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books tagged “brands”
books tagged “brands”
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Absinthe Sip of Seduction: A Contemporary Guideby Robert Hermesch, Betina J. Wittels, T. A. BreauxISBN 0972577610 (0-9725776-1-0)
Softcover, Speck Pr
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Advertising Todayby Warren BergerISBN 0714843873 (0-7148-4387-3)
Softcover, Phaidon Press
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American Psychoby Bret Easton EllisISBN 0679735771 (0-679-73577-1)
Softcover, Random House Inc
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› Find signed collectible books: 'American Psycho'Book summary:Patrick Bateman moves among the young and trendy in 1980s Manhattan. Young, handsome, and well educated, Bateman earns his fortune on Wall Street by day while spending his nights in ways we cannot begin to fathom. Expressing his true self through torture and murder, Bateman prefigures an apocalyptic horror that no society could bear to confront.
Blurb in Spanish: Mucho se ha hablado de American Psycho. Y lo cierto es que había razón para tanta polémica, pues esta novela de Bret Easton Ellis constituye una de las críticas más feroces que un escritor norteamericano ha hecho a su propio país: una sociedad autocomplaciente y orgullosa de si misma. Para su denuncia, el autor ha escogido un camino arriesgado: Patrick Bateman, el protagonista, no es un rebelde ni un paria; Patrick es un joven de éxito que, sin embargo, también es capaz de violar, torturar y asesinar. Como dijo Fay Weldom, American Psycho es de alguna forma el oscuro complemento de La hoguera de las vanidades, por cuanto descubre aquellos puntos negros de la vida de los supuestos triunfadores que la novela de Tom Wolfe quiso obviar. [via]
The Apple Wayby Jeffrey L. CruikshankISBN 0072262338 (0-07-226233-8)
Hardcover, McGraw-Hill
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Best Recipes: From The Backs Of Boxes, Bottles, Cans And Jarsby Ceil DyerISBN 0884860639 (0-88486-063-9)
Softcover, BBS Publishing Corporation
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› Find signed collectible books: 'Best Recipes from the Backs of Boxes, Bottles, Cans, and Jars'Book summary:Here is a cookbook filled with all of those wonderful recipes that you meant to clip and save from that jar, can or box--America's best-loved favorites from the test kitchens of the finest food manufacturers. These popular recipes are fast and easy, with detailed instructions for perfect results every time. 6" x 9". [via]
More editions of Best Recipes: From The Backs Of Boxes, Bottles, Cans And Jars:
- Best Recipes: From The Backs Of Boxes, Bottles, Cans And Jars: ISBN 0070185506 (0-07-018550-6)
Softcover, McGraw-Hill - Best Recipes: From The Backs Of Boxes, Bottles, Cans And Jars: ISBN 0070185514 (0-07-018551-4)
Hardcover, McGraw-Hill - Best Recipes: From The Backs Of Boxes, Bottles, Cans And Jars: ISBN 0883657376 (0-88365-737-6)
Hardcover, Sterling Pub Co Inc - Best Recipes: From The Backs Of Boxes, Bottles, Cans And Jars: ISBN 0883658275 (0-88365-827-5)
Hardcover, Galahad Books - Best Recipes from the Backs of Boxes, Bottles, Cans, and Jars: ISBN 0884860639 (0-88486-063-9)
Softcover, BBS Publishing Corporation
- Best Recipes: From The Backs Of Boxes, Bottles, Cans And Jars: ISBN 0070185506 (0-07-018550-6)
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The Big Moo: Stop Trying to Be Perfect And Start Being Remarkableby Seth GodinISBN 1591841038 (1-59184-103-8)
Hardcover, Penguin Group USA
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› Find signed collectible books: 'The Big Moo: Stop Trying to Be Perfect And Start Being Remarkable'Book summary:[via]Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, theyre petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things theyve always done.
In 2003, Seth Godins Purple Cow challenged organizations to become remarkableto drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, Thats not good enough. We need to create a big moo!
But how do you create a big mooan insight so astounding that people cant help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the worlds best vacuum cleaner (Dyson)? Godin worked with thirty-two of the worlds smartest thinkers to answer this critical question. And the teamwith the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on boardcreated an incredibly useful book thats fun to read and perfect for groups to share, discuss, and apply.
The Big Moo is a simple book in the tradition of Fish and Dont Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.
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The Book of Chocolateby Jeanne Bourin, Nathalie Bailleux, Diana Groven, Bernard WoodingISBN 2080135880 (2-08-013588-0)
Hardcover, Random House Inc
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› Find signed collectible books: 'The Book of Chocolate'Book summary:Chocolate, the world's favorite confection, was unknown in Europe before the sixteenth century, when it was brought back from the Americas by the Spanish conquistadors. Originally consumed as a highly spiced drink and attributed with curative, even aphrodisiacal powers, by the eighteenth century chocolate, served steaming hot with milk and sugar in delicate porcelain cups, had become a favorite indulgence in elegant aristocratic homes and royal courts.[via]
Chocolate prices fell dramatically in the 1830s increasing its popularity. In England, the great Quaker chocolate-producing families, like the Cadburys, promoted chocolate as a "healthful, flesh-forming" drink, which they hoped would replace gin in the cups of the working class. To further their ideals of enlightened capitalism, the Cadbury brothers established a "model village" at Bournville to manufacture their chocolate. Cadbury introduced "French Eating Chocolate" in 1842, and the commercial chocolate bar was born, though it was not to gain in popularity until the end of the century.
Chocolate had been known in North America via Europe since at least 1765, when Dr. James Baker of Massachusetts established the company that today still produces Baker's Chocolate. As in Great Britain, it was not until the nineteenth century that chocolate became truly widespread, due in great part to the enthusiasm of Milton S. Hershey-- a caramel manufacturer from Pennsylvania-- when he saw German chocolate-making machinery at the Chicago World's Fair in 1893. Two years later, in 1895, the first Hershey's Milk Chocolate Bar was sold.
Today, chocolate in all its guises has become an intrinsic part of our lives, something many people cannot live without. This stunning volume traces the history and production of chocolate from the tropical plantations where the cacao bean is cultivated to the finest manufacturers in Europe and the United States. The authors-- a panel of internationally renowned food specialists-- also introduce us to the master confectioners who still make an infinite variety of chocolate according to time-honored, gourmet traditions.
Illustrated with vintage advertising posters and chocolate packages, fine paintings, and lavish, specially commissioned photographs, this beautifully designed book also features a Connoisseur's Guide to the finest purveyors of chocolate throughout the world, as well as ten sinfully good recipes. A perfect gift for Easter, Valentine's Day, or any occasion, The Book Of Chocolate offers a stunning visual feast for chocolate lovers everywhere.More editions of The Book of Chocolate:
The Book Of Chocolateby John Feltwell, Jeanne Bourin, Herve BizeulISBN 2080304798 (2-08-030479-8)
Hardcover, Random House Inc
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Brand Cultureby Jonathan E. Schroeder, Miriam Salzer-Morling, Soren Askegaard, Anders Bengtsson, John M. T. BalmerISBN 0415355990 (0-415-35599-0)
Softcover, Routledge
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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Timeby Matt HaigISBN 0749444339 (0-7494-4433-9)
Softcover, Kogan Page Ltd
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› Find signed collectible books: 'Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time'Book summary:"This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing[via]More editions of Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time:
The Brand Innovation Manifesto: How To Build Brands, Redefine Markets And Defy Conventionsby J. T. GrantISBN 0470027517 (0-470-02751-7)
Hardcover, John Wiley & Sons Inc
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Brand Warfare: 10 Rules for Building the Killer Brandby David F. D'AlessandroISBN 0071398503 (0-07-139850-3)
Softcover, McGraw-Hill
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Brand Warfare: 10 Rules for Building the Killer Brand Lessons for New and Old Economy Playersby Michele Owens, David F. D'AlessandroISBN 0071362932 (0-07-136293-2)
Hardcover, McGraw-Hill
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Branded: The Buying and Selling of Teenagersby Alissa QuartISBN 0738208620 (0-7382-0862-0)
Softcover, Perseus Books Group
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› Find signed collectible books: 'Branded: The Buying and Selling of Teenagers'Book summary:In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults shamelessly insinuate themselves into "friendships" with young people in order to monitor what they wear, eat, listen to, and buy. We travel to a conference on advertising to teenagers and witness the breathless and insensitive pronouncements of lecturers there. We meet the unofficial teen "sales force" for a new girls' perfume (the unpaid daughters of the company's saleswomen) and observe the attempts of mega-corporations to purchase the time and space for product-placement in schools. We witness the aggressive and potentially emotionally damaging ways in which adults seek to control vulnerable young minds and wallets. But we also witness the bravery of isolated and increasingly Internet-linked kids who attempt to turn the tables on the cocksure corporations that so cynically strive to manipulate them.Eye-opening and urgent, Branded exposes and condemns a segment of American business whose high-paid job it is to reduce teens to their lowest common denominator, to systematically sap youth of individuality and creativity. Engaging and thought provoking, Branded ensures that consumers will never look at the American way of doing business in the same way again.In Branded, author Alissa Quart spotlights the most nefarious of youth marketing techniques, revealing eye-opening facts about the commercialization of today's teens, including:--31 million teens now spend upwards of $153 billion on leisure expenses- clothing, CDs, and makeup-a year. 55% of American high-school seniors work more than three hours a day to earn the money to fulfill their need for stuff.--A growing number of high schools are sponsored by corporations. Textbooks regularly mention Oreo cookies and math problems contain Nike logos. Teenagers not only play ball in gyms rimmed with logos but also spend their English classes coming up with advertising slogans for sponsors, all under the auspices of their so-called public schools.--In the last two years, cosmetic surgery rates for teens have gone from 1% to 3% of the total 4.6 million surgeries performed each year. Teen liposcution has doubled; breast augmentation has increased by almost a third in the last five years.[via]More editions of Branded: The Buying and Selling of Teenagers:
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Brandsimple: How the Best Brands Keep It Simple and Succeedby Allen AdamsonISBN 1403974055 (1-4039-7405-5)
Hardcover, Palgrave Macmillan
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› Find signed collectible books: 'Brandsimple: How the Best Brands Keep It Simple and Succeed'Book summary:[via]In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design and message of your brand fits the brands true meaning, and stay away from unnecessary and complicated strategies. Drawing on his years of experience working with some of the world's top brands, from GE to IBM, Adamson shows how to communicate with customers and make your brand resonate. He also gives a behind-the-scenes look at his work with traditional names like Maxwell House as well as newcomers like JetBlue and iPod, explaining what they do right--and wrong.More editions of Brandsimple: How the Best Brands Keep It Simple and Succeed:
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Building Strong Brandsby David A. AakerISBN 002900151X (0-02-900151-X)
Hardcover, Free Pr
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› Find signed collectible books: 'Building Strong Brands'Book summary:As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.
A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. The twin concepts of brand identity (the brand image that brand strategists aspire to create or maintain) and brand position (that part of the brand identity that is to be actively communicated) play a key role in managing the "out-of-the-box" brand.
A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products.
Aaker also addresses practical management issues, introducing a set of brand equity measures, termed the brand equity ten, to help those who measure and track brand equity across products and markets. He presents and analyzes brand-nurturing organizational forms that are responsive to the challenges of coordinated brands across markets, products, roles, and contexts. Potentially destructive organizational pressures to change a brand's identity and position are also discussed.
As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready. [via]
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The Complete Book of Food Countsby Corinne T. NetzerISBN 1567312136 (1-56731-213-6)
Hardcover, Fine Communications
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Dr. Knowledge Presents Strange & Fascinating Facts About Famous Brandsby Charles ReichblimISBN 1579123562 (1-57912-356-2)
Softcover, Black Dog & Leventhal Pub
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Food Finds: Americas Best Local Foods and the People Who Produce Themby Allison Engel, Margaret EngelISBN 0060958375 (0-06-095837-5)
Softcover, Harpercollins
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From Altoids To Zima: The Surprising Stories Behind 125 Brand Namesby Evan MorrisISBN 0743257979 (0-7432-5797-9)
Softcover, Simon & Schuster
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Going, Going, Gone : Vanishing Americanaby Susan Jonas, Marilyn NissensonISBN 0811819191 (0-8118-1919-1)
Softcover, Chronicle Books LLC
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› Find signed collectible books: 'Going, Going, Gone : Vanishing Americana'Book summary:A pre-millennium catalogue to the vanished treasures of the century. [via]
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How Do You Spell Haagen-Dazs? : A Unique Spelling Reference to the Ubiquitous World of Trademark Namesby Carl Hausman, Sherry HausmanISBN 0735203024 (0-7352-0302-4)
Softcover, Prentice Hall Press
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Illicit: How Smugglers, Traffickers and Copycats Are Hijacking the Global Economyby Moises NaimISBN 1400078849 (1-4000-7884-9)
Softcover, Random House Inc
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› Find signed collectible books: 'Illicit: How Smugglers, Traffickers and Copycats Are Hijacking the Global Economy'Book summary:Illicit activities are exploding worldwide. The onslaught of globalization has unleashed a tidal wave of bad stuff--everything from arms trafficking, human smuggling, and money laundering to music bootlegging. Here is the dark side of globalization: the mushrooming underground economy. Moisés Naím explores this murky world in his book Illicit. Naím is the editor of the relaunched magazine Foreign Policy and a former executive director of the World Bank and Minister of Trade and Industry of Venezuela. In Illicit, he unties the connections between the Colombian cocaine dealer, the New York banker steering money to offshore tax havens, the Albanian forcing women into prostitution, and the Chinese market stall-holder selling counterfeit DVDs.
Naím reports that legitimate global trade has doubled since 1990 from $5 to $10 trillion. Meanwhile, money laundering has gone up tenfold, exceeding $1 trillion a year. Smuggling and money laundering have always existed, but Naím shows how they have increased at a staggering pace in the wake of globalization, despite new government controls since 9/11. The main culprits are the collapse of the Iron Curtain and state deregulation. As the reach of organized crime has expanded, governments have failed to keep up. Naím illustrates the problems with stories about A.Q. Khan, the father of Pakistan's atomic bomb who sold nuclear technology to North Korea and Libya; Walter C. Anderson, an American who was accused of hiding $450 million in offshore accounts to evade taxes; and Vladimir Montesinos, the Peruvian intelligence czar who is on trial for trafficking drugs and arms. The book, while a little dry, will be interesting to policy buffs and aspiring crooks alike. --Alex Roslin [via]
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It's Not How Good You Are, It's How Good You Want to Beby Paul ArdenISBN 0714843377 (0-7148-4337-7)
Softcover, Phaidon Inc Ltd
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› Find signed collectible books: 'It's Not How Good You Are, It's How Good You Want to Be'Book summary:It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must!
Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis. [via]
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Lovemarks: The Future Beyond Brandsby Kevin Roberts, A. G. LafleyISBN 157687270X (1-57687-270-X)
Hardcover, Power House Books
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› Find signed collectible books: 'Lovemarks: The Future Beyond Brands'Book summary:Sellout "Brand" or just plain "Bland"? In Lovemarks, advertising giant Saatchi & Saatchi CEO Kevin Roberts delves deep into what mysteries lie behind the long-term success and unwavering customer loyalty for a can of Coke or a pair of Levi's, ultimately concluding that Love is the answer, and without some emotional connection to a product, it will dry up like a generic raisin in the sun. Enter Lovemarks, the new marketing buzzword, which will likely be bandied about at board meetings as vigorously as The Tipping Point.
But before Roberts can get to what in fact a Lovemark means in the worlds of advertising and marketing, he takes us on a virtual tour of his CV. There was his first post at Mary Quant in London, then the gig as New Products Manager of Gillette International in the Middle East, on to CEO of Pepsi in Canada, and later the same role at Lion Nathan in New Zealand. The list goes on, and so does Roberts--on and on--about his achievements and experience building brand awareness and shaking things up (he famously machine-gunned a vending machine at a presentation for a spot on the evening news). More importantly, he succeeds at blasting away the smoke and mirrors that might prevent a creative genius (or an ordinary consumer) from seeing what makes Superman the most beloved super-hero of all time.
Despite the somewhat egocentric approach to taking us there (he is, after-all, a pretty smart guy), we arrive at Roberts's point beautifully, and see what he sees: "That human attention has become our principle currency." And that, in these times, forming long-term emotionally charged relationships with customers is the only way to make a product weather the long haul. And while Roberts speaks to us in a spirited, conversational manner (that makes Lovemarks a pleasure to read), the design of the book seems to work against him, as convoluted typography and a general lack of layout consistency give the book a visually amateurish look. --Christene Barberich [via]
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Managing Brand Equity: Capitalizing on the Value of a Brand Nameby David A. AakerISBN 0029001013 (0-02-900101-3)
Hardcover, Simon & Schuster
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› Find signed collectible books: 'Managing Brand Equity: Capitalizing on the Value of a Brand Name'Book summary:The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented.
In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn
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Marketing by Design: Design-Driven Merchandisingby D.K. Holland, Sherwin HarrisISBN 1564961095 (1-56496-109-5)
Hardcover, F & W Pubns
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Marks of Excellence: The History and Taxonomy of Trademarksby Per MollerupISBN 0714838381 (0-7148-3838-1)
Softcover, Phaidon Inc Ltd
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› Find signed collectible books: 'Marks of Excellence: The History and Taxonomy of Trademarks'Book summary:Finding the roots of trademarks in heraldry, potter's marks, monograms, and other such ancient devices, this book traces the history of the corporate visual lexicon and produces a taxonomy of the commercial age. An alphabetical section covers motifs from animals to waves, with short definitions and analyses beautifully complemented by daringly cropped and crisply photographed images. Pictures of this quality and interest would steal the show in most volumes, but the text stands up well to the challenge of images that gain force because of the familiarity of their subjects (corporate trademarks), and the unusual sense that the book's context lends to them. Marks of Excellence is a worthwhile exploration at the modern language of ownership. [via]
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The New Big Book of Logosby David E. CarterISBN 0060567554 (0-06-056755-4)
Softcover, HarperCollins Publishers
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A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Centuryby Stephen Fenichell, Scott BedburyISBN 0142001902 (0-14-200190-2)
Softcover, Penguin Group USA
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A New Brand World : Ten Principles for Achieving Brand Leadership in the 21st Centuryby Scott Bedbury, Stephen FenichellISBN 0670030767 (0-670-03076-7)
Hardcover, Penguin Group (USA) Incorporated
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The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Centuryby John GrantISBN 1587990245 (1-58799-024-5)
Softcover, Cengage Learning College
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No Logo: El Poder De Las Marcasby Naomi KleinISBN 8449312485 (84-493-1248-5)
Softcover, Paidos Iberica Ediciones S A
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No Logo: No Space No Choice No Jobsby Naomi KleinISBN 0312421435 (0-312-42143-5)
Softcover, St Martins Pr
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› Find signed collectible books: 'No Logo: No Space No Choice No Jobs'Book summary:With a new Afterword to the 2002 edition, No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing-and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement. As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe-witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy-a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in "Joe Chemo" for "Joe Camel"). No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing. "This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable."-Naomi Klein, from her Introduction [via]
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No Logo: Taking Aim at the Brand Bulliesby Naomi KleinISBN 0312271921 (0-312-27192-1)
Softcover, Picador
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› Find signed collectible books: 'No Logo: Taking Aim at the Brand Bullies'Book summary:We live in an era where image is nearly everything, where the proliferation of brand-name culture has created, to take one hyperbolic example from Naomi Klein's No Logo, "walking, talking, life-sized Tommy [Hilfiger] dolls, mummified in fully branded Tommy worlds." Brand identities are even flourishing online, she notes--and for some retailers, perhaps best of all online: "Liberated from the real-world burdens of stores and product manufacturing, these brands are free to soar, less as the disseminators of goods or services than as collective hallucinations."
In No Logo, Klein patiently demonstrates, step by step, how brands have become ubiquitous, not just in media and on the street but increasingly in the schools as well. (The controversy over advertiser-sponsored Channel One may be old hat, but many readers will be surprised to learn about ads in school lavatories and exclusive concessions in school cafeterias.) The global companies claim to support diversity, but their version of "corporate multiculturalism" is merely intended to create more buying options for consumers. When Klein talks about how easy it is for retailers like Wal-Mart and Blockbuster to "censor" the contents of videotapes and albums, she also considers the role corporate conglomeration plays in the process. How much would one expect Paramount Pictures, for example, to protest against Blockbuster's policies, given that they're both divisions of Viacom?
Klein also looks at the workers who keep these companies running, most of whom never share in any of the great rewards. The president of Borders, when asked whether the bookstore chain could pay its clerks a "living wage," wrote that "while the concept is romantically appealing, it ignores the practicalities and realities of our business environment." Those clerks should probably just be grateful they're not stuck in an Asian sweatshop, making pennies an hour to produce Nike sneakers or other must-have fashion items. Klein also discusses at some length the tactic of hiring "permatemps" who can do most of the work and receive few, if any, benefits like health care, paid vacations, or stock options. While many workers are glad to be part of the "Free Agent Nation," observers note that, particularly in the high-tech industry, such policies make it increasingly difficult to organize workers and advocate for change.
But resistance is growing, and the backlash against the brands has set in. Street-level education programs have taught kids in the inner cities, for example, not only about Nike's abusive labor practices but about the astronomical markup in their prices. Boycotts have commenced: as one urban teen put it, "Nike, we made you. We can break you." But there's more to the revolution, as Klein optimistically recounts: "Ethical shareholders, culture jammers, street reclaimers, McUnion organizers, human-rights hacktivists, school-logo fighters and Internet corporate watchdogs are at the early stages of demanding a citizen-centered alternative to the international rule of the brands ... as global, and as capable of coordinated action, as the multinational corporations it seeks to subvert." No Logo is a comprehensive account of what the global economy has wrought and the actions taking place to thwart it. --Ron Hogan [via]
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Nobrow: The Culture of Marketing the Marketing of Cultureby John SeabrookISBN 0375704515 (0-375-70451-5)
Softcover, Vintage Books
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› Find signed collectible books: 'Nobrow: The Culture of Marketing the Marketing of Culture'Book summary:John Seabrook, The New Yorker's "Buzz Studies" writer, deftly conveys the hubbub of modern pop culture, the blending of highbrow and lowbrow tastes, into a new sensibility he dubs "Nobrow." In Nobrowland, nobody can sell out, because art and commerce have fused like colliding electrons. America used to be split between "stark intellectuality and the plane of stark business," but now, as Puff Daddy observes, "It's all about the Benjamins [$100 bills]." It's not just that an Oxford-bred guy like Seabrook is a connoisseur of Biggie Smalls, it's that everyone, high and low, wants to feel part of the Buzz, to soak up the power of celebrity success. Puffy's rap hit constitutes "merchandising, advertising, salary-boasting, and art all at once," says Seabrook. Nowadays, "commercial culture has to do the work that both high and folk culture used to do--not only enlighten and teach but bond families and communities."
Nobrow is itself a work of Nobrow art, shape-shifting like a Beck tune: it's art appreciation, memoir, social history, high-altitude academic theory, and shoe-leather reporting all at once. Seabrook captures world-historical figures in action: George Lucas, MTV's Judy McGrath, music exec Danny "Nirvana" Goldberg, and kabillionaire David Geffen, who helped bring you Tom Cruise and DreamWorks. The big book on Geffen may be The Operator, but Seabrook can nail him in a phrase: "The boredom in his eyes, which seemed on the verge of spilling over into other parts of his face, was held in check by his lively eyebrows." And no one has outdone Seabrook's jaunty account of his elite magazine's Nobrowification by Tina Brown, who established "a hierarchy of hotness."
Seabrook doesn't score on every shot, but it's fun to watch him play. He's like a kid brother to his cult idol, George W.S. Trow, author of the prescient 1978 classic Within the Context of No Context. If Eustace Tilley, The New Yorker's famous monocled snob icon, got zonked on "chronic bubonic" pot and gangsta rap, he might have written this dizzy yet erudite book. Indeed, one might not be altogether amiss in calling it "da bomb." --Tim Appelo [via]
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One Hundred and One Things to Doby KesselskramerISBN 9063691440 (90-6369-144-0)
Softcover, Gingko Pr Inc
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Pattern Recognitionby William GibsonISBN 0425192938 (0-425-19293-8)
Softcover, Berkley Pub Group
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› Find signed collectible books: 'Pattern Recognition'Book summary:With Pattern Recognition, William Gibson, the man who introduced cyberpunk to the world, gives us his first novel set in the present. But as Gibson's imagination makes clear, our corporation-dominated, technologically advanced reality doesn't need much tweaking to take on the aura of science fiction.
If there's a fantastical element to this, the author's eighth book, it's in protagonist Cayce Pollard's special talent. Here, Gibson takes some of No Logo author Naomi Klein's ideas about branding to a logical extreme: Pollard has an instinctual, often violently intense reaction to logos, a condition that makes her valuable to advertising agencies looking for the most effective way to brand a product. This talent, however, makes a trip to a department store potentially lethal, as when she visits a London shopping emporium and is inundated by "a mountainside of Tommy [Hilfiger] coming down in her head." "Some people ingest a single peanut and their head swells like a basketball," writes Gibson. "When it happens to Cayce, it's her psyche.... When it starts, it's pure reaction, like biting down hard on a piece of foil." Pollard is also a "coolhunter" of the first order, which means she can sniff out a trend before it's even begun to be commodified. She's so good, in fact, that "she's met the very Mexican who first wore his baseball cap backwards."
With such sensitivity to our over-branded world, it's completely natural that our heroine would become fascinated by Internet footage of a film in which characters, setting, and time are completely generic--unbranded, unfixed, free. But Pollard isn't the only one obsessed by "the footage," as it's referred to, and this is where Gibson's masterful storytelling comes to the fore. Who will be the first to solve the mystery of the film's origin? Who else is trying, and for what potentially nefarious purpose? As usual the author proves adept at weaving a suspenseful narrative out of humdrum elements, such as e-mail exchanges. If there's a caveat, it's that, as with literary forefather Philip K. Dick, the Vancouver-based author's prose veers wildly from the poetic to the clunky. And his supporting characters often amount to nothing more than a combination of an unusual name and shadowy motive. But the continual barrage of ideas, and the way Gibson arranges them for maximum impact, make for a gripping and insightful glimpse into our hyperdriven consumer culture. --Shawn Conner [via]
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Poplorica: A Popular History of the Fads, Mavericks, Inventions, and Lore that Shaped Modern Americaby Martin J. Smith, Patrick J. KigerISBN 0060535326 (0-06-053532-6)
Softcover, Harper Resource
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› Find signed collectible books: 'Poplorica: A Popular History of the Fads, Mavericks, Inventions, and Lore that Shaped Modern America'Book summary:Pop culture meets pop reference in this irreverent tour of twenty unlikely events, innovations, and individuals that forever changed how we live today -- the food we eat, the places we live, the love we make, the fads we follow, the clothes we wear, the products we buy, and much more.
Veteran journalists Martin J. Smith and Patrick J. Kiger make the offbeat their beat, revealing the odd, surprising, and amusing origins of inexplicable cultural phenomena. From slam dunks to rock 'n' roll punks, permanent press to pantyhose, black velvet painting to point-click culture, high-tech diapers to low-brow entertainment -- they cover sports, business, music, media, film, fashion, and science, and explain a lot about why life today is so weird:
- If homeowners hate yardwork, why do most suburban homes have lawns?
- In the best-fed country on earth, how did thin become "in"?
- When did the "convenience" of convenience food become more important than the food?
- Was the sexual revolution really sparked by the disastrous honeymoon of a science geek?
- Why are today's multimillion-dollar design and marketing plans for cars based on the biggest failure in automotive history?
- How did the invention of air conditioning radically rebalance political power and affect the paths of presidents?
The untold, unexpected, sometimes unholy stories are here, providing instant inside knowledge and richly entertaining insights into how and why we live as we do.
[via]More editions of Poplorica: A Popular History of the Fads, Mavericks, Inventions, and Lore that Shaped Modern America:
- Poplorica: A Popular History of the Fads, Mavericks, Inventions, and Lore that Shaped Modern America: ISBN 0060535318 (0-06-053531-8)
Hardcover, Harpercollins - Poplorica: A Popular History of the Fads, Mavericks, Inventions, and Lore that Shaped Modern America: ISBN 0060535326 (0-06-053532-6)
Softcover, Harper Resource
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Products of Our Timeby David RedheadISBN 3764362340 (3-7643-6234-0)
Softcover, Birkhauser Boston
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› Find signed collectible books: 'Products of Our Time'Book summary:Die neonfarbenen iMacs von Apple, der dem Käfer nachempfundene Beetle, das Nokia-Handy und Kosmetik von Philosophy gehören genauso zu den typischen Produkten der 90er-Jahre wie eine neue Generation von Landminen und die Potenzpille Viagra. David Redhead, Kurator am Designmuseum "The Lighthouse" in Glasgow, hat sie gesammelt und für die Ausstellung Products of our Time eine repräsentative Auswahl zusammengestellt. Die Fülle der Objekte von Caterpillar-Schuhen bis zur virtuellen Heldin Lara Croft, von den Lavalampen bis zu den Tamagotchis präsentierte Redhead in fünf Gruppen: "Basics", "More", "Controll", "Identity" und "Crises". So lauten auch die Kapitel, in dem begleitend zur Ausstellung erschienen Band.
In diesem innovativ gestalteten Katalog gelingt es Redhead, in knappem, pointiertem Stil eine überaus treffende Kulturgeschichte der 90er-Jahre zu schreiben. Ein Porträt, das die Trends von der "Neuen Bescheidenheit" über den Technologie-Hype bis zur Vorbereitung auf die "finale Krise" beschreibt und mit subtiler britischer Ironie kommentiert. Dass es nicht besonders schmeichelhaft ausfällt, liegt daran, dass Redhead unsere postmodernen Paradoxien nicht übersieht, sondern genau benennt. Zum Beispiel die Widersprüchlichkeit zwischen der Faszination für futuristisches Designs und nostalgischen Sehnsüchten oder das typisch moderne Dilemma der Unvereinbarkeit von Individualimus und Massenkonsum. Die Designer spielen mit. Sie entwerfen Modelle wie den Audi TT und ihre Werbeslogans lauten "Don't imitate, innovate". Damit, und Redhead demonstriert das geschickt an vielen Beispielen, spiegelt die Art und Weise, wie die Dinge gestaltet sind, den Zeitgeist wider: unsere Wünsche, Hoffnungen, Sehnsüchte und Ängste. Products of our Time bietet deshalb viel mehr als einen Überblick über die Entwicklung des Designs in den letzten zehn Jahren. Dieser handliche Band, der Abbildungen und Text vorbildlich integriert, ist ein intelligenter und spritziger Essay über die vielfältigen Fassetten unserer Waren- und Gefühlswelt. Nicht nur ein visuelles Vergnügen, sondern auch höchster Lesegenuss! --Doris Lösch [via]
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Shelf Lifeby Paul West, Rosie Walford, Paula BensonISBN 1582344949 (1-58234-494-9)
Hardcover, St Martins Pr
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So Yesterdayby Scott WesterfeldISBN 1595140328 (1-59514-032-8)
Softcover, Penguin Group USA
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› Find signed collectible books: 'So Yesterday'Book summary:[via]Ever wonder who was the first kid to keep a wallet on a big chunky chain, or wear way-too-big pants on purpose? What about the mythical first guy who wore his baseball cap backwards? These are the Innovators, the people on the very cusp of cool. Seventeen-year-old Hunter Braque's job is finding them for the retail market.
But when a big-money client disappears, Hunter must use all his cool-hunting talents to find her. Along the way he's drawn into a web of brand-name intrigue-a missing cargo of the coolest shoes he's ever seen, ads for products that don't exist, and a shadowy group dedicated to the downfall of consumerism as we know it.
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Swoosh: The Unauthorized Story of Nike and the Men Who Played Thereby J.B. Strasser, Laurie BecklundISBN 0887306225 (0-88730-622-5)
Softcover, Harpercollins
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› Find signed collectible books: 'Swoosh: The Unauthorized Story of Nike and the Men Who Played There'Book summary:The unauthorized national-bestselling sensation revealing the absorbing story of the rise, fall, and recovery of Nike, by a former employee and a Los Angeles Times reporter. [via]
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The Tipping Point: How Little Things Can Make a Big Differenceby Malcolm GladwellISBN 0316346624 (0-316-34662-4)
Softcover, Back Bay Books
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› Find signed collectible books: 'The Tipping Point: How Little Things Can Make a Big Difference'Book summary:"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.
For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.
Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan [via]
More editions of The Tipping Point: How Little Things Can Make a Big Difference:
- The Tipping Point: How Little Things Can Make a Big Difference: ISBN 0316316962 (0-316-31696-2)
Hardcover, Little Brown & Co - The Tipping Point: How Little Things Can Make a Big Difference: ISBN 0316679070 (0-316-67907-0)
Softcover, Warner Books Inc - The Tipping Point: How Little Things Can Make a Big Difference: ISBN 0316648523 (0-316-64852-3)
Hardcover, Little Brown & Co - The Tipping Point: How Little Things Can Make a Big Difference: ISBN 0316346624 (0-316-34662-4)
Softcover, Back Bay Books
- The Tipping Point: How Little Things Can Make a Big Difference: ISBN 0316316962 (0-316-31696-2)
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United We Brand: How to Create a Cohesive Brand That's Seen, Heard, and Rememberedby Mike MoserISBN 1578517982 (1-57851-798-2)
Hardcover, Perseus Distribution Services
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› Find signed collectible books: 'United We Brand: How to Create a Cohesive Brand That's Seen, Heard, and Remembered'Book summary:Most executives know their company's values and brand message, but often they fail to make sure that everyone else knows them too. The result? A weak brand that conveys different messages inside the company--and out in the marketplace. United We Brand offers a hands-on action plan for building a cohesive brand strategy from the ground up.[via]
Drawing from two decades of experience creating brand identities for companies including Dell, Cisco, and Kia Motors, Mike Moser provides a proven template for transforming disparate, "fuzzy" brand information into a concrete guidepost for making day-to-day branding decisions. Called the "Brand Roadmap," this valuable tool enables organizations of all sizes and kinds to leverage insights and strategies once only available through big-gun consulting and ad agencies.
Step by step, it guides readers through the four key components of brand strategy: identifying core values, creating a focused brand message, developing a distinctive brand personality, and choosing a consistent set of brand icons. Filled with vivid case examples and practical worksheets, United We Brand is essential for anyone involved in charting a company's distinctive path to success. Winner of five Clio Awards and two Cannes Lions.More editions of United We Brand: How to Create a Cohesive Brand That's Seen, Heard, and Remembered:
Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Valueby Peter DoyleISBN 0471877271 (0-471-87727-1)
Hardcover, John Wiley & Sons Inc
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Whisk(E)Yby Stefan Gabanyi, Gunter MatteiISBN 0789203839 (0-7892-0383-9)
Hardcover, Abbeville Pr
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› Find signed collectible books: 'Whisk(E)Y'Book summary:The history of whiskey is shrouded in some mystery. First produced in the Middle Ages, it has gained a worldwide audience and is produced from Ireland to India. For the whiskey connoisseur, no library would be complete without this fascinating look at the world of whiskey (as it is spelled in Ireland and the United States--Scotland and Canada spell it "whisky"). With more than 1,000 entries on everything from individual brands to the history of single-malt scotch, Whisk(e)y will appeal to aficionados and novices alike. [via]
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Winning with the P&G 99by Charles L. DeckerISBN 0671017403 (0-671-01740-3)
Softcover, Simon & Schuster
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› Find signed collectible books: 'Winning with the P&G 99 : 99 Principles and Practices of Procter and Gamble's Success'Book summary:Using his own experience at P&G and incorporating the perspectives of dozens of former employees, former brand manager Charles Decker presents the time-tested strategies that have kept the company on top -- practical insights for anyone managing a business, a career, or striving for a personal best. [via]
French
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American Psycho-Frenchby Bret Easton EllisISBN 2020253801 (2-02-025380-1)
Softcover, Distribooks Inc
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› Find signed collectible books: 'American Psycho-French'Book summary:Patrick Bateman est un jeune homme riche, beau et intelligent. Un golden boy de Wall Street à qui tout réussit. Il est par ailleurs parfaitement au fait des techniques de nettoyage et désincrustage de la peau les plus efficaces, il s'applique les meilleures crèmes pour le visage, ne porte que des vêtements de grands couturiers, utilise les derniers gadgets technologiques et passe ses soirées au Tunnel, la boîte branchée du moment. Bien sûr, tous ses amis sont comme lui.
La seule différence, c'est qu'en plus Patrick Bateman viole, torture et tue. Mais il ne ressent jamais rien. Juste une légère contrariété lorsque ses scénarii ne se déroulent pas exactement comme prévu. À sa sortie en 1991, le roman d'Ellis suscita une vive émotion, aussi bien à cause de ses scènes d'horreur décrites quasi cliniquement que de son principal personnage, Bateman, symbole de la réussite économique, enfant prodige travesti en tueur sadique et immoral. Il faut dire qu'Ellis s'attaque de front à tous les excès de superficialité de l'Occident contemporain : sexe, culte du corps, de la richesse et de la jeunesse. Une entreprise de destruction commencée très tôt avec son premier roman Moins que zéro écrit alors qu'il avait 22 ans et que l'on retrouve dans Glamorama. Bret Easton Ellis ou l'art de mettre de l'acide sur les plaies béantes de la société. --Stellio Paris [via]
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No Logo: El Poder de Las Marcasby Naomi KleinISBN 8449310741 (84-493-1074-1)
Hardcover, Ediciones Paidos Iberica, S.A.
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