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› Find signed collectible books: 'The 17 Essential Qualities of a Team Player: Becoming the Kind of Person Every Team Wants'
The 17 Essential Qualities of a Team Player is another in a long line of titles by John Maxwell aimed at helping people attain their personal and leadership potential in the workplace. The book is organized into short chapters, each devoted to one of the 17 qualities that Maxwell deems essential to a successful and harmonious workplace, qualities such as competence, discipline, adaptability, commitment, selflessness, and preparedness. Maxwell's prose reads like a series of sermons, peppered with inspirational stories and quotes from personalities as diverse as Vince Lombardi ("The harder you work, the harder it is to surrender") and Henry Ford ("Before everything else, getting ready is the secret of success"). The book is for Maxwell fans and anyone looking for a sensible and formulaic approach to improving their lot, both at work and in life. --Harry C. Edwards [via]
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› Find signed collectible books: 'Achieving Success Through Social Capital: Tapping the Hidden Resources in Your Personal and Business Networks'
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› Find signed collectible books: 'All I Really Need to Know I Learned in Kindergarten: Uncommon Thoughts on Common Things'
A modern classic, and a phenomenal bestseller, this simple collection of thoughts and gentle opinion has struck a deep chord in readers all over the world. Observing our times in his unique way, Robert Fulghum has tapped into the community that we all share and tells us something about ourselves and how to be the best we are capable of. He reminds us to share, clean up our own mess, take a nap every afternoon, and to be aware of wonder.
"Within simplicity lies the sublime."
SAN FRANCISCO CHRONICLE
"A healthy antidote to the horrors that pummel us in this dicey age."
THE BALTIMORE SUN [via]
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› Find signed collectible books: 'All You Can Do Is All You Can Do But All You Can Do Is Enough'
Art Williams started out as a high school football coach, earning $10,700. But he didn't stay there for long. By believing in himself enough to take a chance, he became a winner who today heads his own muti-million dollar invidual life insurance company. And in this bestselling, plain-speaking, up-beat book he coaches you to the top with his winning system, which includes: a remarkable six-step plan to visualize and achieve your goals; four proven principles to help you become everytihng you ever thought you could be; proven techniques to short-circuit frustrating failure messages; frontline advice from someone whose been in your shoes, PLUS, the ultimate secret ingredient to winning. This is not a get-rich-quick scheme, or a pie-in-the-sky promise, but a phenomenal program that proves it's never too late to start again, with powerful tools and a revolutionary belief in your own unlimited potential. [via]
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› Find signed collectible books: 'The Art and Science of Competency Models: Pinpointing Critical Success Factors in Organizations'
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› Find signed collectible books: 'The Art of Getting Your Own Sweet Way'
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› Find signed collectible books: 'The Art of Negotiating: Psychological Strategies for Gaining Advantageous Bargains'
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› Find signed collectible books: 'Attitude 101: What Every Leader Needs to Know'
As stated in the preface to this concise primer, any weekday edition of The New York Times contains more information than the average person living in 17th-century England was exposed to in a lifetime. In acknowledgement of the modern world's information glut, leadership expert John C. Maxwell has produced Attitude 101, a 99-page companion volume to one of his previous bestsellers, Leadership 101. In this new book, Maxwell examines the importance of attitude in determining a leader's success or failure, the forces that shape a person's attitude, and the seven choices necessary if one is to change his or her attitude. Fans of Maxwell's earlier books will enjoy his pithy advice, and will no doubt look forward to the third and fourth volumes in this series (Relationships 101, Equipping 101), both available in 2004. --David Bombeck [via]
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› Find signed collectible books: 'Blog: Understanding the Information Reformation That's Changing Your World'
"Blog" is short for "Web log"an online site with time-dated postings, maintained by one or more posters, that features links and commentary. That's the most basic definition, but it is like saying a car is a means of transportation featuring four wheels. In Blog, syndicated radio talk show host and best-selling author Hugh Hewitt helps you catch up with and get ahead of this phenomenon.
"Millions of people are changing their habits when it comes to information acquisition," writes Hewitt. "This has happened many times beforewith the appearance of the printing press, then the telegraph, the telephone, radio, television, and Internet. Now the blogosphere has appeared, and it has come so suddenly as to surprise even the most sophisticated of analysts."
If you doubt the influence blogs have in society, think again. Better yet, just ask Senator Trent Lott regarding his comments at Strom Thurmond's birtuday celebration. Ask New York Times editor-in-chief Howell Raines about reporter Jayson Blair's fabricated stories. Ask Dan Rather and CBS about President Bush's National Guard documents faxed from a Texas Kinko's. Or ask John Kerry about his battle with Swift Boat veterans. All of these major stories were fully covered by the mainstream media only after their exposure in the blogosphere.
"Hugh Hewitt [is] the unofficial historian of the blogging movement." The Wall Street Journal
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› Find signed collectible books: 'Blog: Understanding The Information/Reformation That's Changing Your World'
"Blog" is short for "Web log"-an online site with time-dated postings, maintained by one or more posters, that features links and commentary. But that is like saying a car is a means of transportation featuring four wheels. Millions are changing their habits when it comes to information acquisition, and the blogosphere has appeared so suddenly as to surprise even the most sophisticated of analysts. In Blog, best-selling author Hugh Hewitt helps you catch up with and get ahead of this phenomenon.
Up until now no influential blogger has written a definitive book about this phenomenon. Since Hugh Hewitt's blog site-HughHewitt-was launched in early 2002, more than 10 million people have visited this site. Why does this visitor traffic matter? People's attentions are up for grabs. If you depend upon the steady trust of others, suddenly you have an audience waiting to hear from you. The race is underway, though, to gain mindspace and to be part of the blogosphere readers' habits and to position yourself as well as your business or organization at the forefront of this information movement.
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› Find signed collectible books: 'The Boundaryless Organization: Breaking the Chains of Organizational Structure'
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› Find signed collectible books: 'The Boundaryless Organization: Breaking the Chains of Organizational Structure'
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› Find signed collectible books: 'Business by the Book: The Complete Guide of Biblical Principles for the Workplace'
What would happen if you made your business decisions by the book? By the Bible that is.
This updated version of the best-selling Business by the Book offers radical principles of business management that go beyond the Ten Commandments and other biblical maxims.
Business by the Book is a step-by-step presentation of how businesses should be run according to the Creator of all management rules: God.
Larry Burkett, founder and president of Christian Financial Concepts, provides business principles from his own experience as well as what Gods Word says on topics such as:
Whether you are the owner of a business, a corporate executive, or a manager, this best-selling classic is for you.
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› Find signed collectible books: 'The Business of America'
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› Find signed collectible books: 'The Business of America: Tales from the Marketplace--American Enterprise from the Settling Fo New England to the Breakup of At&T'
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› Find signed collectible books: 'The Ceo of the Sofa'
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› Find signed collectible books: 'Coach Yourself to Success: 101 Tips from a Personal Coach for Reaching Your Goals at Work and in Life'
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› Find signed collectible books: 'The Contrarian's Guide to Leadership'
In The Contrarian's Guide to Leadership, University of Southern California President Steven Sample offers up a refreshing perspective on the characteristics of a successful leader. Some of Sample's prescriptions: try reading Machiavelli's The Prince instead of The New York Times, learn to work for those who work for you, and "Anything worth doing at all is worth doing poorly. It may be worth more if it's done well, but it's worth something if it's done poorly." This book is not just for CEO's: middle management and anyone interested in promoting good leadership will benefit as well. --Harry C. Edwards [via]
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› Find signed collectible books: 'The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells'
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› Find signed collectible books: 'Corporate Canaries: Avoid Business Disasters With a Coal Miner's Secrets'
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› Find signed collectible books: 'Dare to Succeed: How to Survive and Thrive in the Game of Life'
The man who has lived a classic rags-to-riches life story turns his passion for daring and challenge into life lessons on personal and professional achievement. The genius behind the wildly popular Survivor series, Mark Burnett is now the hottest producer in television. What most people dont know, however, is that Burnett has his own survival story to tell, and its every bit as riveting as the show. A decade ago, he was selling t-shirts on the beach in Southern California. But through a combination of inspiration, determination, and sheer nerve, he transformed his life, went on to produce an Emmy-winning extreme sports program, and, of course, created the most popular series on the air today. A former paratrooper and an open-water certified SCUBA diver, Mark Burnett has used his life of daring experiences as a jumping-off point, and now shows readers how to chase their dreams, ignore their fears, and follow the road less traveled to personal and business success. His book unfolds like a real-life adventure story, offering valuable lessons, inspirational vignettes, and hard-hitting advice. Burnetts recipe for success encourages people to bend the rules, embrace risk, lead with compassion, learn through failure, revel in pain, and focus like a laser on their goals. By following this blend of heart and chutzpah, youll not only survive, but go on to succeed beyond your wildest dreams. [via]
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› Find signed collectible books: 'Death of a Salesman'
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› Find signed collectible books: 'The Death of Common Sense: How Law Is Suffocating America'
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› Find signed collectible books: 'Do Americans Shop Too Much?'
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› Find signed collectible books: 'Eveolution: The Eight Truths of Marketing to Women'
Faith Popcorn isn't shy about telling you who she is or what she can share with you: "I am a futurist. A trend-spotter. A cultural detective." Nor does she beat around the bush in relaying the importance of her theory: "Understanding EVEolution and implementing it ... means the difference between building healthy brands and profitable relationships with women ... or building a flimsy, fluffy foundation with no future." Her vision is large and her passion is palpable, and what she offers in EVEolution is an effective way to know and tap into the increasingly important and lucrative female market.
After establishing men and women are biologically and "shop-ologically" different, Popcorn delivers her central message--that there's a huge difference between a customer who buys your brand and one who joins it. The former is good for the moment, while the latter is good for life. Popcorn believes attracting and engaging the lifelong customer requires rethinking traditional marketing methods using her eight "truths" of marketing to women. These include making your brand a contributing and worthwhile member of the community you create; acknowledging that women lead multiple lives simultaneously--marketing to only one at a time is limiting for you and annoying for them; and remembering to be subtle--women think laterally and notice things peripherally. These and the five other "EVEolutionary" truths are followed by dozens of companies, most of which have gotten the point and are reaping the rewards of an effective brand.
Popcorn definitely has her finger on the pulse (or the popper), though this kind of slick analysis of our too-fast-paced modern age can sometimes get a little tiresome--like an extended session of navel gazing. But someone has to do it, and Popcorn's ability to spot the trends and spout the zeitgeist gives her a healthy leg up on the nonsavvy marketers out there. If you're one of them--and don't have a clue about the complexities of women and how to market to them--read this book. Popcorn will get you into shape in no time. --S. Ketchum [via]
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› Find signed collectible books: 'Eveolution: Understanding Women-Eight Essential Truths That Work in Your Business and Your Life'
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› Find signed collectible books: 'Filling the Glass: The Skeptic's Guide to Ositive Thinking in Business'
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› Find signed collectible books: 'Fundamentals of Organizational Communication: Knowledge, Sensitivity, Skills, Values'
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› Find signed collectible books: 'The G Quotient: Why Gay Executives Are Excelling as Leaders...And what Every Manager Needs to Know'
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› Find signed collectible books: 'Growing Pains : Transitioning from an Entrepreneurship to a Professionally Managed Firm'
From start-up enterprise to mature corporation, this latest edition of the best-selling original explores the seven predictable stages of organizational growth. It also identifies what must be accomplished in each stage to ensure continued development and provides practical guidance for implementing management systems. Thoroughly updated to reflect recent business developments, it contains all-new chapters on strategic planning and structure, along with many new company success stories including those of Starbucks, Jamba Juice, PacifiCare, and American Century Investors.
Click hereM to read the introduction to this important book. [via]
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› Find signed collectible books: 'The Handbook Of Fixed Income Securities'
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› Find signed collectible books: 'The Handbook Of Fixed Income Securities'
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› Find signed collectible books: 'High Trust Selling: Make More Money in Less Time With Less Stress'
Hardcover: 240 pages Publisher: Nelson Books (January 7, 2003) ISBN: 0785263934 Product Dimensions: 9.3 x 6.3 x 1.1 inches This book gives a fresh understanding of the ?laws? that govern the sales profession. The first section includes the laws that deal with the attitudes, aptitudes, and abilities that are required for any salesperson to be successful. The second section deals with the laws concerning the communication, courtship, camaraderie and commitments between a successful salesperson and his or her clients. Each law provides a description of a practical application.If you?ve ever held a sales position you know that being successful takes more than a smile, a Rolodex and a ?can do? attitude. This book provides the ?more? you will need to come out on top and stay there. [via]
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› Find signed collectible books: 'How Computers Work'
How Computers Work is a sort of picture encyclopedia illustrating the various technologies that make up the computer on your desk. It will appeal to anyone who's curious about how a disk drive stores a word processing document, what is actually happening when your PC runs through its lengthy startup process, how a modem transmits data, or how a sound card turns your voice into a data file.
You could of course lead a long and productive computing life without ever knowing how data moves across the Internet, what happens when a computer is connected to a network, or what RAM is. You might have no interest in how fonts work, what's laser about a laser printer, or how e-mail moves your messages around the globe. You could still have a computer and not know what SCSI is, how a scanner scans, or how your graphics adapter creates accelerated 3-D graphics. And sure, you may have been blasting away at tanks without knowing how that force-feedback joystick works. But where's the fun in that?
How Computers Work focuses primarily on the IBM-compatible PC and its peripheral products. Because much of this technology exists on the Mac and other platforms, Mac users might be a little unsatisfied at being excluded. Otherwise, this handsomely illustrated book of PC technology has something for every computer user. [via]
› Find signed collectible books: 'How Computers Work: Millennium Edition'
Sometimes you have to take a step back from "choose this, click that" computer books and survey the technologies that underpin the personal computers we use every day. We all know how to connect to the Internet, but few of us really know how a modem works. It's broadly understood that data written to a hard disk sticks around when the power goes off and data in RAM is lost--but why? Author Ron White and illustrator Timothy Edward Downs explain these and hundreds of other aspects of PC tech in How Computers Work. A typical spread tackles a single PC detail, such as uninterruptible power supplies or scanners, with one or more large, full-color drawings of the equipment in question and a series of detailed callouts that explain what different parts do. Where there's a process (such as the one behind optical character recognition), White and Downs present a series of illustrations and sequential bits of explanatory text. Plus, there's lots of historical information and speculation on technologies to come.
Will it help you get more work done with your computer? No. Will it enable you to do things you couldn't do before? No. Rather, How Computers Work will help you understand in a broad sense what's going on when you tap the keys, click the mouse, and set software to work. Reading White's sharp prose and examining Downs's sparkling illustrations won't make you qualified to work as a computer repair technician (refer to detail-laden tomes like Scott Mueller's Upgrading and Repairing PCs and Mark Minasi's The Complete PC Upgrade & Maintenance Guide for that). This book will, however, make you a more informed computer user. You'll have a better idea of what's going on inside the beige enclosure. --David Wall
Topics covered: Processors, random-access memory (RAM), expansion cards, modems, persistent storage devices (such as hard disks and Zip disks), digital cameras, printers, networks, and the basics of the Internet. [via]
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› Find signed collectible books: 'How to Be Happier in the Job You Sometimes Can't Stand'
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› Find signed collectible books: 'How to Establish a Unique Brand in the Consulting Profession Powerful Techniques for the Successful Practitioner: Powerful Techniques for the Successful Practitioner'
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› Find signed collectible books: 'How to Survive and Prosper As an Artist: Selling Yourself Without Selling Your Soul'
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› Find signed collectible books: 'Imagineering Way'

› Find signed collectible books: 'The Late Shift: Letterman, Leno, and the Network Battle for the Night'
The basis of an HBO cable-television movie special, the behind-the-scenes story of the ratings battle between the television networks, NBC and CBS, and their top comedians, David Letterman and Jay Leno. Reprint. TV tie-in. [via]
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› Find signed collectible books: 'The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative'
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› Find signed collectible books: 'Leadership Challenge'
Based on Jim Kouzes and Barry Posner's classic book The Leadership Challenge, this Workbook will be your hands-on guide for improving your ability to put into action the Five Practices of Exemplary Leadership® model and become a leader who Models the Way, Inspires a Shared Vision, Challenges the Process, Enables Others to Act, and Encourages the Heart.
The Workbook's easy-to-use worksheets make efficient planning simple and practical and supports your success in three ways:
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› Find signed collectible books: 'The Life and Legend of Jay Gould'
"A wonderful read." -- USA Today
"Klein... has delved deep into archives that most previous writers on Gould have ignored, and is able to back up his revisionist assertions with a multitude of telling details." -- New York Times
He was, for Joseph Pulitzer, "one of the most sinister figures that have ever flitted bat-like across the vision of the American people." According to the New York Times, "the work of reform is but half done... when people claiming to be respectable are not ashamed of being associated with a man such as he." He was Jay Gould, the individual who for a century has been singled out as the most despicable and unscrupulous of the Robber Barons. In this splendid biography, Maury Klein paints the most complete portrait of the notorious Gould that we have ever had. His Gould is a brilliant but ruthless businessman who merged dying railroads into expansive and profit-making lines, including the giant Union Pacific.
"Clearly organized, meticulously researched, and skillfully written." -- Washington Post
"Lucid and engrossing." -- Businessweek
"Klein's biography is a balanced, objective, and fascinating account." -- Philadelphia Inquirer
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› Find signed collectible books: 'Making Meetings Work: Achieving High Quality Group Decisions'
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› Find signed collectible books: 'Manufacturing Planning and Control Systems'
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› Find signed collectible books: 'Market Planning Guide: Creating a Plan to Successfully Market Your Business, Product, or Service'
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› Find signed collectible books: 'The Market Research Toolbox: A Concise Guide For Beginners'
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› Find signed collectible books: 'Mastering Alliance Strategy: A Comprehensive Guide to Design, Management, and Organization'
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› Find signed collectible books: 'Maximum Leadership: The World's Leading Ceos Share Their Five Strategies for Success'
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› Find signed collectible books: 'Miti and the Japanese Miracle: The Growth of Industrial Policy, 1925-1975'
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› Find signed collectible books: 'Negotiating Skills'
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› Find signed collectible books: 'Organizational Culture And Leadership'
In this third edition of his classic book, Edgar Schein shows how to transform the abstract concept of culture into a practical tool that managers and students can use to understand the dynamics of organizations and change. Organizational pioneer Schein updates his influential understanding of culture--what it is, how it is created, how it evolves, and how it can be changed. Focusing on today's business realities, Schein draws on a wide range of contemporary research to redefine culture, offers new information on the topic of occupational cultures, and demonstrates the crucial role leaders play in successfully applying the principles of culture to achieve organizational goals. He also tackles the complex question of how an existing culture can be changed--one of the toughest challenges of leadership. The result is a vital resource for understanding and practicing organizational effectiveness. [via]
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› Find signed collectible books: 'Rapid Instructional Design: Learning Id Fast And Right'
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› Find signed collectible books: 'Riding the Waves of Culture: Understanding Cultural Diversity in Global Business'
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› Find signed collectible books: 'Riding the Waves of Culture: Understanding Diversity in Global Business'
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› Find signed collectible books: 'Sensemaking in Organizations'
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› Find signed collectible books: 'Servant Leadership: A Journey into the Nature of Legitimate Power and Greatness'
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› Find signed collectible books: 'The Skilled Facilitator: A Comprehensive Resource for Consultants, Facilitators, Managers, Trainers, and Coaches'
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› Find signed collectible books: 'Step-By-Step Bookkeeping'
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› Find signed collectible books: 'Stupid White Men: And Other Sorry Excuses for the State of the Nation!'
Stupid White Men, Michael Moore's screed against "Thief-in-Chief" George Bush's power elite, hit No. 1 at Amazon.com within days of publication. Why? It's as fulminating and crammed with infuriating facts as any right-wing bestseller, as irreverent as The Onion, and as noisily entertaining as a wrestling smackdown. Moore offers a more interesting critique of the 2000 election than Ralph Nader's Crashing the Party (he argued with Nader, his old boss, who sacked him), and he's serious when he advocates ousting Bush. But Moore's rage is outrageous, couched in shameless gags and madcap comedy: "Old white men wielding martinis and wearing dickies have occupied our nation's capital.... Launch the SCUD missiles! Bring us the head of Antonin Scalia!... We are no longer [able] to hold free and fair elections. We need U.N. observers, U.N. troops". Moore's ideas range from on-the-money (Arafat should beat Sharon with Gandhi's non-violent shame tactics) to over-the-top: blacks should put inflatable white dolls in their cars so racist cops will think they're chauffeurs; the ever-more-Republicanesque Democratic Party should be sued for fraud; "no contributions toward advancing our civilization ever came out of the South [except Faulkner, Hellman, and R.J. Reynolds]," because it's too hot to think straight there; Korean dictator Kim Jong-il "has got to broaden himself beyond porn and John Wayne" by watching better movies, like Dude, Where's My Car? (which contains "all you need to know about America"). Whatever your politics, Stupid White Men should make you blow your stack.--Tim Appelo [via]
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› Find signed collectible books: 'The Success Journey: The Process of Living Your Dreams'
Defining success is a difficult task. Most people equate it with wealth, power, and happiness. However, true success is not a thing you acquire or achieve. Rather, it is a journey you take your whole life long.
In a refreshingly straightforward style, John Maxwell shares unique insights into what it means to be successful. And he reveals a definition that puts genuine success within your reach yet motivates you to keep striving for your dreams.
I want to help you discover your personal road map for success, teach you what it means to be on the success journey, answer many of your questions, and equip you with what you'll need to change yourself and keep growing. - John C. Maxwell [via]
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› Find signed collectible books: 'Talking the Winner's Way: 92 Little Tricks for Big Success in Business and Personal Relationships'
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› Find signed collectible books: 'Techniques of Financial Analysis: A Modern Approach'
Techniques of Financial Analysis, Ninth Edition approaches business as a system of fundamentals which is activated by management decisions, investment, operations and financing. The ValueSource software is essential to analyze your firm's financial performance, financial budgets, business dynamics and business value. This thoroughly updated and revised bestseller is a practical action guide to: managing for shareholder value; understanding your business system; analyzing and projecting financial performance; evaluating capital investments; understanding the cost of capital; choosing financing alternatives; valuing a business and its parts. [via]
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› Find signed collectible books: 'Top Performance: How to Develop Excellence in Yourself and Others'
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› Find signed collectible books: 'Top Performance : How to Develop Excellence in Yourself and Others'
Expert advice on developing people management skills that lead to top performance professionally and personally and that motivate others to excel. [via]
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› Find signed collectible books: 'The Total Money Makeover: A Proven Plan for Financial Fitness'
The success stories speak for themselves in this book from money maestro Dave Ramsey. Instead of promising the normal dose of quick fixes, Ramsey offers a bold, no-nonsense approach to money matters, providing not only the how-to but also a grounded and uplifting hope for getting out of debt and achieving total financial health.
Ramsey debunks the many myths of money (exposing the dangers of cash advance, rent-to-own, debt consolidation) and attacks the illusions and downright deceptions of the American dream, which encourages nothing but overspending and massive amounts of debt. "Don't even consider keeping up with the Joneses," Ramsey declares in his typically candid style. "They're broke!"
The Total Money Makeover isn't theory. It works every single time. It works because it is simple. It works because it gets to the heart of the money problems: you.
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› Find signed collectible books: 'Total Money Makeover Workbook: A Proven Plan for Financial Fitness'
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› Find signed collectible books: 'Uh-Oh: Some Observations from Both Sides of the Refrigerator Door'
"Uh-oh" is more than a momentary reaction to small problems. "Uh-oh" is an attitude -- a perspective on the universe. The #1 Bestseller by the author of ALL I REALLY NEED TO KNOW I LEARNED IN KINDERGARTEN. [via]
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› Find signed collectible books: 'Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing'
Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing successful marketers must anticipate, plan, and deliver on. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing offers Persuasion Architecture, a proven Persona-based methodology. Persuasion Architecture enables marketers to anticipate different angles from which customers frame their questions and then coordinate messaging across multiple channels so that marketers can create predictive models of customer behavior. Don't miss out on learning about this six-sigma marketing approach that can skyrocket the effectiveness of your interactive marketing.
"There's some big thinking going on here-thinking you will need if you want to take your work to the next level. 'Typical, not average' is just one of the ideas inside that will change the way you think about marketing."-Seth Godin, Author, All Marketers Are Liars
"Are your clients coming to you armed with more product information than you or your sales team know? You need to read Waiting for Your Cat to Bark? to learn how people are buying in the post-Internet age so you can learn how to sell to them."-Tom Hopkins, Master Sales Trainer and Author, How to Master the Art of Selling
"These guys really 'get it.' In a world of know-it-all marketing hypesters, these guys realize that it takes work to persuade people who aren't listening. They've connected a lot of the pieces that we all already know-plus a lot that we don't. It's a rare approach that recognizes that the customer is in charge and must be encouraged and engaged on his/her own terms, not the sellers. Waiting for Your Cat to Bark? takes apart the persuasion process, breaks down the steps and gives practical ways to tailor your approaches to your varying real customers in the real world. This book is at a high level that marketers better hope their competitors will be too lazy to implement."-George Silverman, Author, The Secrets of Word of Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth
"We often hear that the current marketing model is broken-meaning the changes in customers, media, distribution, and even the flatness of the world make current practices no longer relevant. Yet few have offered a solution. This book recognizes the new reality in which we operate and provides a path for moving forward. The authors do an outstanding job of using metaphors to help make Persuasion Architecture clear and real-life examples to make it come alive. Finally, someone has offered direction for how to market in this new era where the customer is in control."-David J. Reibstein, William Stewart Woodside Professor, Wharton Business School of the University of Pennsylvania and former Executive Director, Marketing Science Institute
"If you want to learn persistence, get a cat. If you want to learn marketing, get this book. It's purrfect."-Jeffrey Gitomer, Author, The Little Red Book of Selling
"In 1999, the Wachowski brothers revolutionized moviemaking with stunning new angles and special effects revealed in The Matrix. Now the 'Eisenbrothers' have done the same for business in Waiting for Your Cat to Bark? Stunning new angles! Techniques that will be copied for decades. Cat is sure to be remembered as the genesis of an important new direction in marketing."-Roy H. Williams, New York Times Best-Selling Author, The Wizard of Ads Trilogy
"The Web is a democratizing force as the world's largest global brain. It educates everyone [via]
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› Find signed collectible books: 'The Wal Mart Way: The Inside Story Of The Success Of The World's Largest Company'
Since Sam Walton's death in 1992, Wal-Mart has gone from being the largest retailer in the world to holding the top spot on the Fortune 500 list as the largest company in the world. Don Soderquist, who was senior vice chairman during that time, played a crucial role in that success. Sam Walton said, "I tried for almost twenty years to hire Don Soderquist . . . But when we really needed him later on, he finally joined up and made a great chief operating officer." Responsible for overseeing many of Wal-Mart's key support divisions, including real estate, human resources, information systems, logistics, legal, corporate affairs, and loss prevention, Soderquist stayed true to his Christian values as well as Wal-Mart's distinct management style. "Probably no other Wal-Mart executive since the legendary Sam Walton has come to embody the principles of the company's culture-or to represent them within the industry-as has Don Soderquist," Discount Store News once reported. In The Wal-Mart Way, Soderquist shares his story of helping lead a global company from being a $43 billion company to one that would eventually exceed $200 billion. Several books have been written about Wal-Mart's success, but none by the ones who were the actual players. It was more than "Everyday Low Prices" and distribution that catapulted the company to the top. The core values based on Judeo-Christian principles-and maintained by leaders such as Soderquist-are the real reason for Wal-Mart's success. [via]
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› Find signed collectible books: 'The Winning Attitude/Developing the Leaders Around You/Becoming a Person of Influence'
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› Find signed collectible books: 'Winning With People: Discover the People Principles That Work for You Every Time'
Ask the successful CEOs of major corporations, entrepreneurs, top salespeople, and pastors what characteristic is most needed for success in leadership positions, and they'll tell you-it's the ability to work with people.
Some people are born with great relationship skills, but those who are not can learn to improve them. In Winning with People Maxwell has translated decades of experience into 25 People Principles that anyone can learn.
Maxwell has divided the People Principles in this book according to the questions we must ask ourselves if we want to win with people:
Each section contains guiding People Principles. Some are intuitive, such as The Lens Principle: Who We Are Determines How We See Others. Others may go against your instincts, such as The Confrontation Principle: Caring for People Should Precede Confronting People. All of them are 100 percent practical!
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› Find signed collectible books: 'Winning With People Workbook: Discover the People Principles That Work For You Every Time'
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› Find signed collectible books: 'The Woman's Guide to Starting a Business'
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