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› Find signed collectible books: 'Army of Davids: How Markets and Technology Empower Ordinary People to Beat Big Media, Big Government, and Other Goliaths'
More editions of Army of Davids: How Markets and Technology Empower Ordinary People to Beat Big Media, Big Government, and Other Goliaths:
› Find signed collectible books: 'An Army of Davids: How Markets and Technology Empower the Little Guy to Beat Big Media, Big Government, and Other Goliaths'
There was a time in the not-too-distant past when large companies and powerful governments reigned supreme over the little guy. But new technologies are empowering individuals like never before, and the Davids of the world-the amateur journalists, musicians, and small businessmen and women-are suddenly making a huge economic and social impact.
In Army of Davids, author Glenn Reynolds, the man behind the immensely popular Instapundit.com, provides an in-depth, big-picture point-of-view for a world where the small guys matter more and more. Reynolds explores the birth and growth of the individual's surprisingly strong influence in: arts and entertainment, anti-terrorism, nanotech and space research, and much more.
The balance of power between the individual and the organization is finally evening out. And it's high time the Goliaths of the world pay attention, because, as this book proves, an army of Davids is on the rise.
"George Orwell feared that technology would enable dictators to enslave the masses. Glenn Reynolds shows that technology can empower individuals to determine their own futures and to defeat those who would enslave us. This is a book of profound importance-and also a darn good read.-MICHAEL BARONE, senior writer at U.S. News & World Report and author of Hard America, Soft America
"Blogger extraordinaire Glenn Reynolds shows how average Americans can use new technologies to overcome the twin demons of corporate greed and incompetent government. Reynolds is a compelling evangelist for the power of the individual to change our world.-ARIANNA HUFFINGTON, author of Pigs at the Trough and Fanatics and Fools
A smart, fun tour of a major social and economic trend. From home-brewed beer to blogging, Glenn Reynolds is an engaging, uniquely qualified guide to the do-it-yourself movements transforming business, politics, and media.-VIRGINIA POSTREL, Forbes columnist and author of The Future and its Enemies and The Substance of Style
A student in her dorm room now commands the resources of a multi-million dollar music recording or movie editing studio of not so many years ago. The tools of creativity have been democratized and the tools of production are not far behind (Karl Marx take note). Glenn Reynolds's beguiling new book tells the insightful story of how an 'army of Davids' is inheriting the Earth, leaving a trail of obsolete business models not to mention cultural, economic, and political institutions in its wake.-RAY KURZWEIL, scientist, inventor, and author of several books including The Singularity is Near
'Must-read,' 'gotta have,' 'culture-changing' . . . I am suspicious of blurbs with such overused plugs. But Glenn Reynolds's An Army of Davids is in fact a must-read new book that you gotta have if you are going to understand the culture-changing forces that are unleashed and at work across the globe.-HUGH HEWITT, syndicated talk radio host and author of Blog and Painting the Map Red
Glenn Reynolds has written an essential book for understanding how technology and markets are creating a bottom-up shift in power to ordinary people that is changing business, government, and our world. Packed with fresh ideas and adorned with graceful prose, An Army of Davids is a masterpiece.-JOE TRIPPI, author of The Revolution Will Not Be Televised
"I cannot think of a better book for the average reader to understand just how the Web and other digital technologies are reversing the polarities of modern society-restoring many features of daily life lost with the Industrial Revolution, while at the same time inventing powerful new cultural institutions. And for those of us who make careers out of watching this transformation, no book to date so well summarizes all of the diverse trends in a single narrative."-MICHAEL MALONE, "Silicon Insider," ABC News
"Reynolds' highly informative book-a must-read if you want to have some idea of the direction things are taking-is about a lot more than the effect of blogging on Big Media. Its theme is 'the triumph of personal technology over mass technology,' which is a trend Reynolds believes is only 'going to strengthen over the coming decades.'"- FRANK WILSON, Philadelphia Inquirer
"Instapundit's book reads fast. . . It's just one big idea after another, like a Hollywood thriller that piles on the plot rather than stopping to tie up the loose ends. . . He's fearless. . ."-MICKEY KAUS, Kausfiles
"The book covers everything from home-brewing beer to space travel, but all the themes are connected by Glenn's faith in human imagination and creativity. It's a must-read for anyone interested in where technology is taking us."-JIM MEIGS, Popular Mechanics
"Reynolds comes across as a good-humored, reasonable and even modest fellow, so it is astonishing to realize just how ambitious An Army of Davids really is. A hundred years ago, nobody could accurately explain or predict just where the Industrial Revolution would take us. Now, Reynolds attempts nothing short of explaining and predicting where the Information Revolution will take us. . . I will make a prediction-in December, when lists of the most important books of the year are drawn up, this one will be near the top."- JAMES L. MERRINER, Chicago Sun-Times
"Reynolds argues that we are undergoing a sea change. The balance of advantage-in every aspect of society-is shifting from big organizations to small ones. . . Reynolds presents his case with verve and wit."- ADRIAN WOOLDRIDGE, Wall Street Journal
". . . crisp and readable. . . "-The Economist
"Glenn Reynolds isn't just the author of 'An Army of Davids." He's a living, breathing embodiment of the book's attractive and persuasive thesis. . ."-NICK GILLESPIE, New York Post
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› Find signed collectible books: 'The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm'
IDEO, the world's leading design firm, is the brain trust that's behind some of the more brilliant innovations of the past 20 years--from the Apple mouse, the Polaroid i-Zone instant camera, and the Palm V to the "fat" toothbrush for kids and a self-sealing water bottle for dirt bikers. Not surprisingly, companies all over the world have long wondered what they could learn from IDEO, to come up with better ideas for their own products, services, and operations. In this terrific book from IDEO general manager Tom Kelley (brother of founder David Kelley), IDEO finally delivers--but thankfully not in the step-by-step, flow-chart-filled "process speak" of most how-you-can-do-what-we-do business books. Sure, there are some good bulleted lists to be found here--such as the secrets of successful brainstorming, the qualities of "hot teams," and, toward the end, 10 key ingredients for "How to Create Great Products and Services," including "One Click Is Better Than Two" (the simpler, the better) and "Goof Proof" (no bugs).
But The Art of Innovation really teaches indirectly (not to mention enlightens and entertains) by telling great stories--mainly, of how the best ideas for creating or improving products or processes come not from laboriously organized focus groups, but from keen observations of how regular people work and play on a daily basis. On nearly every page, we learn the backstories of some now-well-established consumer goods, from recent inventions like the Palm Pilot and the in-car beverage holder to things we nearly take for granted--like Ivory soap (created when a P&G worker went to lunch without turning off his soap mixer, and returned to discover his batch overwhipped into 99.44 percent buoyancy) and Kleenex, which transcended its original purpose as a cosmetics remover when people started using the soft paper to wipe and blow their noses. Best of all, Kelley opens wide the doors to IDEO's vibrant, sometimes wacky office environment, and takes us on a vivid tour of how staffers tackle a design challenge: they start not with their ideas of what a new product should offer, but with the existing gaps of need, convenience, and pleasure with which people live on a daily basis, and that IDEO should fill. (Hence, a one-piece children's fishing rod that spares fathers the embarrassment of not knowing how to teach their kids to fish, or Crest toothpaste tubes that don't "gunk up" at the mouth.)
Granted, some of their ideas--like the crucial process of "prototyping," or incorporating dummy drafts of the actual product into the planning, to work out bugs as you go--lend themselves more easily to the making of actual things than to the more common organizational challenge of streamlining services or operations. But, if this big book of bright ideas doesn't get you thinking of how to build a better mousetrap for everything from your whole business process to your personal filing system, you probably deserve to be stuck with the mousetrap you already have. --Timothy Murphy [via]
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› Find signed collectible books: 'Biomimicry'
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› Find signed collectible books: 'Biomimicry: Innovation Inspired by Nature'
Biomimicry is the quest for innovation inspired by nature. Biomimics are scientists and inventors who study nature's greatest achievements - spider silk and tallgrass, seashells and brain cells, photosynthesis and forests - and adapt them for human use. Their findings are revolutionizing how we invent, compute, heal ourselves, harness energy, repair the environment, conduct business, and feed the world. In Biomimicry, science writer Janine M. Benyus names and explains this phenomenon that has been unfolding in all the science disciplines. She takes us into the lab and out into the field with the maverick thinkers who are stirring vats of proteins to unleash their signaling power in computers...analyzing how spiders manufacture a waterproof fiber five times stronger than steel...watching electrons zip and pop in a leaf cell, converting simple sunlight into fuel in trillionths of a second...discovering miracle drugs by noting what chimps eat when they're sick...studying the hardy prairie as a low-maintenance model for agriculture...and much more. [via]
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› Find signed collectible books: 'Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant'
Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave? [via]
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› Find signed collectible books: 'Circle of Innovation: You Can't Shrink Your Way to Greatness'
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› Find signed collectible books: 'Crashing the Gate: Netroots, Grassroots, and the Rise of People-Powered Politics'
Crashing the Gate is a shot across the bow at the political establishment in Washington, DC and a call to re-democratize politics in America.
This book lays bare, with passion and precision, how ineffective, incompetent, and antiquated the Democratic Party establishment has become, and how it has failed to adapt and respond to new realities and challenges. The authors save their sharpest knives to go for the jugular in their critique of Republican ideologues who are now running--and ruining--our country.
Written by two of the most popular political bloggers in America, the book hails the new movement--of the netroots, the grassroots, the unorthodox labor unions, the maverick big donors--that is the antidote to old-school politics as usual. Fueled by advances in technology and a hunger for a more authentic and populist democracy, this broad-based movement is changing the way political campaigns are waged and managed.
A must-read book for anyone with an interest in the future of American democracy. [via]
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› Find signed collectible books: 'Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers'
Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers. This pattern, says Moore, is unique to the high-tech industry.
Moore suggests remedies for the problem that can help businesses meet their long-term goals. He coaches marketing professionals on how to move slowly through the gulf, teaching them to create profiles and target specific segments of the population rather than trying to plow right into the mainstream. He cites examples of successful chasm crossings by such companies as Apple, Tandem, Oracle, and Sun, showing what they all had in common and exposing the different weaknesses in their strategies. Moore also assigns responsibility for success to programmers and developers by suggesting they design a "whole product model." Here, because integration tasks are daunting to the mainstream market, all the components of a technological product must be in one package. Moore also describes strategies for competing with rival companies and assessing the best distribution channels for penetrating the target market.
Written not just for marketing specialists but for all employees whose futures ride on the success of a technical product, Crossing the Chasm delivers crucial information in an engaging, readable tone. [via]
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› Find signed collectible books: 'Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution'
Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and addressed the greatest challenge facing new ventures. Now hes back with a book for established businesses that need to learn how to adaptor suffer the slow declines into marginalized performance that have characterized so many Fortune 500 icons in recent years.
Deregulation, globalization, and e-commerce are exerting unprecedented pressures on company profits. In this new economic ecosystem, companies must dramatically differentiate from their direct competitorsor risk declining performance and eventual extinction. But how do companies choose the right innovation strategy? Or overcome internal inertia that resists the kind of radical commitments needed to truly set the companys offers apart?
Illustrating his arguments with more than one hundred examples and a full-length case study based on his unprecedented access to Cisco Systems, Moore shows businesses how to meet todays Darwinian challenges, whether theyre producing commodity products or customized services. For companies whose competitive differentiation to the marketplace is still effective, he demonstrates how innovations in execution can help boost productivity, whether a company is competing in a growth market, a mature market, or even a declining market. For companies in danger of succumbing to competitive pressures, he shows how to overcome inertia by engaging the entire corporate community in an unceasing commitment to innovate and evolve.
For any business competing in todays eat-or-be-eaten economic jungle, this groundbreaking guide shows not only how to survive, but also thrive.
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› Find signed collectible books: 'Democratizing Innovation'
Innovation is rapidly becoming democratized. Users, aided by improvements in computer and communications technology, increasingly can develop their own new products and services. These innovating users -- both individuals and firms -- often freely share their innovations with others, creating user-innovation communities and a rich intellectual commons. In Democratizing Innovation, Eric von Hippel looks closely at this emerging system of user-centered innovation. He explains why and when users find it profitable to develop new products and services for themselves, and why it often pays users to reveal their innovations freely for the use of all.The trend toward democratized innovation can be seen in software and information products -- most notably in the free and open-source software movement -- but also in physical products. Von Hippel's many examples of user innovation in action range from surgical equipment to surfboards to software security features. He shows that product and service development is concentrated among "lead users," who are ahead on marketplace trends and whose innovations are often commercially attractive.Von Hippel argues that manufacturers should redesign their innovation processes and that they should systematically seek out innovations developed by users. He points to businesses -- the custom semiconductor industry is one example -- that have learned to assist user-innovators by providing them with toolkits for developing new products. User innovation has a positive impact on social welfare, and von Hippel proposes that government policies, including R&D subsidies and tax credits, should be realigned to eliminate biases against it. The goal of a democratized user-centered innovation system, says von Hippel, is well worth striving for. An electronic version of this book is available under a Creative Commons license.
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› Find signed collectible books: 'Diffusion of Innovations'
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.
In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas. [via]
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› Find signed collectible books: 'The Flight of the Creative Class: The New Global Competition for Talent'
Research-driven and clearly written, bestselling economist Richard Florida addresses the growing alarm about the exodus of high-value jobs from the USA.
Today's most valued workers are what economist Richard Florida calls the Creative Class. In his bestselling The Rise of the Creative Class, Florida identified these variously skilled individuals as the source of economic revitalisation in US cities. In that book, he shows that investment in technology and a civic culture of tolerance (most often marked by the presence of a large gay community) are the key ingredients to attracting and maintaining a local creative class.
In The Flight of the Creative Class, Florida expands his research to cover the global competition to attract the Creative Class. The USA once led the world in terms of creative capital. Since 2002, factors like the Bush administration's emphasis on smokestack industries, heightened security concerns after 9/11 and the growing cultural divide between conservatives and liberals have put the US at a large disadvantage. With numerous small countries, such as Ireland, New Zealand and Finland, now tapping into the enormous economic value of this class - and doing all in their power to attract these workers and build a robust economy driven by creative capital - how much further behind will USA fall? [via]
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› Find signed collectible books: 'Free Prize Inside: The Next Big Thing in Marketing'
Purple Cow was the #1 bestselling marketing book on Amazon in 2003. Now in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves.
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies?
Free Prize Inside delivers those answers and much more. Its a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working. Thirty years ago, the best way to sell something was to advertise it on television. But todays consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovationa free prize inside.
You dont have to spend a fortune to create something cool that virtually sells itself. Think of simple but powerful innovations like the Tupperware party, Flintstones vitamins, G.I. Joe (a doll just for boys), Lucille Roberts (a gym just for women), and frequent flier miles. Free Prize Inside will teach you how to create those kinds of blockbusters at your own company without a bunch of MBA-brainwashed marketers. You dont have to be a geniusyou just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea.
Were all marketers now, no matter what our job titles. With Godins help, we can find the free prize that will transform our companies. [via]
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› Find signed collectible books: 'The Grace of Great Things: Creativity and Innovation'
The Grace of Great Things is the second book in Robert Grudin's triptych of philosophical essays about the art of living. Here Grudin's focus is not so much on the mystery of where innovative genius comes from--though he has quite a bit to say about that knotty subject--as on the role that's played by large and small varieties of creativity in our everyday lives. Above all, he is determined to convince us that, even at the humblest level, creative labor is a key to happiness. --Richard Farr [via]
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› Find signed collectible books: 'How Breakthroughs Happen'
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› Find signed collectible books: 'How to Change the World: Social Entrepreneurs and the Power of New Ideas'
Book Description
Published in over twenty countries, How to Change the World has become the Bible for social entrepreneurship. It profiles men and women from around the world who have found innovative solutions to a wide variety of social and economic problems. Whether they work to deliver solar energy to Brazilian villagers, or improve access to college in the United States, social entrepreneurs offer pioneering solutions that change lives.
Discover surprising facts about social entrepreneurs from author David Bornstein
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› Find signed collectible books: 'In Search of Excellence'
LARGE PRINT EDITION, 594 PAGES, HARDCOVER [via]
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› Find signed collectible books: 'The Ingenuity Gap'
As the world becomes more complex, so do its problems--and the solutions to these problems become tougher to grasp, writes University of Toronto professor Thomas Homer-Dixon in The Ingenuity Gap. "As we strive to maintain or increase our prosperity and improve the quality of our lives, we must make far more sophisticated decisions, and in less time, than ever before," he writes. Is the day coming in which our ingenuity can't keep up? Homer-Dixon fears that it is: "the hour is late," and we're blindly "careening into the future." What we face, he says, is a "very real chasm that sometimes looms between our ever more difficult problems and our lagging ability to solve them." There are moments when Homer-Dixon comes close to sounding like a modern-day Malthus, with his never-ending worries about population growth, the environment, the strength of international financial institutions, civil wars, and so on. Yet parts of this book are downright fascinating; at its best, The Ingenuity Gap reads like one of Malcolm Gladwell's stories for The New Yorker (or his book The Tipping Point).
Homer-Dixon is very good when he tackles particular problems, and his interests are wide-ranging, moving from the psychology of an airplane cockpit during a crisis to the depletion of the world's fisheries to differences between the minds of Neanderthals and Homo sapiens. He also dredges up fine details. Did you know that "the largest human-made structure on the planet is not an Egyptian pyramid or a hydroelectric dam but the Staten Island Fresh Kills landfill near New York City, which has a depth of one hundred meters and an area of nine square kilometers"? There's plenty to argue with on these pages, and some readers will find Homer-Dixon's tendency to write in the first person a bit self-indulgent. Yet fans of big-think books like Jared Diamond's Guns, Germs, and Steel, David Landes's The Wealth and Poverty of Nations, and Robert Wright's The Moral Animal will find The Ingenuity Gap riveting. --John J. Miller [via]
› Find signed collectible books: 'Innovation and Entrepreneurship'
The first book to present innovation and entrepreneurship as purposeful and systematic discipline which explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. A superbly practical book that explains what established businesses, public survey institutions, and new yentures have to know, have to learn, and have to do in today's economy and marketplace. [via]
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› Find signed collectible books: 'The Innovator's Dilemma: The Revolutionary National Book That Will Change the Way You Do Business'
In this revolutionary bestseller, Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership -- or worse, disappear completely. And he not only proves what he says, he tells others how to avoid a similar fate. Focusing on "disruptive technology" -- the Honda Super Cub, Intel's 8088 processor, or the hydraulic excavator, for example -- Christensen shows why most companies miss "the next great wave." Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator's Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation. Find out: ?When it is right not to listen to customers. ?When to invest in developing lower-performance products that promise lower margins. ?When to pursue small markets at the expense of seemingly ?larger and more lucrative ones. Sharp, cogent, and provocative, The Innovator's Dilemma is one of the most talked-about books of our time -- and one no savvy manager or entrepreneur should be without. [via]
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› Find signed collectible books: 'The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail'
In The Innovator's Dilemma, author Clayton M Christensen shows what the Honda Supercub, Intel's 8088 processor, and hydraulic excavators have in common. They are all examples of disruptive technologies that helped to redefine the competitive landscape of their respective markets. These products did not come about as the result of successful companies carrying out sound business practices in established markets. Christensen shows how these and other products cut into the low end of the marketplace and eventually evolved to displace high-end competitors and their reigning technologies.
At the heart of The Innovator's Dilemma is how a successful company with established products keeps from being pushed aside by newer, cheaper products that will, over time, get better and become a serious threat. Christensen writes that even the best-managed companies, in spite of their attention to customers and continual investment in new technology, are susceptible to failure no matter what the industry, be it hard drives or consumer retailing. Succinct and clearly written, The Innovator's Dilemma is an important book that belongs on every manager's bookshelf. --Harry C Edwards [via]
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› Find signed collectible books: 'The Innovator's Solution: Creating and Sustaining Successful Growth'
paperback [via]
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› Find signed collectible books: 'Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge'
This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market. [via]
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› Find signed collectible books: 'La economia Long Tail/ The Long Tail: De Los Mercados De Masas Al Triunfo De Lo Minoritario/ Why The Future of Business Is Selling Less of More'
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.
However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.
The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
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› Find signed collectible books: 'A Living Nightmare'
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› Find signed collectible books: 'The Long Tail: Why the Future of Business Is Selling Less of More'
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.
However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.
The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
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› Find signed collectible books: 'The Map of Innovation: Creating Something Out of Nothing'
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› Find signed collectible books: 'Mastering the Dynamics of Innovation'
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› Find signed collectible books: 'Mastering the Dynamics of Innovation: How Companies Can Seize Opportunities in the Face of Technological Change'
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› Find signed collectible books: 'Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures'
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› Find signed collectible books: 'Network Models of the Diffusion of Innovations'
This text presents a key to understanding how ideas, products and opinions "take off" and spread throughout society - referred to as the diffusion of innovation - and provides a means to estimate how fast or slow that spread occurs. The diffusion of innovations occurs among individuals in a social system, and the pattern of communications among these individuals is a social network. The network determines how quickly innovations diffuse and the timing of each individual's adoption. The book thus analyses how social networks structure the diffusion of innovation. Chapter 1 reviews the diffusion of innovation theory, network analysis, and the datasets used as examples. Chapter 2 reviews prior research conducted on threshold and critical mass models. Chapter 3 presents relational network models of diffusion which posit that individuals adopt innovations based on their direct relations with others in their social system, and the next chapter provides structural network models of diffusion which posit that individuals adopt innovations based on their position in the social system, regardless of direct ties to specific others. Threshold and critical mass models of diffusion are presented in chapters 5 and 6. Chapter 7 develops a general threshold model of adoption based on social networks. This book is addressed to researchers, policymakers and students interested in diffusion of innovation or network analysis. It is also meant for those interested in studying the process of social change as represented by a diffusion network paradigm. Finally, individuals interested in developing, evaluating or understanding communication campaigns and media effects can use these concepts to improve their work. [via]
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› Find signed collectible books: 'Open Business Models: How to Thrive in the New Innovation Landscape'
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› Find signed collectible books: 'Open Innovation'
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› Find signed collectible books: 'Open Innovation: The New Imperative for Creating and Profiting from Technology'
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› Find signed collectible books: 'The Pebble and the Avalanche: How Taking Things Apart Creates Revolutions'
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› Find signed collectible books: 'Purple Cow: Transform Your Business by Being Remarkable'
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.
Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place. [via]
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› Find signed collectible books: 'Re-Imagine!: A New Business Model for the New Century'
Fear is ok, risk-taking is good and 'the extraordinary' in business is the future. So says Tom Peters in this inspirational book exploring radical ways of turning accepted business organization and wisdom on its head. It provides a wake-up call for managers and executives everywhere who want to stay ahead of the game and get on the route to innovation for business excellence. [via]
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› Find signed collectible books: 'Reimagine!: Business Excellence in a Disruptive Age'
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› Find signed collectible books: 'The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life'
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› Find signed collectible books: 'The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture'
What does the world want? According to John Battelle, a company that answers that question -- in all its shades of meaning -- can unlock the most intractable riddles of both business and culture. And for the past few years, that's exactly what Google has been doing.
Jumping into the game long after Yahoo, Alta Vista, Excite, Lycos, and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dotcom crash, and pulled off the largest and most talked about initial public offering in the history of Silicon Valley.
But The Search offers much more than the inside story of Google's triumph. It's also a big-picture book about the past, present, and future of search technology, and the enormous impact it is starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.
More than any of its rivals, Google has become the gateway to instant knowledge. Hundreds of millions of people use it to satisfy their wants, needs, fears, and obsessions, creating an enormous artifact that Battelle calls "the Database of Intentions." Somewhere in Google's archives, for instance, you can find the agonized research of a gay man with AIDS, the silent plotting of a would-be bombmaker, and the anxiety of a woman checking out her blind date. Combined with the databases of thousands of other search-driven businesses, large and small, it all adds up to a goldmine of information that powerful organizations (including the government) will want to get their hands on.
No one is better qualified to explain this entire phenomenon than Battelle, who cofounded Wired and founded The Industry Standard. Perhaps more than any other journalist, he has devoted his career to finding the holy grail of technology -- something as transformational as the Macintosh was in the mid- 1980s. And he has finally found it in search.
Battelle draws on more than 350 interviews with major players from Silicon Valley to Seattle to Wall Street, including Google cofounders Larry Page and Sergey Brin and CEO Eric Schmidt, as well as competitors like Louis Monier, who invented AltaVista, and Neil Moncrief, a soft-spoken Georgian whose business Google built, destroyed, and built again.
Battelle lucidly reveals how search technology actually works, explores the amazing power of targeted advertising, and reports on the frenzy of the Google IPO, when the company tried to rewrite the rules of Wall Street and declared "don't be evil" as its corporate motto.
For anyone who wants to understand how Google really succeeded -- and the implications of a world in which every click can be preserved forever -- THE SEARCH is an eye-opening and indispensable read. [via]
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› Find signed collectible books: 'Seeing What's Next: Using the Theories of Innovation to Predict Industry Change'
NA [via]
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› Find signed collectible books: 'Serious Play: How the World's Best Companies Simulate to Innovate'
Recall the old saying about all work and no play making Jack a dull boy? World-class companies today need play--serious play--if they want to make truly innovative products, argues Michael Schrage, an MIT Media Lab fellow and Fortune magazine columnist. In Serious Play he writes, "When talented innovators innovate, you don't listen to the specs they quote. You look at the models they've created." Whether it's a spreadsheet that tests a new financial model or a foam prototype of a calculator, what interests Schrage is not the model itself, but the behavior that play--be it modeling, prototyping, or simulation--inspires.
Schrage examines the approaches to successful prototyping at companies such as AT&T, Boeing, Microsoft, and DaimlerChrysler and describes the kind of culture that's needed for encouraging innovation. In the last chapter, he lays out the 10 rules of serious play, including: Be willing to fail early and often; know when the costs outweigh the benefits; know who wins and who loses from an innovation; build a prototype that engages customers, vendors, and colleagues; create markets around prototypes; and simulate the customer experience. Well-written and inspiring, Serious Play, is a first-rate user's guide for managers, project leaders, and other innovators. --Dan Ring [via]
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› Find signed collectible books: 'The Singularity Is Near: When Humans Transcend Biology'
The great inventor and futurist Ray Kurzweil is one of the best-known and most controversial advocates for the role of machines in the future of humanity. In his latest book, he envisions an eventthe "singularity"in which technological change becomes so rapid and so profound that our bodies and brains will merge with our machines.
The Singularity Is Near portrays what life will be like after this event a human- machine civilization where our experiences shift from real reality to virtual reality and where our intelligence becomes nonbiological and trillions of times more powerful. In practical terms, this means that human aging and pollution will be reversed; world hunger will be solved; our bodies and environment transformed by nanotechnology to overcome the limitations of biology, including death; and virtually any physical product can be created from information alone. The Singularity Is Near also considers the social and philosophical ramifications of these changes, and is certain to be one of the most widely discussed and provocative books of 2005. [via]
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› Find signed collectible books: 'Smart Mobs: The Next Social Revolution'
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› Find signed collectible books: 'Smart Mobs : The Next Social Revolution: Transforming Cultures and Communities in the Age of Instant Access'
From Tokyo to Helsinki, Manhattan to Manila, Howard Rheingold takes us on a journey around the world for a preview of the next techno-cultural shift-a shift he predicts will be as dramatic as the widespread adoption of the PC in the 1980s and the Internet in the 1990s. The coming wave, says Rheingold, is the result of super-efficient mobile communications-cellular phones, personal digital assistants, and wireless-paging and Internet-access devices that will allow us to connect with anyone, anywhere, anytime.From the amusing ("Lovegetty" devices in Japan that light up when a person with the right date-potential characteristics appears in the vicinity) to the extraordinary (the overthrow of a repressive regime in the Philippines by political activists who mobilized by forwarding text messages via cell phones), Rheingold gives examples of the fundamentally new ways in which people are already engaging in group or collective action. He also considers the dark side of this phenomenon, such as the coordination of terrorist cells, threats to privacy, and the ability to incite violent behavior.Applying insights from sociology, artificial intelligence, engineering, and anthropology, Rheingold offers a penetrating perspective on the brave new convergence of pop culture, cutting-edge technology, and social activism. At the same time, he reminds us that, as with other technological revolutions, the real impact of mobile communications will come not from the technology itself but from how people use it, resist it, adapt to it, and ultimately use it to transform themselves, their communities, and their institutions. [via]
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› Find signed collectible books: 'The Social Life of Information'
How many times has your PC crashed today? While Gordon Moore's now famous law projecting the doubling of computer power every 18 months has more than borne itself out, it's too bad that a similar trajectory projecting the reliability and usefulness of all that power didn't come to pass, as well. Advances in information technology are most often measured in the cool numbers of megahertz, throughput, and bandwidth--but, for many us, the experience of these advances may be better measured in hours of frustration.
The gap between the hype of the Information Age and its reality is often wide and deep, and it's into this gap that John Seely Brown and Paul Duguid plunge. Not that these guys are Luddites--far from it. Brown, the chief scientist at Xerox and the director of its Palo Alto Research Center (PARC), and Duguid, a historian and social theorist who also works with PARC, measure how information technology interacts and meshes with the social fabric. They write, "Technology design often takes aim at the surface of life. There it undoubtedly scores lots of worthwhile hits. But such successes can make designers blind to the difficulty of more serious challenges--primarily the resourcefulness that helps embed certain ways of doing things deep in our lives."
The authors cast their gaze on the many trends and ideas proffered by infoenthusiasts over the years, such as software agents, "still a long way from the predicted insertion into the woof and warp of ordinary life"; the electronic cottage that Alvin Toffler wrote about 20 years ago and has yet to be fully realized; and the rise of knowledge management and the challenges it faces trying to manage how people actually work and learn in the workplace. Their aim is not to pass judgment but to help remedy the tunnel vision that prevents technologists from seeing larger the social context that their ideas must ultimately inhabit. The Social Life of Information is a thoughtful and challenging read that belongs on the bookshelf of anyone trying to invent or make sense of the new world of information. --Harry C. Edwards [via]

› Find signed collectible books: 'Talent'
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› Find signed collectible books: 'The Ten Faces of Innovation: Ideo's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization'
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› Find signed collectible books: 'Ten Rules for Strategic Innovators: From Idea to Execution'
Even world-class companies, with powerful and proven business models, eventually discover limits to growth. That's what makes emerging high-growth industries so attractive. With no proven formula for making a profit, these industries represent huge opportunities for the companies that are fast enough and smart enough to capture them first. But building tomorrow's businesses while simultaneously sustaining excellence in today's demands a delicate balance. It is a mandatory quest, but one that is fraught with contradiction and paradox. Until now, there has been little practical guidance. Based on an in-depth, multiyear research study of innovative initiatives at ten large corporations, Vijay Govindarajan and Chris Trimble identify three central challenges: forgetting yesterday's successful processes and practices; borrowing selected resources from the core business; and learning how the new business can succeed.The authors make recommendations regarding staffing, leadership roles, reporting relationships, process design, planning, performance assessment, incentives, cultural norms, and much more. Breakthrough growth opportunities can make or break companies and careers. "Forget, Borrow, Learn" is every leader's guide to execution in unexplored territory. [via]
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› Find signed collectible books: 'Thinkertoys: A Handbook of Business Creativity'
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› Find signed collectible books: 'Thinkertoys: Handbook Creative Thinking'
Rethink the Way You Think
In hindsight, every great idea seems obvious. But how can you be the person who comes up with those ideas?
In this revised and expanded edition of his groundbreaking Thinkertoys, creativity expert Michael Michalko reveals life-changing tools that will help you think like a genius. From the linear to the intuitive, this comprehensive handbook details ingenious creative-thinking techniques for approaching problems in unconventional ways. Through fun and thought-provoking exercises, youll learn how to create original ideas that will improve your personal life and your business life. Michalkos techniques show you how to look at the same information as everyone else and see something different.
With hundreds of hints, tricks, tips, tales, and puzzles, Thinkertoys will open your mind to a world of innovative solutions to everyday and not-so-everyday problems. [via]
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› Find signed collectible books: 'The Tipping Point: How Little Things Can Make a Big Difference'
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› Find signed collectible books: 'Unleashing the Idea Virus: Stop Marketing at People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You'
Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as these recipients become infected and pass it along on to others who might do the same. "The future belongs to marketers who establish a foundation and process where interested people can market to each other", he writes. "Ignite consumer networks and then get out of the way and let them talk."
Godin believes that a solid idea is the best route to success in the new century, but one "that just sits there is worthless". Through the magic of "word of mouse", however, the Internet offers a unique opportunity for interested individuals to transmit ideas quickly and easily to others of like mind. Taking up where his previous book Permission Marketing left off, Godin explains in great detail how ideaviruses have been launched by companies such as Napster, Blue Mountain Arts, GeoCities, and Hotmail. He also describes "sneezers" (influential people who spread them), "hives" (populations most willing to receive them) and "smoothness" (the ease with which sneezers can transmit them throughout a hive). In all, an infectious and highly recommended read. --Howard Rothman [via]
More editions of Unleashing the Idea Virus: Stop Marketing at People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You:
› Find signed collectible books: 'Unleashing the Ideavirus'
Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as these recipients become infected and pass it along on to others who might do the same. "The future belongs to marketers who establish a foundation and process where interested people can market to each other", he writes. "Ignite consumer networks and then get out of the way and let them talk."
Godin believes that a solid idea is the best route to success in the new century, but one "that just sits there is worthless". Through the magic of "word of mouse", however, the Internet offers a unique opportunity for interested individuals to transmit ideas quickly and easily to others of like mind. Taking up where his previous book Permission Marketing left off, Godin explains in great detail how ideaviruses have been launched by companies such as Napster, Blue Mountain Arts, GeoCities, and Hotmail. He also describes "sneezers" (influential people who spread them), "hives" (populations most willing to receive them) and "smoothness" (the ease with which sneezers can transmit them throughout a hive). In all, an infectious and highly recommended read. --Howard Rothman [via]
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› Find signed collectible books: 'The Wealth of Networks: How Social Production Transforms Markets and Freedom'
With the radical changes in information production that the Internet has introduced, we stand at an important moment of transition, says Yochai Benkler in this thought-provoking book. The phenomenon he describes as social production is reshaping markets, while at the same time offering new opportunities to enhance individual freedom, cultural diversity, political discourse, and justice. But these results are by no means inevitable: a systematic campaign to protect the entrenched industrial information economy of the last century threatens the promise of todays emerging networked information environment.
In this comprehensive social theory of the Internet and the networked information economy, Benkler describes how patterns of information, knowledge, and cultural production are changingand shows that the way information and knowledge are made available can either limit or enlarge the ways people can create and express themselves. He describes the range of legal and policy choices that confront us and maintains that there is much to be gainedor lostby the decisions we make today.
[via]More editions of The Wealth of Networks: How Social Production Transforms Markets and Freedom:

› Find signed collectible books: 'Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing and Sustaining Innovation'
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› Find signed collectible books: 'A Whack on the Side of the Head'
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› Find signed collectible books: 'A Whack on the Side of the Head: How to Unlock Your Mind for Innovation'
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› Find signed collectible books: 'A Whack on the Side of the Head: How You Can Be More Creative'
Revised and expanded for the 1990s, here is the bestselling creative-thinkingclassic written by America's foremost creativity consultant. Illustrated. [via]
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› Find signed collectible books: 'A Whole New Mind: Why Right-Brainers Will Rule the Future'
Lawyers. Accountants. Radiologists. Software engineers. That's what our parents encouraged us to become when we grew up. But Mom and Dad were wrong. The future belongs to a very different kind of person with a very different kind of mind. The era of "left brain" dominance, and the Information Age that it engendered, are giving way to a new world in which "right brain" qualities-inventiveness, empathy, meaning-predominate. That's the argument at the center of this provocative and original book, which uses the two sides of our brains as a metaphor for understanding the contours of our times.
In the tradition of Emotional Intelligence and Now, Discover Your Strengths, Daniel H. Pink offers a fresh look at what it takes to excel. A Whole New Mind reveals the six essential aptitudes on which professional success and personal fulfillment now depend, and includes a series of hands-on exercises culled from experts around the world to help readers sharpen the necessary abilities. This book will change not only how we see the world but how we experience it as well.
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› Find signed collectible books: 'Wikinomics: How Mass Collaboration Changes Everything'
In just the last few years, traditional collaborationin a meeting room, a conference call, even a convention centerhas been superseded by collaborations on an astronomical scale.
Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.
A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.
Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
" Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
" Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
" Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.
An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century. [via]
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› Find signed collectible books: 'The Wisdom of Crowds'
In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliantbetter at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world. [via]
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› Find signed collectible books: 'The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations'
No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people. H. L. Mencken
H. L. Mencken was wrong.
In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliantbetter at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
This seemingly counterintuitive notion has endless and major ramifications for how businesses operate, how knowledge is advanced, how economies are (or should be) organized and how we live our daily lives. With seemingly boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, economic behaviorism, artificial intelligence, military history and political theory to show just how this principle operates in the real world.
Despite the sophistication of his arguments, Surowiecki presents them in a wonderfully entertaining manner. The examples he uses are all down-to-earth, surprising, and fun to ponder. Why is the line in which youre standing always the longest? Why is it that you can buy a screw anywhere in the world and it will fit a bolt bought ten-thousand miles away? Why is network television so awful? If you had to meet someone in Paris on a specific day but had no way of contacting them, when and where would you meet? Why are there traffic jams? Whats the best way to win money on a game show? Why, when you walk into a convenience store at 2:00 A.M. to buy a quart of orange juice, is it there waiting for you? What do Hollywood mafia movies have to teach us about why corporations exist?
The Wisdom of Crowds is a brilliant but accessible biography of an idea, one with important lessons for how we live our lives, select our leaders, conduct our business, and think about our world. [via]
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› Find signed collectible books: 'The World Is Flat 3.0: A Brief History of the Twenty-first Century'
The World Is Flat 3.0: A Brief History of the Twenty-first Century [Paperback] [via]
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› Find signed collectible books: 'The World Is Flat: A Brief History of the Twenty-First Century'
When scholars write the history of the world twenty years from now, and they come to the chapter "Y2K to March 2004," what will they say was the most crucial development? The attacks on the World Trade Center on 9/11 and the Iraq war? Or the convergence of technology and events that allowed India, China, and so many other countries to become part of the global supply chain for services and manufacturing, creating an explosion of wealth in the middle classes of the world's two biggest nations, giving them a huge new stake in the success of globalization? And with this "flattening" of the globe, which requires us to run faster in order to stay in place, has the world gotten too small and too fast for human beings and their political systems to adjust in a stable manner?In this brilliant new book, the award-winning New York Times columnist Thomas Friedman demystifies the brave new world for readers, allowing them to make sense of the often bewildering global scene unfolding before their eyes. With his inimitable ability to translate complex foreign policy and economic issues, Friedman explains how the flattening of the world happened at the dawn of the twenty-first century; what it means to countries, companies, communities, and individuals; and how governments and societies can, and must, adapt. The World Is Flat is the timely and essential update on globalization, its successes and discontents, powerfully illuminated by one of our most respected journalists. [via]
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› Find signed collectible books: 'La economia Long Tail/ The Long Tail: De Los Mercados De Masas Al Triunfo De Lo Minoritario/ Why The Future of Business Is Selling Less of More'
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› Find signed collectible books: 'La Quinta Disciplina/ The Fith Discipline'
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› Find signed collectible books: 'La Tierra Es Plana / The World Is Flat: Breve Historia del Mundo Globalizado del Siglo XXI / A Brief History of the Twenty-first Century'
Edicion en español [via]
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