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books tagged “business” (Business)
books tagged “business”
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20/20 Hindsight : From Starting up to Successful Entrepreneur, by Those Who've Been Thereby Rachelle Thackray, Warwick Business School StaffISBN 0753505479 (0-7535-0547-9)
Softcover, Virgin Books Limited
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The 21st Century Managerby Dianne KampISBN 074942950X (0-7494-2950-X)
Softcover, Kogan Page, Limited
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The 8th Habit Personal Workbookby Stephen R. CoveyISBN 0743293193 (0-7432-9319-3)
Softcover, Simon & Schuster
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› Find signed collectible books: 'The 8th Habit Personal Workbook'Book summary:From Stephen R. Covey, bestselling author of The 8th Habit: From Effectiveness to Greatness, comes the accompanying personal workbook that will help you further realize the power of this new habit. The world has changed dramatically since Covey's classic The 7 Habits of Highly Effective People was published. The challenges we all face in our relationships, families, professional lives and communities are of an entirely new order of magnitude. In order to thrive in what Covey calls the new Knowledge Worker Age, we need to build on and move beyond effectiveness -- to greatness. Accessing the higher reaches of human genius and motivation in today's reality requires a whole new habit.
The questionnaires, tests, self-assessments, and other exercises in this workbook provide a hands-on approach to developing the mind-set, skill-set and tool-set for achieving greatness in the Knowledge Worker Age. The 8th Habit will transform the way you think about yourself and your purpose in life, about your organization and about humankind.
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All Your Worth: The Ultimate Lifetime Money Planby Elizabeth Warren, Amelia Warren TyagiISBN 0743269888 (0-7432-6988-8)
Softcover, Simon & Schuster
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› Find signed collectible books: 'All Your Worth: The Ultimate Lifetime Money Plan'Book summary:You work hard -- really hard -- but it seems like there's never enough. Never enough to cover all the bills. Never enough to relax and have some fun. Never enough to save some real money. What has gone wrong? What is the secret that you haven't figured out?
In "All Your Worth," Elizabeth Warren and Amelia Warren Tyagi -- mother/daughter authors of the acclaimed "The Two-Income Trap" -- tell you the truth about money. They lay out the new rules of money -- the ones nobody talks about. They show you how to get out of debt, cover your bills, and start getting ahead -- without needing to carry a calculator everywhere you go. All Your Worth will help you get control over your money once and for all so that you can finally start building toward the life you've always wanted.
"All Your Worth" isn't based on lucky guesses or gut reasoning; it is the result of more than twenty years of intensive research. As a result, the authors don't offer you a few quick fixes destined to fall apart, and they don't waste time trying to solve problems you don't have. Instead, the authors lay out a breakthrough approach for getting control over your money. And they use this approach to help you conquer your financial problems, step by step. They help you create a plan that isn't just for a week or for a month; this is a plan that lets you master your money for the rest of your life.
The secret? It's simple, really: "Get your money in balance." Warren and Tyagi show you how to divide and conquer. You will learn to balance your money into three essential parts: the Must-Haves (the bills you have to pay month after month), the Wants (some fun money for right now), and your Savings (so you can build abetter tomorrow). No complicated budgets, and no keeping track of every penny you spend. Once you have the basics, it gets easy. You can put your money worries behind you and get on with what really matters -- living your life.
Whatever your struggles with money, Warren and Tyagi can help you get your finances on the right track. They will show you things about yourself that you have never quite seen. Are you an emotional spender? Is debt robbing your future? Do you spend too "little" on fun? Are you and your partner trapped in the Money Blame Game? After you read this book, you will never look at your money -- or yourself -- in quite the same way again.
Whether you are knee-deep in past-due notices or you just don't think you're saving enough, money worries can chew away at your life. Warren and Tyagi are here to tell you that you can stop the worry. You can change it all. You can have "enough" -- enough to cover the necessities, enough to put some real money in the bank and start bringing your dreams into reach. You can even have enough money to have "fun." (In fact, they insist that you have enough for fun!) Best of all, with "All Your Worth," you can have peace of mind for the rest of your life.
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An American Lifeby Ronald ReaganISBN 0743400259 (0-7434-0025-9)
Softcover, Simon & Schuster
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› Find signed collectible books: 'An American Life'Book summary:In this remarkable autobiography, Ronald Reagan presents a definitive personal account of his historic presidency. With uncompromising candor, modesty, and wit, he tells the story of his life -- public and private -- and reveals the events that shaped his reluctant candidacy and the decision-making process that led to his first nomination; the unseen dangers of Gorbachev's first visit to America; startling facts about top-secret meetings involving heads of state; his frustrations with Congress; and his relationships with the members of his Cabinet.
Here are the behind-the-scenes details of the great themes and dramatic crises marking Reagan's eight years in office, from Lebanon to Grenada, from the struggle to achieve arms control to tax reform, and his unprecedented personal diplomacy with major foreign leaders. His narrative is full of new insights and often surprising revelations regarding his innermost feelings about life in the White House, the assassination attempt, his family -- and the enduring love between him and his wife Nancy.
"An American Life" is an inspiring American success story, a brilliant self-portrait, and a compelling and significant work of history. [via]
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Applebee's America : How Successful Political, Business, and Religious Leaders Connect with the New American Communityby Ron Fournier, Douglas B. Sosnik, Matthew J. DowdISBN 0743287185 (0-7432-8718-5)
Hardcover, Simon & Schuster
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The Armchair Millionaireby Douglas Gerlach, Lewis SchiffISBN 0743411927 (0-7434-1192-7)
Softcover, Atria Books
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› Find signed collectible books: 'The Armchair Millionaire'Book summary:Invest my money? Forget it. Who knows which way the stock market is headed? And I just plain don't know how to do it. I'll stick my paycheck in the bank, keep my credit card debt as low as I can, and worry about my financial future when I have some extra money. Besides, there's always Social Security, right?
WRONG, according to the authors of The Armchair Millionaire (and the geniuses behind the Armchair Millionaire Web site), whose philosophy is simple: if your money isn't working for you, then you'll be working a lot longer than you want to. In plain English, Lewis Schiff and Douglas Gerlach, along with real-life cyber-Armchair Millionaires, show you how to save without budgeting the fun out of life, and invest wisely without losing sleep over your portfolio. "Five Steps to Financial Freedom" will make it easy for you to build an investment portfolio and help you to:
- PAY LOWER TAXES: Why and how to give to your IRA or 401(k) until it hurts.
- PAY YOURSELF FIRST: The secret to building a nest egg is to treat your savings like you treat any bill -- put your financial future at the top of the list of regular monthly payments.
- GET THE MOST FOR YOUR MONEY: "Dollar-cost averaging" has been the most successful investment timing method ever used by the pros. Find out how to make it work for you.
- BUILD YOUR PLAN: Forecast when you'll reach your million-dollar goal with a personalized financial action plan.
- DISCOVER THE TRUTH BEHIND WHY YOU MUST START INVESTING FOR YOUR FUTURE TODAY: Find out why compounded interest is often called the key to successful wealth-building.
Packed with practical advice, personalized tools such as user-friendly worksheets, and actual stories of ordinary people who have built extraordinary portfolios using these methods, The Armchair Millionaire will show you how to get on the road to financial independence at last. [via]
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- PAY LOWER TAXES: Why and how to give to your IRA or 401(k) until it hurts.
The Armchair Millionaireby Kate Hanley, Douglas Gerlach, Lewis SchiffISBN 0743411919 (0-7434-1191-9)
Hardcover, Pocket Books
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The Best Democracy Money Can Buy: An Investigative Reporter Exposes the Truth About Globalization, Corporate Cons, and High Finance Fraudstersby Greg PalastISBN 0745318460 (0-7453-1846-0)
Hardcover, Univ of Michigan Pr
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› Find signed collectible books: 'The Best Democracy Money Can Buy: An Investigative Reporter Exposes the Truth About Globalization, Corporate Cons, and High Finance Fraudsters'Book summary:Greg Palast digs deep to unearth the ugly facts that few reporters working anywhere in the world today have the courage or ability to cover. From East Timor to Waco, Karachi to Santiago, he has exposed some of the most egregious cases of political corruption, corporate fraud, and financial manipulation, globally. His uncanny investigative skills as well as his acerbic wit and no-holds-barred style have made him an anathema among magnates on four continents and a living legend among his colleagues and his devoted readership, worldwide. This exciting new collection brings together some of Palast's most powerful and influential writing of the past decade. His columns in the Observer have a cult following and he made headline news when he went undercover for the Observer to break open the 'Lobbygate' scandal of corruption inside the Blair Cabinet. Included here are his reports on that story, which earned him the distinction of being the first journalist ever to be personally attacked on the floor of Parliament by a prime minister; his celebrated Washington Post exposé on Jeb Bush and Katherine Harris's stealing of the presidential election in Florida, which made him "a legend and a hero on the Internet" (Alan Colmes / Fox Radio) when it ran in Salon.com; and recent stories on George W. Bush's pay-offs to corporate cronies, and the business-created 'energy crisis.' Also included in this volume are new and previously unpublished material, television transcripts, photographs, and letters.[via]More editions of The Best Democracy Money Can Buy: An Investigative Reporter Exposes the Truth About Globalization, Corporate Cons, and High Finance Fraudsters:
Beyond Branding: How the New Values of Transparency And Integrity Are Changing the World of Brandsby Nicholas IndISBN 0749443995 (0-7494-4399-5)
Softcover, Kogan Page Ltd
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Beyond the Teamby R. Meredith BelbinISBN 0750646411 (0-7506-4641-1)
Hardcover, Butterworth-Heinemann
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Blocking the Courthouse Door: How the Republican Party And Its Corporate Allies Are Taking Away Your Right to Sueby Stephanie MencimerISBN 0743277007 (0-7432-7700-7)
Hardcover, Simon & Schuster
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Brand Building on the Internetby Martin Lindstrom, Tim Frank AndersenISBN 0749433132 (0-7494-3313-2)
Softcover, Butterworth-Heinemann
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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Timeby Matt HaigISBN 0749444339 (0-7494-4433-9)
Softcover, Kogan Page Ltd
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› Find signed collectible books: 'Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time'Book summary:"This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing[via]More editions of Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time:
Brand Royalty: How The Worlds Top 100 Brands Thrive & Surviveby Matt HaigISBN 0749442573 (0-7494-4257-3)
Hardcover, Kogan Page Ltd
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Business Finance: A Pictorial Guide for Managersby Peter Morris, Paul BurnsISBN 075061899X (0-7506-1899-X)
Softcover, Butterworth-Heinemann
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A Business Guide To Information Security: How to Protect Your Company's It Assets, Reduce Risks And Understand the Lawby Alan CalderISBN 0749443952 (0-7494-4395-2)
Softcover, Kogan Page Ltd
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Business Plans: 25 Ways to Get Yours Taken Seriouslyby Brian FinchISBN 0749408707 (0-7494-0870-7)
Hardcover, Kogan Page
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Cause Related Marketing: Who Cares Winsby Sue AdkinsISBN 0750644818 (0-7506-4481-8)
Softcover, Butterworth-Heinemann
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› Find signed collectible books: 'Cause Related Marketing: Who Cares Wins'Book summary:Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation and standing for something beyond the functional benefits of a product or service is all, brands are constantly competing for customer loyalty and consumer attention. 'Cause Related Marketing' is one of the most exciting areas in marketing today which benefits both business and society.
'Cause Related Marketing':
* positions Cause Related Marketing in the context of marketing, corporate social responsibility and corporate community investment.
* explores who cares and why, providing research analysis into corporate and consumer attitudes both in the UK and internationally.
* uses The Business in the Community Cause Related Marketing Guidelines, written by Sue Adkins and introduced by HRH The Prince of Wales, providing an in depth exploration of the key principles and processes that go towards creating excellence in Cause Related Marketing.
* includes vignettes and in depth case studies to provide illustrations of Cause Related Marketing through a spectrum of examples both national and international.
Sue Adkins, Director of the Business in the Community's Cause Related Marketing Campaign is acknowledged as an international expert. She is recognised as having put Cause Related Marketing on the map in the UK and leading the drive to establish Cause Related Marketing as an increasingly legitimate part of the marketing mix in the UK. [via]More editions of Cause Related Marketing: Who Cares Wins:
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China at the Crossroadsby Peter NolanISBN 0745632394 (0-7456-3239-4)
Softcover, Blackwell Pub
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› Find signed collectible books: 'China at the Crossroads'Book summary:This concise and timely book, written by one of the world's leading authorities on China, argues that the country is at a crossroads in its development and explores the challenges that lie ahead.
- A concise and timely book about China and its future, which argues that the country it at a crossroads in its development.
- Written by one of the worlds leading authorities on China.
- Explores the challenges facing China's leadership in the 21st Century, including poverty and inequality, the global business revolution, the environment, the capability and role of the state, international relations, the communist party, and the economy.
- Puts forward a concrete view about the course China should follow in the coming decades.
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- A concise and timely book about China and its future, which argues that the country it at a crossroads in its development.
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Clock This: My Life As Inventorby Trevor BaylisISBN 0747277567 (0-7472-7756-7)
Softcover, Trafalgar Square
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› Find signed collectible books: 'Clock This: My Life As Inventor'Book summary:This is the story of a man who invented the clockwork radio - an invention which went on to revolutionize the lives of millions. The book charts the life of the eccentric, ingenious and original Trevor Baylis, who spent time as a swimming pool salesman and stuntman before becoming an inventor. [via]
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Come to Dustby Emma LathenISBN 0745189407 (0-7451-8940-7)
Hardcover, Chivers North Amer
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The Coming Shape of Organizationby Meredith BelbinISBN 0750639504 (0-7506-3950-4)
Softcover, Butterworth-Heinemann
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolutionby Justin Kirby, Paul MarsdenISBN 075066634X (0-7506-6634-X)
Softcover, Butterworth-Heinemann
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› Find signed collectible books: 'Connected Marketing: The Viral, Buzz and Word of Mouth Revolution'Book summary:Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers.
Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling Anatomy of Buzz) Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are Stéphane Allard (Spheeris), Schuyler Brown (Buzz@Euro RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd Röthlingshöfer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people).
Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand. [via]More editions of Connected Marketing: The Viral, Buzz and Word of Mouth Revolution:
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The Constant Gardenerby John Le CarreISBN 0743287207 (0-7432-8720-7)
Softcover, Simon & Schuster
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› Find signed collectible books: 'The Constant Gardener'Book summary:There were those who feared that the end of the Cold War would deal a fatal blow to the creativity of many first-rate thriller writers who specialised in this territory. In the case of John le Carré, this would have meant the loss of not only Britain's finest thriller writer, but a serious novelist of quite as much literary gravitas as any of his mainstream contemporaries. Certainly, The Spy Who Came In From The Cold remains as utterly compelling today as when it was written, whereas such post-cold war le Carré themes as financial double-dealing seemed to inspire him less than the world of shifting identity he had dealt in so skilfully. But with The Constant Gardener, we have the author once again firing on all cylinders. The characterisation is as elegant and expressive as ever, the prose as limpid and forceful. But, most of all, le Carré has found a theme quite as pregnant as any he has handled in the past: the malign, deceptively ameliorative world of global pharmaceuticals. In the new novel, the customary themes of betrayal and danger are explored in a narrative that exerts a total grip throughout its considerable length. His protagonist, Justin Quayle, is an unreflective British diplomat whose job in the British High Commission in Nairobi suggests one of Graham Greene's dispossessed protagonists trying to survive in the sultry corruption of foreign climates. President Arap Moi's Kenya is a country in the grip of AIDS, while political machinations maintain a deadly status quo. When Quayle's wife (who has taken more interest in what is happening around her than her husband) is killed, his investigation of her murder leads him into a murky web of exploitation involving Kenyan greed and a major pharmaceutical company eager to promote its "wonder cure" for tuberculosis. As Quayle looks deeper into the company which his wife had been investigating, all he has carefully built around him begins to crumble. The steady accumulation of tension and rigorous delineation of character is emblematic of le Carré at his finest, and it is a tremendous pleasure to find the author so resolutely back on form, fired with a real sense of anger at the duplicity of the modern world:
"Specious, unadulterated, pompous Foreign Office bullshit, if you want its full name... trade isn't making the poor rich. Profits don't buy reforms. They buy corrupt government officials and Swiss bank accounts".
--Barry Forshaw (This Review refers to the hardback edition of this title) [via] -
Creativity in Public Relationsby Andy GreenISBN 0749435887 (0-7494-3588-7)
Softcover, Kogan Page Ltd
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› Find signed collectible books: 'Creativity in Public Relations'Book summary:What is it that adds sparkle and life to a well-planned and implemented public relations campaign? It is the 'ah' factor: the brilliantly simple, but inspired creative idea. Creativity isn't just a gift some possess and others don't -- it is a process that can be understood and put into practice.[via]More editions of Creativity in Public Relations:
David Copperfieldby Charles DickensISBN 0749307625 (0-7493-0762-5)
Softcover, Heinemann
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Developing Knowledge-Based Client Relationships: The Future of Professional Servicesby Ross DawsonISBN 0750671858 (0-7506-7185-8)
Softcover, Butterworth-Heinemann
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› Find signed collectible books: 'Developing Knowledge-Based Client Relationships: The Future of Professional Services'Book summary:The publication of this book heralds a new field of management, thought and practice. The advocates of the 'knowledge economy' have to date focused almost exclusively on how managers can increase the internal productivity of their knowledge assets and intellectual capital. The important next step is understanding that a large and rapidly increasing proportion of the value of business transactions is in knowledge itself. Once this is recognized, managers must devote their attention to how to maximize the value of that knowledge to customers, and tie that directly to developing enduring and profitable relationships.
Developing Knowledge-Based Client Relationships guides the reader to understanding the increasing importance of information and knowledge in business transactions and client relationships. It then goes on to present in an extremely practical fashion what knowledge organizations can do to enhance the value of the knowledge they deliver to clients and use that to develop profitable relationships. This is done by presenting underlying theoretical framework, a variety of tools for structuring relationships and presenting knowledge to clients, and numerous case studies and examples of firms which have implemented these concepts successfully.
Fills a gap in present knowledge literature in the customer knowledge area
Practical tools and effective case studies with world-recognized companies
Shows how knowledge organizations of all kinds can increase their competitive edge by adding value to their clients [via]More editions of Developing Knowledge-Based Client Relationships: The Future of Professional Services:
Donald Trump : Master Apprenticeby Gwenda BlairISBN 0743275101 (0-7432-7510-1)
Hardcover, Simon & Schuster
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Drucker on Asia: A Dialogue Between Peter Drucker and Isao Nakauchiby Peter F. Drucker, Isao NakauchiISBN 0750631325 (0-7506-3132-5)
Hardcover, Butterworth-Heinemann
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E-Writing: 21st Century Tools for Effective Communicationby Dianna BooherISBN 0743412583 (0-7434-1258-3)
Softcover, Pocket Books
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› Find signed collectible books: 'E-Writing: 21st Century Tools for Effective Communication'Book summary:Are you guilty of e-mail "trigger finger"? Do you constantly "cc" people you never even see? What are today's rules for conducting business over the Internet? Now, The Elements of Style meets "the Miss Manners of memos" in the ultimate writing guide for the digital age.
In an era when written communication in the workplace is more crucial than ever, at a time when many professionals all but completely eschew face-to-face dealings, E-writing is poised to become the new bible of business writing. Accessible and inviting, this Web-savvy "how-to" book promises to transform anxious e-mail hacks and mediocre memo writers into eloquent electronic scribes in no time at all.
Inside, you will learn how to:
- combat counterproductive e-mail habits
- write authoritatively and persuasively, with a clear message that generates quick action
- handle e-mail and letter correspondence efficiently and effectively
- select an appropriate style for the audience you're addressing
- heighten your professional image, self-confidence, and career prospects.
Practicing what she preaches, award-winning communicator and bestselling author Dianna Booher writes in a refreshingly straightforward style and has organized E-writing to make on-the-spot referencing a snap. Keep it handy; refer to it often -- and your online mailbox will never be the same again. [via]
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- combat counterproductive e-mail habits
Emc at Component & Pcb Levelby Martin O'HaraISBN 0750633557 (0-7506-3355-7)
Hardcover, Newnes
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The End of Organized Capitalismby Scott Lash, John UrryISBN 0745600697 (0-7456-0069-7)
Softcover, Polity Press
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› Find signed collectible books: 'The End of Organized Capitalism'Book summary:This work argues that - despite Marx's and Weber's insistence that capitalist societies become increasingly more ordered - we now live in an era of "disorganized capitalism". The book is devoted to a systematic examination of disorganized capitalism in five Western nations (Britain, the USA, France, West Germany and Sweden). Through the analysis of space, class and culture, the authors portray the restructuring of capitalist social relations that has resulted from this disorganization. They adduce evidence for the claims that in each of the nations there is a movement towards a deconcentration of capital within nation-states; towards the increased separation of banks, industry and the state; and towards the re-distribution of productive relations and class-relevant residential patterns. The authors also show that national disparities in contemporary, disorganized capitalism can be understood through close examination of the extent to which, and mode in which, capitalism became organized in each of the five countries under consideration. This book should interest to undergraduates and professionals in sociology, human geography, economics and economic history. [via]
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Fifth Generation Management: Co-Creating Through Virtual Enterprising, Dynamic Teaming, and Knowledge Networkingby Charles M. SavageISBN 0750697016 (0-7506-9701-6)
Softcover, Butterworth-Heinemann
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Global Account Management: A Complete Action Kit of Tools And Techniques for Managing Big Customers in a Shrinking Worldby Peter ChevertonISBN 0749445386 (0-7494-4538-6)
Hardcover, Kogan Page Ltd
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Global Airlines: Competition in a Transnational Industryby Pat Hanlon, J. P. HanlonISBN 0750619279 (0-7506-1927-9)
Softcover, Butterworth-Heinemann
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Global Finance at Risk: The Case for International Regulationby John Eatwell, Lance TaylorISBN 0745625118 (0-7456-2511-8)
Softcover, Blackwell Pub
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Go-To-Market Strategy: Advance Techniques and Tools for Selling More Products, to More Customers, More Profitablyby Lawrence FriedmanISBN 0750674601 (0-7506-7460-1)
Hardcover, Butterworth-Heinemann
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› Find signed collectible books: 'Go-To-Market Strategy: Advance Techniques and Tools for Selling More Products, to More Customers, More Profitably'Book summary:In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market!
Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably.
In this book you'll find all of the techniques and tools you need to answer today's crucial go-to-market questions:
· Which markets offer the best opportunities for profitable growth?
· What do my target customers need? How can I do a lot more business with them?
· What mix of channels and partners will help me reach and sell to the most customers at the lowest possible cost?
· Do I have the right product or solution? How can I create broader customer interest in my offerings?
· Do I have a winning value proposition? What would make the 'message' more compelling - and drive more purchasing activity?
'Go To Market Strategy' is not about incremental change. As Friedman points out, it is for executives seeking nothing less than double-digit revenue growth and the slashing of at least 10-15 percent of selling costs - absolutely realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world's top go-to-market leaders, so you too can achieve those kinds of results, and gain a real go-to-market competitive advantage in your markets. [via]More editions of Go-To-Market Strategy: Advance Techniques and Tools for Selling More Products, to More Customers, More Profitably:
Gridlockby Ben EltonISBN 0751510114 (0-7515-1011-4)
Softcover, Warner Futura
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Guanxi the Art of Relationships: Microsoft, China, And Bill Gates's Plan to Win the Road Aheadby Robert Buderi, Gregory T. HuangISBN 0743297407 (0-7432-9740-7)
Hardcover, Simon & Schuster
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Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Moneyby Robert J. KadenISBN 0749445742 (0-7494-4574-2)
Hardcover, Kogan Page Ltd
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Hard-Core Managementby Jo OwenISBN 0749439246 (0-7494-3924-6)
Softcover, Kogan Page Ltd
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How to Be a Better Project Managerby Trevor L. YoungISBN 0749421827 (0-7494-2182-7)
Softcover, Butterworth-Heinemann
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› Find signed collectible books: 'How to Be a Better Project Manager'Book summary:Lively and "easy to read", the books in this dynamic new series are clear, concise action-oriented and up-to-date summaries of a particular management skill. Providing practical advice that any employee can apply immediately in their day-to-day work, each book in the series includes:[via]
-- practical tips for improving personal skills
-- checklist and diagrams
-- short case studies.Project-based work is rapidly becoming the mainstay of many organizations but all too easily projects can go off the rails. Illustrated throughout with checklists, diagrams and templates for running effective projects, this step-by-step guide provides a dear plan to help:
-- keep control of costs
-- ensure that project timetables are set and adhered to, and
-- make use of computer systems in tracking projects.Complete with a detailed glossary.
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How to Sell Anything to Anybodyby Joe Girard, Stanley H. BrownISBN 0743273966 (0-7432-7396-6)
Softcover, Simon & Schuster
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If You're So Brilliant How Come You Can't Understand Your Accountant? : The Essential Guide to Financial Managementby Bob CinnamonISBN 0749437251 (0-7494-3725-1)
Softcover, Kogan Page, Limited
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If You're So Brilliant...How Come Your Marketing Plans Aren's Working?: The Essential Guide to Marketing Planningby Malcolm McDonald, Peter ChevertonISBN 074943726X (0-7494-3726-X)
Softcover, Kogan Page Ltd
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The Intelligence Advantage: Organizing for Complexityby Michael D. McMasterISBN 075069792X (0-7506-9792-X)
Softcover, Butterworth-Heinemann
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› Find signed collectible books: 'The Intelligence Advantage: Organizing for Complexity'Book summary:The Intelligence Advantage makes available a new understanding of the way
that human beings create organizations. Ideas recently made available through advances in philosophy, science, technology and communication are investigated. These advances foster insight into ways of organizing productive activity that is consistent with the nature of human beings and society.
Complexity is becoming a common word in business literature. Mike McMaster blends complexity with post-modern thought and the work of the interdisciplinary group called the Santa Fe Institute to provide useful, understandable metaphors and analogies, as well as practical design principles and effective management and work practices.
Provides a sense of clarity about what organizations are, how they operate and the kind of thinking that is called for to sustain their survival.
Explores the many possibilities of organizations.
Written in a lively, down-to-earth style. [via]More editions of The Intelligence Advantage: Organizing for Complexity:
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Intelligent It Outsourcing: Eight Building Blocks to Successby Leslie WillcocksISBN 0750656514 (0-7506-5651-4)
Softcover, Butterworth-Heinemann
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› Find signed collectible books: 'Intelligent It Outsourcing: Eight Building Blocks to Success'Book summary:Intelligent IT Outsourcing enables practitioners to focus in on the essential issues that need to be addressed so that the fundamental structure of their sourcing strategy and its implementation is sound. The authors provide insight into the challenges likely to be faced and give detailed advice on how to pre-empt and manage these.
IT and outsourcing continue to be problematic, not least because fundamental learning about this subject fails to be applied systematically, and because IT is inherently difficult to manage. The economics are not obvious and emerging technologies have to be addressed, therefore IT goes to the heart of many enterprises and interfaces with multiple business units and processes, and there are continuous skills shortages.
Unfortunately complexities are not removed in outsourced situations where additional problems come into play, for example the supplier's capabilities, whether the IT is right for an outsourcing solution, and whether the contract is robust but flexible enough to allow for outsourcing to take place. Objectives need to be realistic, and factors such as whether the internal management is mature and capable enough in this field, and the impact of prohibitive switching costs on behaviour once an outsourcing deal has been signed all have to be taken into account.
The authors have built up over two decades of research, advisory and practitioner experience that enables them to distil the fundamental challenges in IT and outsourcing and demonstrate how these can be addressed.
* Focuses on the fundamentals of what should be done and what should be avoided, based on actual experience applied in major IT outsourcing deals
* Research findings and case examples included throughout to support recommended practices
* Written by highly experienced, internationally acknowledged experts in the field [via]More editions of Intelligent It Outsourcing: Eight Building Blocks to Success:
Introduction to Microeconomicsby Saul Estrin, David E.W. LaidlerISBN 0745014666 (0-7450-1466-6)
Hardcover, Harvester Wheatsheaf
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Just Business: Business Ethics in Actionby Elaine SternbergISBN 0751512656 (0-7515-1265-6)
Softcover, Trafalgar Square
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Kaplan GMAT 800, 2006-2007by Kaplan Interactive StaffISBN 074327931X (0-7432-7931-X)
Hardcover, Kaplan Books
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Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Statusby Peter ChevertonISBN 074943595X (0-7494-3595-X)
Softcover, Stylus Pub Llc
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The Knowledge Evolution: Expanding Organizational Intelligenceby Verna AlleeISBN 075069842X (0-7506-9842-X)
Softcover, Butterworth-Heinemann
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Knowledge in Organizationsby Laurence PrusakISBN 0750697180 (0-7506-9718-0)
Softcover, Butterworth-Heinemann
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› Find signed collectible books: 'Knowledge in Organizations'Book summary:The second in the readers' series, Resources for the Knowledge-Based Economy, Knowledge In Organisations gives an overview of how knowledge is valued and used in organisations. It gives readers excellent grounding in how best to understand the highest valued asset they have in their organisations.
Describes the importance of knowledge to today's organizations.
Offers insight into how knowledge can be obtained and cultivated.
Provides a variety of persepctives, including sociology, economics, and management science. [via]More editions of Knowledge in Organizations:
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Knowledge Management and Organizational Designby Paul S. MyersISBN 0750697490 (0-7506-9749-0)
Softcover, Butterworth-Heinemann
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› Find signed collectible books: 'Knowledge Management and Organizational Design'Book summary:The first in the readers' series called Resources for the Knowledge-Based Economy, Knowledge Management and Organizational Design is a unique compilation of articles and book excerpts that describe how the management of an organization shapes the levels of knowledge transfer, innovation and learning.
The collection draws on fifty years of management thinking and presents key issues facing knowledge-intensive organizations. The selections are concise, clearly written and present a rich framework of examples drawn from real management experience. Arranged thematically, the chapters discuss decision-making, organization structure, innovation, strategic alliances, managing knowledge workers and power relations. Represented in this volume are the ideas of influential academics including the late economist Frederick Hayek and French sociologist Michael Crozier, as well as world-renowned management thinkers such as Harvard Business School Professor Rosabeth Moss Kanter and Charles Handy.
[via]More editions of Knowledge Management and Organizational Design:
Knowledge Management Toolsby Rudy L. RugglesISBN 0750698497 (0-7506-9849-7)
Softcover, Butterworth-Heinemann
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Knowledge, Groupware and the Internetby David E. SmithISBN 0750671114 (0-7506-7111-4)
Softcover, Butterworth-Heinemann
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Lead Or Get Off The Pot!: The Seven Secrets Of A Self-made Leaderby Stephen R. Covey, Bill LyonISBN 0743266498 (0-7432-6649-8)
Softcover, Simon & Schuster
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Leading Consciously: A Pilgrimage Toward Self-Masteryby Debashis ChatterjeeISBN 0750698640 (0-7506-9864-0)
Softcover, Butterworth-Heinemann
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Living the Brand: How to Transform Every Member of Your Organization into a Brand Championby Nicholas IndISBN 0749441291 (0-7494-4129-1)
Hardcover, Kogan Page Ltd
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› Find signed collectible books: 'Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion'Book summary:A company s workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers and determine the corporate brand. "Living the Brand" demonstrates how a participatory approach can enhance employee commitment, improve service standards and focus effort to deliver business goals. This can be achieved by building meaning, purpose and values into the organization to foster a culture of enthusiastic employee participation. This practical and inspirational book is about how organizations can empower and enthuse their employees to create brand champions . The themes of "Living the Brand" are: * Employees flourish in organizations where they identify with the brand; * Organizations flourish when the brand has relevance and creates meaning; * Purpose and values are not created" they exist; the issue is how well they are articulated and embedded; * Brand clarity creates freedom; * Brands come to life when the boundaries between the internal and external blur; * Stories and myths are important for sustaining brands; * Living the brand requires imagination. With the use of original international case studies, Nicholas Ind discusses the insights and problems of articulating and then delivering brands through people. The book examines the nature of branding and why people have become such important definers of the brand. The conclusion being that both organizations and people need values -- it is essential to their well-being and sense of worth.[via]More editions of Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion:
Lord of the Dance: The Story of Gerry Robinsonby William KayISBN 0752810480 (0-7528-1048-0)
Hardcover, Orion Business Books
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Management Teams: Why They Succeed or Failby R. Meredith Belbin, Antony JayISBN 0750659106 (0-7506-5910-6)
Softcover, Butterworth-Heinemann
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› Find signed collectible books: 'Management Teams: Why They Succeed or Fail'Book summary:An understanding of the importance of team-building will always be a major factor in the successful growth and development of businesses. Management Teams is one of the most widely-read, imaginative and influential books in this vital area of management research.
Over the past decade, the team roles which Dr Belbin identifies in the book have become part of everyday language in organizations all over the world.
All kinds of teams and team behaviours are covered, including: The Apollo syndrome, Creativity, Leading teams, Improving unsuccessful teams, Winning teams, Team size and physical environment, Designing a team, Teams in public affairs.
At the end of the book is a self-perception inventory so that readers can match their own personalities to particular team roles.
Management Teams is required reading for managers concerned with achieving results by getting the best from their key personnel.
One of the most widely read, imaginative and influential books on this vital area of management research
Includes a self-perception inventory so you can match your personality to particular team roles [via]More editions of Management Teams: Why They Succeed or Fail:
- Management Teams: Why They Succeed or Fail: ISBN 0750626763 (0-7506-2676-3)
Softcover, Butterworth-Heinemann - Management Teams: Why They Succeed or Fail: ISBN 0750602538 (0-7506-0253-8)
Hardcover, Butterworth-Heinemann - Management Teams: Why They Succeed or Fail: ISBN 0750659106 (0-7506-5910-6)
Softcover, Butterworth-Heinemann
- Management Teams: Why They Succeed or Fail: ISBN 0750626763 (0-7506-2676-3)
Managing Pressure for Peak Perform: The Positive Approach to Stressby Stephen WilliamsISBN 0749412399 (0-7494-1239-9)
Softcover, Butterworth-Heinemann
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Managing Without Power: Gender Relationships in the Story of Human Evolutionby R. Meredith BelbinISBN 075065192X (0-7506-5192-X)
Hardcover, Butterworth-Heinemann
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Marketing Plans That Work: Targeting Growth and Profitabilityby Warren J. Keegan, Malcolm H. B. McDonaldISBN 0750673079 (0-7506-7307-9)
Softcover, Butterworth-Heinemann
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› Find signed collectible books: 'Marketing Plans That Work: Targeting Growth and Profitability'Book summary:Marketing Plans That Work is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary theoretical and technical background. Marketing managers and business executives developing marketing and e-business strategies, especially those integrating new marketing technologies, will profit tremendously from Marketing Plans That Work.
Readers praised the first edition of this book its pragmatic marketing framework and best practices. Now this new edition builds on the first edition's success by including new examples, the latest techniques, and new chapters on marketing strategy and e-commerce. This edition adds technology to its focus in response to today's need to enhance sustainable competitive advantage.
* New edition of a bestseller
* Leading-edge strategies for competitive advantage in marketing and e-commerce
* Bridges new technologies and innovative marketing techniques [via]More editions of Marketing Plans That Work: Targeting Growth and Profitability:
Memory Power: You Can Develop a Great Memory-America's Grand Master Shows You Howby Scott HagwoodISBN 0743272684 (0-7432-7268-4)
Softcover, Simon & Schuster
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› Find signed collectible books: 'Memory Power: You Can Develop a Great Memory-America's Grand Master Shows You How'Book summary:Good Memory Isn't a Gift, It's a Skill You Can Develop.
Memory Power Shows You How.
Ever forget where you put your car keys? Or forget a name five seconds after meeting someone? Blank in the middle of a presentation or test? Forgetting is normal but it's not inevitable. Memory Power provides the solution to unleash your inner genius.
Scott Hagwood is a four-time National Memory Champion, but he wasn't born with photographic recall. At age thirty-six he underwent radiation treatment for cancer, which his doctors warned might cause memory loss.
Hagwood was determined to beat the odds, so he began to stretch and work his memory like a muscle. He soon learned that simple daily memory drills could restore and even boost his ability to remember faces, numbers, and text. His exercise plan was so effective that eventually his brain began to change physically, becoming more efficient in areas associated with memory.
Now Hagwood shares with you the easy-to-learn techniques he used to go from average Joe to the first American Grand Master of Memory. You may think you're forgetful or absentminded, but you, too, can tap into your latent but very real memory power. [via]
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National Service: Diary Of A Decade At The National Theatreby Richard EyreISBN 0747565902 (0-7475-6590-2)
Softcover, Bloomsbury Pub Ltd
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Network Your Way to Success : Discover the Secrets of the World's Top Connectorsby John TimperleyISBN 0749922834 (0-7499-2283-4)
Softcover, Piatkus Books
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Obelix & Co.by Albert UderzoISBN 0752866516 (0-7528-6651-6)
Hardcover, Sterling Pub Co Inc
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› Find signed collectible books: 'Obelix & Co.'Book summary:Watch out! Julius Caesar has devised his most cunning attack yet on the indomitable Gauls. He has sent Caius Preposterus, a graduate of the Latin School of Economics, to corrupt them by introducing big business into their little town. But will wealth and success bring the Gauls happiness...or trouble?[via]More editions of Obelix & Co.:
Obelix and Coby René Goscinny, Albert UderzoISBN 0752866524 (0-7528-6652-4)
Softcover, Orion Books Limited
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Open Minds: 21st Century Business Lessons and Innovations from St. Luke'sby Andy LawISBN 0752813951 (0-7528-1395-1)
Hardcover, Orion Business
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› Find signed collectible books: 'Open Minds: 21st Century Business Lessons and Innovations from St. Luke's'Book summary:This is the story of St Luke's advertising agency and of the business ideas which lie behind it. St Luke's is owned entirely by its employees, all physical resources are shared, there is little hierarchy and all employees are involved in almost all decisions, including setting their own pay rises. The book describes and explains the business practices and philosophy behind St Luke's and examines its application to other companies in other industries. [via]
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Packaging as an Effective Marketing Toolby Bill StewartISBN 0749419881 (0-7494-1988-1)
Hardcover, Pira International
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The Project Management Scorecard: Measuring the Success of Project Management Solutionsby Jack J. Phillips, G. Lynne Snead, Timothy W. BothellISBN 0750674490 (0-7506-7449-0)
Hardcover, Butterworth-Heinemann
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Psychological Testing for Managers: A Complete Guide to Using and Surviving 19 Popular Recruitment and Career Development Testsby Stephanie JonesISBN 0749911786 (0-7499-1178-6)
Hardcover, Piatkus
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Retailization: Brand Survival in the Age of Retailer Powerby Keith Lincoln, Anthony AconisISBN 0749446897 (0-7494-4689-7)
Hardcover, Kogan Page Ltd
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Return on Investment in Training and Performance Improvement Programsby Jack J. PhillipsISBN 0750676019 (0-7506-7601-9)
Hardcover, Butterworth-Heinemann
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Richard Branson : The Authorized Biographyby Mick BrownISBN 0747232164 (0-7472-3216-4)
Softcover, Headline Book Publishing
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Sales Promotion: How to Create and Implement Campaigns That Really Workby Julian CumminsISBN 0749424478 (0-7494-2447-8)
Softcover, Stylus Pub Llc
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Scoring Points: How Tesco Is Winning Customer Loyaltyby Terry Hunt, Tim Phillips, Clive HumbyISBN 074943578X (0-7494-3578-X)
Hardcover, Kogan Page Ltd
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Setting the Pace in Product Development: A Guide to Product and Cycle-Time Excellenceby Michael E. McGrathISBN 075069789X (0-7506-9789-X)
Softcover, Butterworth-Heinemann
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Shakespeare on Management: Leadership Lessons for Today's Managementby Paul CorriganISBN 0749428457 (0-7494-2845-7)
Hardcover, Kogan Page, Limited
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› Find signed collectible books: 'Shakespeare on Management: Leadership Lessons for Today's Management'Book summary:As a manager, you may secretly long for the odd head to roll, for the plans of potential usurpers to be spectacularly foiled, for your role as fearsome leader to be acknowledged and lauded by all. Melodramatic fantasies aside, however, the more conventional leader in you may also believe that the job of managing is for the eight-to-six daily grind and that Shakespearean drama is better left for the occasional evening at the theater. This, as Paul Corrigan tells us, is sorely underestimating the potential influence of the great Bard.
In Shakespeare on Management, Corrigan presents a number of Shakespeare's plays as lessons on leadership. Obviously, company leaders at the start of the 21st century deal with vastly different issues from those faced by the monarchs and warriors of the late 1600s and earlier. Corrigan begins his book, however, by emphasizing that while today's rapid pace of change creates an unpredictable environment for managers, a company in transition cannot achieve lasting success unless led by someone with exceptional leadership skills. The plays he examines are about the politics of leadership, and the intricacies involved in an individual's pursuit and execution of power and authority. Characters rise to great heights on the strength of their ambitions, but fall from grace on their lack of true leadership ability. Most of Shakespeare's plays deal with failure, but provide useful insights for managers intent on avoiding it. While Richard II points out the pitfalls of believing one's power stems solely from a title or position, King Lear demonstrates the disastrous results of not recognizing one's changing responsibilities. Richard III and Macbeth both portray the destructive capacity of ambition that is unchecked by a leader's morals or relationships. On a positive note, Henry V, Shakespeare's most heroic character, inspires leaders to develop the potential of their followers, to understand their individual skills and limitations fully, and to reward innovation.
Though managers with a passion for literature will enjoy this book, they don't have to love Shakespeare to learn the lessons. Corrigan draws clear, useful parallels between the plays' characters and the types of leaders that exist today. He doesn't attempt to eliminate the ambiguities often found in Shakespeare's complex characters, but instead offers up their strengths and weaknesses as descriptive signposts for the modern leader. --S. Ketchum [via]
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Sotheby's: Inside Storyby Peter WatsonISBN 0747534438 (0-7475-3443-8)
Hardcover, Bloomsbury
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The Speed of Trust: The One Thing that Changes Everythingby Rebecca R. Merrill, Stephen M. R. CoveyISBN 074329730X (0-7432-9730-X)
Hardcover, Simon & Schuster
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SQ: Spiritual Intelligence, the Ultimate Intelligenceby Danah Zohar, I. N. MarshallISBN 0747546762 (0-7475-4676-2)
Hardcover, Bloomsbury
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A Structured Approach to Computer Strategyby J.J. EastlakeISBN 0745801064 (0-7458-0106-4)
Hardcover, E. Horwood
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Successful Global Account Management: Key Strategies and Tools for Managing Global Customersby Kevin Wilson, Nick Speare, Sam ReeseISBN 0749436042 (0-7494-3604-2)
Hardcover, Kogan Page Ltd
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Techniques For Coaching And Mentoringby David ClutterbuckISBN 075065287X (0-7506-5287-X)
Softcover, Butterworth-Heinemann
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Training Plus: Revitalizing Your Trainingby Brian CleggISBN 0749431881 (0-7494-3188-1)
Softcover, Kogan Page Ltd
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The Transformation of Managementby Mike DavidsonISBN 0750698144 (0-7506-9814-4)
Softcover, Butterworth-Heinemann
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What Women Really Want: How American Women Are Quietly Erasing Political, Radical, Class, and Religious Lines to Change the Way We Liveby Catherine Whitney, Kellyanne ConwayISBN 0743273826 (0-7432-7382-6)
Hardcover, Free Pr
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Which Lie Did I Tell?: More Adventures in the Screen Tradeby William GoldmanISBN 074754977X (0-7475-4977-X)
Hardcover, Bloomsbury Pub Ltd
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