA
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› Find signed collectible books: 'Small Is the New Big: And 183 Other Riffs, Rants, and Remarkable Business Ideas'Book summary:As one of today's most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog-ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years. A sample: Bon Jovi And The Pirates Christmas Card Spam Clinging To Your Job Title? How Much Would You Pay to Be on Oprah's Show? The Persistence of Really Bad Ideas The Seduction of "Good Enough" What Happens When It's All on Tape? Would You Buy Life Insurance at a Rock Concert? Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: "I guarantee that you'll find some ideas that don't work for you. But I'm certain that you're smart enough to see the stuff you've always wanted to do, buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen." [via]
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Smart Things to Know about Growthby Tony GrundyISBN 1841120529 (1-84112-052-9)
Softcover, Wiley & Sons, Incorporated, John
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Smart Things to Know About People Managementby David FirthISBN 1841120731 (1-84112-073-1)
Softcover, John Wiley & Sons Inc
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Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enronby Peter Elkind, Bethany McLeanISBN 1591840538 (1-59184-053-8)
Softcover, Penguin Group USA
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› Find signed collectible books: 'The Smartest Guys In The Room: The Amazing Rise and Scandalous Fall of Enron'Book summary:Like its subject, The Smartest Guys in the Room is ambitious, grand in scope, and ruthless in its dealings. Unlike Enron, the Texas-based energy giant that has come to represent the post-millennium collapse of 1990s go-go corporate culture, it's also ultimately successful. Penned by Fortune scribes Bethany McLean and Peter Elkind, the 400-page-plus chronicle of the scandal digs deep inside the numbers while, wisely, maintaining focus on the "smart guys" deep-frying the books. The likes of paternal but disengaged CEO Ken Lay (dubbed "Kenny Boy" by George W. Bush, one of many prominent public figures with whom he rubbed shoulders), cutthroat man-behind-the-curtain Jeff Skilling, and ethically blind numbers whiz Andy Fastow vividly come to life as they make a mockery of conventional accounting practices and grow increasingly arrogant and bind to their collective hubris. They're not a likable lot, and the writers find it difficult to suppress their astonishment and revulsion with the crew who rapidly went from golden boys and girls of the financial world to pariahs when the bill finally came due. The authors' unrepressed sarcasms are more than often unnecessarily given the scope of the outrage. Enron's leading lights were or a time celebrated for their ability to concoct nearly unfathomable business schemes to hide mounting shortfalls and keeping track on their machinations can be a chore, but, by sticking hard to the story behind the fall, McLean and Elkind have reported and written the definitive account of the Enron debacle. --Steven Stolder [via]
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Something for Nothing: The All-consuming Desire That Turns the American Dream into a Social Nightmareby Brian TracyISBN 1595550380 (1-59555-038-0)
Hardcover, Thomas Nelson Inc
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Spandau: The Secret Diariesby Albert Speer, Richard Winston, Clara WinstonISBN 1842120514 (1-84212-051-4)
Softcover, Sterling Pub Co Inc
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› Find signed collectible books: 'Spandau: The Secret Diaries'Book summary:He served as Hitler's architect, the undisputed master of the German war machine, and the one responsible for conscripted foreign labor in the Third Reich. And, when Albert Speer was captured and sentenced at Nuremberg--after becoming the only defendant to plead guilty--he started keeping this secret diary, much of it on toilet paper. After 20 years of imprisonment, he found 25,000 of the smuggled pages waiting for him, and from those entries he shaped this deeply powerful document. "Albert Speer's book is a deeply moving document. It is also of extraordinary political and psychological interest...a must for anyone interested in psychological motivation of political action and the problem of guilt and repentance. But, beyond this it is so fascinatingly written that I could not put it down before I finished it." --Erich Fromm.[via]
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Spare Room Tycoon: Succeeding Independently The 70 Lessons of Sane Self-Employmentby James ChanISBN 1857882474 (1-85788-247-4)
Hardcover, Nicholas Brealey Intl
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› Find signed collectible books: 'Spare Room Tycoon: Succeeding Independently The 70 Lessons of Sane Self-Employment'Book summary:Chan offers an intimate portrait of a new way of working and a behind-the-scenes look at what it takes to find peace, satisfaction and fulfillment as an independent entrepreneur. [via]
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Stategies for Hypergrowthby Roger CartwrightISBN 1841122106 (1-84112-210-6)
Softcover, John Wiley & Sons Inc
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Test Your Own Aptitudeby Geoffrey Williams, James BarrettISBN 1850919194 (1-85091-919-4)
Hardcover, Kogan Page
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Thin on Top : Why Corporate Governance Matters and How to Measure and Improve Board Performanceby Bob Garratt, Robert A. G. MonksISBN 1857883195 (1-85788-319-5)
Hardcover, Intercultural Press, Incorporated
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Tough Minded Managementby Joe D. BattenISBN 1592441181 (1-59244-118-1)
Softcover, Wipf & Stock Pub
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Trading Up/treasure Huntby Michael J. SilversteinISBN 1591841445 (1-59184-144-5)
Softcover, Penguin Group USA
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The Tragedy of Julius Caesarby William ShakespeareISBN 1853260223 (1-85326-022-3)
Softcover, Wordsworth Editions Ltd
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› Find signed collectible books: 'The Tragedy of Julius Caesar'Book summary:Edited, introduced and annotated by Cedric Watts, research Professor of English, University of Sussex Julius Caesar is among the best of Shakespeare's historical and political plays. Dealing with events surrounding the assassination of Julius Caesar in 44 B.C., the drama vividly illustrates the ways in which power and corruption are linked. The cry 'Peace, freedom and liberty!' is used to exculpate brutal realities, while personal ambitions taint public actions. Rich in characterisation and replete with eloquent rhetoric, Julius Caesar remains engrossing and topical: a play for today. [via]
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Transitioning From Librarian To Middle Managerby Pixey Anne MosleyISBN 1591581176 (1-59158-117-6)
Softcover, Libraries Unltd Inc
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Treasure Hunt: Inside The Mind Of The New Global Consumerby John ButmanISBN 1591841232 (1-59184-123-2)
Hardcover, Penguin Group USA
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The Ultimate Book of Business Thinking: Harnessing the Power of the World's Greatest Business Ideasby Des DearloveISBN 1841124400 (1-84112-440-0)
Softcover, John Wiley & Sons Inc
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› Find signed collectible books: 'The Ultimate Book of Business Thinking: Harnessing the Power of the World's Greatest Business Ideas'Book summary:Thousands of brilliant business ideas are launched into the world of work every day. But how can business leaders know which ideas are the ones that will really drive the business full steam ahead? From scientific management to knowledge management and from the agile organization to the virtual organization, Des Dearlove describes each idea, shows how it has been applied practically and gives alternative interpretations and definitions from the sceptics. [via]
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Virtual Teams: Projects, Protocols and Processesby David PauleenISBN 1591402255 (1-59140-225-5)
Softcover, Igi Global
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Vital Friends: The People You Can't Afford to Live Withoutby Tom RathISBN 1595620079 (1-59562-007-9)
Hardcover, Gallup Pr
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The Wal-Mart Effect: How the World's Most Powerful Company Really Works--and How It's Transforming the American Economyby Charles FishmanISBN 1594200769 (1-59420-076-9)
Hardcover, Penguin Group USA
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When Cultures Collide: Managing Successfully Across Culturesby Richard D. LewisISBN 1857880870 (1-85788-087-0)
Softcover, Nicholas Brealey Intl
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Why Smart Executives Fail: What you can Learn From Their Mistakesby Sydney FinkelsteinISBN 1591840457 (1-59184-045-7)
Softcover, Penguin Group USA
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› Find signed collectible books: 'Why Smart Executives Fail: What you can Learn From Their Mistakes'Book summary:A definitive study of executive failures-why they happen and how to prevent them.
There's a scenario that keeps repeating itself in today's business climate. A company is voted one of the most admired in the world. Then three or four years later, it's in dire financial trouble. A CEO is celebrated on the covers of BusinessWeek, Forbes, and Fortune. Soon after, the company is in the midst of a disastrous merger or some other fiasco.
What goes wrong in these cases? Usually it seems that the top management made some incredibly stupid mistake. But the people responsible are almost always remarkably intelligent and usually have terrific track records. Even more puzzling than the fact that brilliant managers can make bad mistakes is the way they so often magnify the damage. Once a company has made a bad misstep, it often seems as though it can't do anything right. How does this happen? Instead of rectifying their mistakes, why do business leaders regularly make them worse?
To answer these questions, Sydney Finkelstein has carried out the largest research program ever devoted to business breakdowns. In Why Smart Executives Fail, he uncovers-with startling clarity and unassailable documentation-the causes regularly responsible for major business breakdowns. Why Smart Executives Fail relates the stories of great business disasters and demonstrates that there are specific, identifiable ways in which many businesses regularly make themselves vulnerable to failure. The result is a truly indispensable, practical, must-read book that explains the mechanics of executive breakdowns, how to avoid them, and what to do about them if they happen. [via]More editions of Why Smart Executives Fail: What you can Learn From Their Mistakes:
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Write with Confidence : Solutions and Examples for Everyday Writing Needsby A. M. BurtISBN 1857038940 (1-85703-894-0)
Softcover, How To Books
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› Find signed collectible books: 'Write with Confidence : Solutions and Examples for Everyday Writing Needs'Book summary:This book is an ideal family reference book which provides help., practical models and tips on almost any writing situation you can think of: letters of sympathy or congratulations, absence notes from school, thankyou letters, accepting or declining an invitation, letters of complaint or enquiry, CVs, advertisements, minutes of a meeting, agenda... and so on! [via]
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The Zulu Principle: Making Extraordinary Profits from Ordinary Sharesby Jim SlaterISBN 1857970950 (1-85797-095-0)
Hardcover, Trafalgar Square
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