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books tagged “branding”
English
- The 11 Immutable Laws of Internet Branding
by Al Ries, Laura Ries
Hardcover, HarperCollins Publishers, ISBN 0060196211 (0-06-019621-1) - The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
by Al Ries, Laura Ries
Softcover, Harperbusiness, ISBN 0060007737 (0-06-000773-7)More editions of The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand:
- The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
by Al Ries, Jack Trout
Softcover, Harpercollins, ISBN 0887306667 (0-88730-666-7)More editions of The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk:
- Absolut Book: The Absolut Vodka Advertising Story
by Richard W. Lewis
Softcover, Journey Editions, ISBN 1885203292 (1-885203-29-2)More editions of Absolut Book: The Absolut Vodka Advertising Story:
- Airline: Identity, Design and Culture
by Keith Lovegrove
Softcover, Te Neues Pub Group, ISBN 3823854607 (3-8238-5460-7) - All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
by Seth Godin
Hardcover, Portfolio, ISBN 1591841003 (1-59184-100-3) - The Best of Business Card Design 7
by W. Harvey
Hardcover, Rockport Pub, ISBN 1592532209 (1-59253-220-9) - The Brand Gap: How To Bridge The Distance Between Business Strategy And Design
by Marty Neumeier
Softcover, Peachpit Pr, ISBN 0321348109 (0-321-34810-9)More editions of The Brand Gap: How To Bridge The Distance Between Business Strategy And Design:
- Brand Hijack: Marketing Without Marketing
by Alex Wipperfuth
Softcover, Penguin Group USA, ISBN 1591841402 (1-59184-140-2)More editions of Brand Hijack: Marketing Without Marketing:
- The Brand You 50: Or, Fifty Ways to Transform Yourself from an "Employee" into a Brand That Shouts Distinction, Commitment, and Passion!
by Tom Peters
Hardcover, Random House Inc, ISBN 0375407723 (0-375-40772-3) -
Branded: The Buying and Selling of Teenagers
by Alissa Quart
Softcover, Perseus Books Group, ISBN 0738208620 (0-7382-0862-0)More editions of Branded: The Buying and Selling of Teenagers:
- Building Strong Brands
by David A. Aaker
Hardcover, Free Pr, ISBN 002900151X (0-02-900151-X) - Crm at the Speed of Light: Essential Customer Strategies for the 21st Century
by Paul Greenberg
Hardcover, McGraw-Hill Osborne Media, ISBN 0072224169 (0-07-222416-9) - Cutting Edge Advertising: How To Create The World's Best Print For Brands In The 21st Century
by Jim Aitchison
Softcover, Pearson P T R, ISBN 013012897X (0-13-012897-X) - Designing Brand Identity: A Complete Guide to Creating, Building, And Maintaining Strong Brands
by Alina Wheeler
Hardcover, John Wiley & Sons Inc, ISBN 0471746843 (0-471-74684-3)More editions of Designing Brand Identity: A Complete Guide to Creating, Building, And Maintaining Strong Brands:
- Differentiate or Die: Survival in Our Era of Killer Competition
by Jack Trout
Softcover, John Wiley & Sons Inc, ISBN 0471028924 (0-471-02892-4)More editions of Differentiate or Die: Survival in Our Era of Killer Competition:
- Emotional Branding: The New Paradigm for Connecting Brands to People
by Marc Gobe
Hardcover, Allworth Pr, ISBN 1581150784 (1-58115-078-4) - The Engaged Customer: The New Rules of Internet Direct Marketing
by Hans Peter Brondmo
Softcover, Harpercollins, ISBN 0066620791 (0-06-662079-1)More editions of The Engaged Customer: The New Rules of Internet Direct Marketing:
- Enterprise One to One: Tools for Competing in the Interactive Age
by Don Peppers, Martha Rogers
Softcover, Bantam Dell Pub Group, ISBN 038548755X (0-385-48755-X)More editions of Enterprise One to One: Tools for Competing in the Interactive Age:
- Graphic Workshop: A Step-by-step Guide
by Chuck Green
Hardcover, Quayside Pub Group, ISBN 1592530885 (1-59253-088-5) - Great American Blow-Up: Puffery in Advertising and Selling
by Preston Ivan L.
Softcover, Univ of Wisconsin Pr, ISBN 0299067343 (0-299-06734-3) - Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business
by Jay Conrad Levinson
Softcover, Houghton Mifflin Company, ISBN 0395906253 (0-395-90625-3)More editions of Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business:
- Harvard Business Review on Brand Management
by David A. Aaker, David Kenny, Erich Joachimsthaler, John Quelch, Vijay Vishwanath, Mark Jonathan
Softcover, Harvard Business School Pr, ISBN 1578511445 (1-57851-144-5) - Identity Design Sourcebook: Successful Ids Deconstructed and Revealed
by Clay Andres, Catharine Fishel, Pat Matson Knapp
Hardcover, Rockport Pub, ISBN 159253029X (1-59253-029-X) -
Jennifer Government
by Max Barry
Softcover, Random House Inc, ISBN 1400030927 (1-4000-3092-7)More editions of Jennifer Government:
- Logo Design Workbook: A Hands-on Guide to Creating Logos
by Sean Adams, Noreen Morioka, Terry Stone
Softcover, Rockport Pub, ISBN 1592532349 (1-59253-234-9) - Making Ads Pay
by John Caples
Softcover, Dover Pubns, ISBN 048621575X (0-486-21575-X) - Management of the Absurd: Paradoxes in Leadership
by Richard Farson
Softcover, Simon & Schuster, ISBN 0684830442 (0-684-83044-2)More editions of Management of the Absurd: Paradoxes in Leadership:
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Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image
by Alex Simonson, Bernd Schmitt
Hardcover, Free Pr, ISBN 0684826550 (0-684-82655-0) - Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts!
by Jon Spoelstra
Hardcover, Bard, ISBN 1885167504 (1-885167-50-4) - Married to the Brand: Why Consumers Bond With Some Brands for Life Lessons From 60 Years of Research into The Psychology of Consumer Relationships
by William J. McEwen
Hardcover, Gallup Pr, ISBN 1595620052 (1-59562-005-2) - A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
by Stephen Fenichell, Scott Bedbury
Softcover, Penguin Group USA, ISBN 0142001902 (0-14-200190-2) - A New Brand World : Ten Principles for Achieving Brand Leadership in the 21st Century
by Scott Bedbury, Stephen Fenichell
Hardcover, Penguin Group (USA) Incorporated, ISBN 0670030767 (0-670-03076-7) - No Logo: El Poder De Las Marcas
by Naomi Klein
Softcover, Paidos Iberica Ediciones S A, ISBN 8449312485 (84-493-1248-5) - No Logo: No Space No Choice No Jobs
by Naomi Klein
Softcover, St Martins Pr, ISBN 0312421435 (0-312-42143-5) - No Logo: Taking Aim at the Brand Bullies
by Naomi Klein
Softcover, Picador, ISBN 0312271921 (0-312-27192-1)More editions of No Logo: Taking Aim at the Brand Bullies:
- The One to One Future: Building Relationships One Customer at a Time
by Don Peppers, Martha Rogers
Softcover, Bantam Dell Pub Group, ISBN 0385485662 (0-385-48566-2) -
The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
by Al Ries, Laura Ries
Hardcover, Harperbusiness, ISBN 0060570148 (0-06-057014-8) -
The Origin Of Brands: How Product Evolution Creates Endless Possibilities For New Brands
by Al Ries, Laura Ries
Softcover, Harpercollins, ISBN 0060570156 (0-06-057015-6) - Pattern Recognition
by William Gibson
Softcover, Berkley Pub Group, ISBN 0425192938 (0-425-19293-8) - Permission Marketing: Turning Strangers into Friends, and Friends into Customers
by Seth Godin
Hardcover, Simon & Schuster, ISBN 0684856360 (0-684-85636-0) - Plunkett's Advertising and Branding Industry Almanac: The Only Comprehensive Guide to Advertising Companies and Trends
by Jack W. Plunkett
Softcover, Plunkett Research Ltd, ISBN 1593920059 (1-59392-005-9) - Poor Richard's Branding Yourself Online: How to Use the Internet to Become a Celebrity or Expert in Your Field
by Bob Baker
Softcover, Top Floor Pub, ISBN 1930082142 (1-930082-14-2) - Popco
by Scarlett Thomas
Softcover, Fourth Estate, ISBN 1841157635 (1-84115-763-5) - Positioning: The Battle for Your Mind
by Al Ries, Jack Trout
Softcover, McGraw-Hill, ISBN 0071373586 (0-07-137358-6)More editions of Positioning: The Battle for Your Mind:
- Positioning: The Battle for Your Mind: Hardcover, McGraw-Hill, ISBN 0071359168 (0-07-135916-8)
- Positioning: The Battle for Your Mind: Softcover, Grand Central Pub, ISBN 0446347949 (0-446-34794-9)
- Positioning: The Battle for Your Mind: Hardcover, McGraw-Hill, ISBN 0070652635 (0-07-065263-5)
- Positioning: The Battle for Your Mind: Hardcover, McGraw-Hill, ISBN 0070652643 (0-07-065264-3)
- Pour Your Heart into It: How Starbucks Build a Company One Cup at a Time
by Howard Schultz, Dori Jones Yang
Softcover, Hyperion Books, ISBN 0786883561 (0-7868-8356-1)More editions of Pour Your Heart into It: How Starbucks Build a Company One Cup at a Time:
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The Project50: Or, Fifty Ways to Transform Every "Task" into a Project That Matters
by Thomas J. Peters
Hardcover, Random House Inc, ISBN 0375407731 (0-375-40773-1) - Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin
Hardcover, Portfolio, ISBN 159184021X (1-59184-021-X) - The Scarlet Letter
by Nathaniel Hawthorne
Softcover, Townsend Press, ISBN 1591940729 (1-59194-072-9)More editions of The Scarlet Letter:
- The Scarlet Letter: Softcover, Sterling Pub Co Inc, ISBN 1593080123 (1-59308-012-3)
- The Scarlet Letter: Softcover, Sterling Pub Co Inc, ISBN 159308207X (1-59308-207-X)
- The Scarlet Letter: Softcover, Lb May & Assoc Inc, ISBN 1853260290 (1-85326-029-0)
- The Scarlet Letter: Softcover, Wordsworth Edition, ISBN 1853265683 (1-85326-568-3)
- The Scarlet Letter: Hardcover, Sterling Pub Co Inc, ISBN 1593081707 (1-59308-170-7)
- The Scarlet Letter: Hardcover, Silver Burdett Pr, ISBN 1879329069 (1-879329-06-9)
- The Scarlet Letter: Hardcover, Koenemann Verlagsgesellschaft, ISBN 3895084573 (3-89508-457-3)
- Secret Formulas of the Wizard of Ads
by Roy H. Williams
Softcover, Bard, ISBN 1885167393 (1-885167-39-3)More editions of Secret Formulas of the Wizard of Ads:
- Small Business Marketing For Dummies
by Barbara Findlay Schenck
Softcover, John Wiley & Sons Inc, ISBN 0764578391 (0-7645-7839-1) -
Storytelling: Branding In Practice
by K. FOG, Christian Budtz, Baris Yakaboylu
Hardcover, Springer Verlag, ISBN 3540235019 (3-540-23501-9) - Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change
by Seth Godin, Charles Darwin
Softcover, Simon & Schuster, ISBN 0743233387 (0-7432-3338-7) - Survival Is Not Enough : Zooming, Evolution, and the Future of Your Company
by Seth Godin
Hardcover, Simon & Schuster, ISBN 0743225716 (0-7432-2571-6) - Trading Up: The New American Luxury
by Michael Silverstein, John Butman, Neil Fiske
Hardcover, Penguin USA, ISBN 1591840139 (1-59184-013-9) - Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them
by Michael Silverstein, John Butman, Neil Fiske
Hardcover, Penguin Group USA, ISBN 1591840805 (1-59184-080-5) - Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You
by Seth Godin, Malcolm Gladwell
Softcover, Hyperion Books, ISBN 0786887176 (0-7868-8717-6)More editions of Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You:
- Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea
by Bill Schley, Carl Nichols
Hardcover, Portfolio, ISBN 1591841127 (1-59184-112-7) -
Wikinomics: How Mass Collaboration Changes Everything
by Don Tapscott, Anthony D. Williams
Hardcover, Portfolio, ISBN 1591841380 (1-59184-138-0) - The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires
by Roy H. Williams
Softcover, Bard, ISBN 1885167296 (1-885167-29-6)More editions of The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires:
- Wizard!: Harry Potter's Brand Magic
by Stephen Brown
Softcover, Cyan Communications, ISBN 1904879306 (1-904879-30-6) - Wordcraft: The Art Of Turning Little Words Into Big Business
by Alex Frankel
Softcover, Random House Inc, ISBN 1400051053 (1-4000-5105-3)More editions of Wordcraft: The Art Of Turning Little Words Into Big Business:
- Zag: The #1 Strategy of High Performance Brands
by Marty Neumeier
Softcover, Macmillan Computer Pub, ISBN 0321426770 (0-321-42677-0)
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