books tagged “blogs”

Content management, blogs, and online forums are among the most significant online trends today, and Drupal, phpBB, and WordPress are three of the most popular open source applications facilitating these trends.

Drupal is a full content management system that allows you to create any type of website you desire, from an e-commerce to a community-based site. phpBB enables you to set up a bulletin board or forum. And WordPress is the software of choice for the exploding blog community. All three technologies are based on PHP and MySQL.

Building Online Communities with Drupal, phpBB, and Wordpress is authored by a team of experts. Robert T. Douglass created the Drupal-powered blog site NowPublic.com. Mike Little is a founder and contributing developer of the WordPress project. And Jared W. Smith has been a longtime support team member of phpBBHacks.com and has been building sites with phpBB since the first beta releases.

In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you:

• Introduce the people behind your business
• Discuss relevant issues
• Provide a clearinghouse for information and expertise
• Show your business as a good corporate citizen
• Support an exchange of ideas
• Get honest feedback from your customers
• Affect public opinion

If youre new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. Youll find out how to:

• Set up and maintain a blog, write in blogging style, and observe blogging etiquette
• Define your audience and target your blog to reach them
• Involve your customers, earn their trust, educate the public, and build community
• Avoid possible legal pitfalls while keeping your blog interesting
• Encourage contributions and links to your blog
• Use images and design an eye-catching format
• Optimize your blog for top search engine ratings, track your results, and measure your success

Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. Youll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call! [via]

How would you classify a book that begins with the salutation, "People of Earth..."? While the captains of industry might dismiss it as mere science fiction, The Cluetrain Manifesto is definitely of this day and age. Aiming squarely at the solar plexus of corporate America, authors Christopher Locke, Rick Levine, Doc Searls, and David Weinberger show how the Internet is turning business upside down. They proclaim that, thanks to conversations taking place on Web sites and message boards, and in e-mail and chat rooms, employees and customers alike have found voices that undermine the traditional command-and-control hierarchy that organizes most corporate marketing groups. "Markets are conversations," the authors write, and those conversations are "getting smarter faster than most companies." In their view, the lowly customer service rep wields far more power and influence in today's marketplace than the well-oiled front office PR machine.

The Cluetrain Manifesto began as a Web site (www.cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses that pronounced what they felt was the new reality of the networked marketplace. For example, thesis no. 2: "Markets consist of human beings, not demographic sectors"; thesis no. 20: "Companies need to realize their markets are often laughing. At them"; thesis no. 62: "Markets do not want to talk to flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall"; thesis no. 74: "We are immune to advertising. Just forget it." The book enlarges on these themes through seven essays filled with dozens of stories and observations about how business gets done in America and how the Internet will change it all. While Cluetrain will strike many as loud and over the top, the message itself remains quite relevant and unique. This book is for anyone interested in the Internet and e-commerce, and is especially important for those businesses struggling to navigate the topography of the wired marketplace. All aboard! --Harry C. Edwards [via]

How would you classify a book that begins with the salutation, "People of Earth..."? While the captains of industry might dismiss it as mere science fiction, The Cluetrain Manifesto is definitely of this day and age. Aiming squarely at the solar plexus of corporate America, authors Christopher Locke, Rick Levine, Doc Searls, and David Weinberger show how the Internet is turning business upside down. They proclaim that, thanks to conversations taking place on Web sites and message boards, and in e-mail and chat rooms, employees and customers alike have found voices that undermine the traditional command-and-control hierarchy that organizes most corporate marketing groups. "Markets are conversations," the authors write, and those conversations are "getting smarter faster than most companies." In their view, the lowly customer service rep wields far more power and influence in today's marketplace than the well-oiled front office PR machine.

The Cluetrain Manifesto began as a Web site (www.cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses that pronounced what they felt was the new reality of the networked marketplace. For example, thesis no. 2: "Markets consist of human beings, not demographic sectors"; thesis no. 20: "Companies need to realize their markets are often laughing. At them"; thesis no. 62: "Markets do not want to talk to flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall"; thesis no. 74: "We are immune to advertising. Just forget it." The book enlarges on these themes through seven essays filled with dozens of stories and observations about how business gets done in America and how the Internet will change it all. While Cluetrain will strike many as loud and over the top, the message itself remains quite relevant and unique. This book is for anyone interested in the Internet and e-commerce, and is especially important for those businesses struggling to navigate the topography of the wired marketplace. All aboard! --Harry C. Edwards [via]

Crashing the Gate is a shot across the bow at the political establishment in Washington, DC and a call to re-democratize politics in America.
This book lays bare, with passion and precision, how ineffective, incompetent, and antiquated the Democratic Party establishment has become, and how it has failed to adapt and respond to new realities and challenges. The authors save their sharpest knives to go for the jugular in their critique of Republican ideologues who are now running--and ruining--our country.
Written by two of the most popular political bloggers in America, the book hails the new movement--of the netroots, the grassroots, the unorthodox labor unions, the maverick big donors--that is the antidote to old-school politics as usual. Fueled by advances in technology and a hunger for a more authentic and populist democracy, this broad-based movement is changing the way political campaigns are waged and managed.
A must-read book for anyone with an interest in the future of American democracy. [via]

Mark Liberman and Geoffrey K. Pullum have collected some of their most insightful and amusing material from Language Log, their popular web site. Often irreverent and hilarious, these brief essays take on many sacred cows, showing us--among many things--why Strunk & White is useless, how the College Board can't identify sentence errors in the SAT, and what makes Dan Brown one of the worst prose stylists in the business.

There is plenty here to inspire deeper thoughts as well. Why do Pete Rose's statements fall short of saying "I'm sorry," and can we learn how to apologize by analyzing his mistakes? Is there such a thing as mind-reading fatigue? What is the meaning of "pluralism" and "Yankeehood"?

Language Log is a site where serious professional linguists go to have fun. There's plenty of fun and plenty to get you thinking about language in new ways in this collection. [via]

Julie & Julia is the story of Julie Powell's attempt to revitalize her marriage, restore her ambition, and save her soul by cooking all 524 recipes in Julia Child's Mastering the Art of French Cooking, Volume I, in a period of 365 days. The result is a masterful medley of Bridget Jones' Diary meets Like Water for Chocolate, mixed with a healthy dose of original wit, warmth, and inspiration that sets this memoir apart from most tales of personal redemption.

When we first meet Julie, she's a frustrated temp-to-perm secretary who slaves away at a thankless job, only to return to an equally demoralizing apartment in the outer boroughs of Manhattan each evening. At the urging of Eric, her devoted and slightly geeky husband, she decides to start a blog that will chronicle what she dubs the "Julie/Julia Project." What follows is a year of butter-drenched meals that will both necessitate the wearing of an unbearably uncomfortable girdle on the hottest night of the year, as well as the realization that life is what you make of it and joy is not as impossible a quest as it may seem, even when it's -10 degrees out and your pipes are frozen.

Powell is a natural when it comes to connecting with her readers, which is probably why her blog generated so much buzz, both from readers and media alike. And while her self-deprecating sense of humor can sometimes dissolve into whininess, she never really loses her edge, or her sense of purpose. Even on day 365, she's working her way through Mayonnaise Collee and ending the evening "back exactly where we started--just Eric and me, three cats and Buffy...sitting on a couch in the outer boroughs, eating, with Julia chortling alongside us...."

Inspired and encouraging, Julie and Julia is a unique opportunity to join one woman's attempt to change her life, and have a laugh, or ten, along the way. --Gisele Toueg [via]

Julie & Julia is the story of Julie Powell's attempt to revitalize her marriage, restore her ambition, and save her soul by cooking all 524 recipes in Julia Child's Mastering the Art of French Cooking, Volume I, in a period of 365 days. The result is a masterful medley of Bridget Jones' Diary meets Like Water for Chocolate, mixed with a healthy dose of original wit, warmth, and inspiration that sets this memoir apart from most tales of personal redemption.

When we first meet Julie, she's a frustrated temp-to-perm secretary who slaves away at a thankless job, only to return to an equally demoralizing apartment in the outer boroughs of Manhattan each evening. At the urging of Eric, her devoted and slightly geeky husband, she decides to start a blog that will chronicle what she dubs the "Julie/Julia Project." What follows is a year of butter-drenched meals that will both necessitate the wearing of an unbearably uncomfortable girdle on the hottest night of the year, as well as the realization that life is what you make of it and joy is not as impossible a quest as it may seem, even when it's -10 degrees out and your pipes are frozen.

Powell is a natural when it comes to connecting with her readers, which is probably why her blog generated so much buzz, both from readers and media alike. And while her self-deprecating sense of humor can sometimes dissolve into whininess, she never really loses her edge, or her sense of purpose. Even on day 365, she's working her way through Mayonnaise Collee and ending the evening "back exactly where we started--just Eric and me, three cats and Buffy...sitting on a couch in the outer boroughs, eating, with Julia chortling alongside us...."

Inspired and encouraging, Julie and Julia is a unique opportunity to join one woman's attempt to change her life, and have a laugh, or ten, along the way. --Gisele Toueg [via]

Stephanie Pearl-McPhee, best-selling author of At Knits End and celebrated blogger and humorist of the knitting world, is back! Funnier than ever, Pearl-McPhee continues her running dialogue with her knitting compatriots  cheering them on to ever-greater heights in the climb to make knitting universally recognized as THE peak life experience.

Both a celebration of knitting and a sourcebook for practical information, this book is a collection of useful advice and emotional support for the knitter. Pearl-McPhee examines essential truisms of knitting, side by side with tongue in-cheek warnings, realities, and fantasies about the act of knitting and the people who do it.

In chapters on everything from yarn needles, gauge, and knitting bag essentials to hats, socks, shawls, and sweaters, Pearl-McPhee unravels the mysteries of what it is that makes knitting click, from the inside out. She dares to question longstanding rules and uncover the true essence of what makes a hat a hat, a sock a sock, and so on. Insights into why certain techniques work encourage knitters to take control and knit in the way that works best for them. As she says, There are no knitting police.

The result is an illuminating, liberating (and hilarious!) look at knitting that will comfort the experienced knitter, surprise the mainstream one, and entice the beginner. [via]

Sometimes humorous, sometimes mordant, always passionate, A Mind of Summer is Grayson's look at life in an era when everything is "post-something". [via]

Lonely Brooklyn twentysomething David Gould has problems: blown work deadlines, an obsession with an Internet temptress he's never met in the flesh, and, worst of all, a hedonistic double attempting to steal his identity. Full of gripping characters, mood-altering detail, and a killer virtual soundtrack, Miss Misery is a genre-defying exploration of growing up and going out in the new century. As he rockets the reader from cyberspace to nightclub bathrooms, from the heart of New York City to the suburbs of Utah, Andy Greenwald unspools a fast-moving, funny story about the timeless need to become the main character in your own life. [via]

My War is a book that will challenge many of the most common assumptions about the Iraq War and the people fighting in it. Colby Buzzell, the book's author and a U.S. Army machine-gunner who did a year-long tour in Iraq, is not the stereotypical small-town soldier from a Red State. He grew up in San Francisco eating pot brownies at the Haight-Ashbury Street Fair, skateboarding, and listening to punk and heavy metal. He supported Ralph Nader for president, reads George Orwell, and his dad worked in Silicon Valley. But he was sick of his "life in oblivion," bouncing around from one dead-end job to another. As Buzzell writes in his typically gritty prose, "I didnt want to get all old and have my bratty grandkids ask me, 'Grandpa, where were you during the Iraq war?' and me going, 'Oh, I was busy doing temp work and data entry for 12 bucks an hour.'"

In search of adventure, Buzzell joined the army and got sent to Iraq. First stationed in the ultra-dangerous Sunni Triangle, he quickly mastered how to use the M240 Bravo machine gun: "Just get behind that muthafucka and just fire it." His fellow soldiers, mostly hip-hop fans or headbanging metal-heads like him, killed time watching porn on mini-portable DVD players or listening to Metallica on their iPods while on patrol. Long boring spells were interrupted by wild fits of confusing action. On one of Buzzell's first missions, two platoons fired thousands of rounds at near point-blank range at an unarmed Iraqi civilian. Amazingly, he survived. Out of boredom, Buzzell started a blog, one of the first by an ordinary "Joe" grunt in Iraq. It became a media sensation and got Buzzell in trouble with the REMFs ("Rear Echelon Mutha Fuckers") because of his less-than-glamorous portrayal of the war and his superiors, whom he accuses of constantly lying to the public and the soldiers under their command. My War may be disappointing to readers looking for deeper introspections on the moral questions behind the war, but it is a pretty convincing case against the claim that everything in Iraq is going fine. --Alex Roslin [via]

From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can't do without. [via]

Tired of filling up your blog with boring posts? Take the next step and get inspired to create something unique. Author Margaret Mason shows you the way with this fun collection of inspirational ideas for your blog. Nobody Cares What You Had for Lunch: 100 Ideas for Your Blog is a unique idea-book for bloggers seeking fun, creative inspiration. Margaret gives writers the prompts they need to describe, imagine, investigate and generate clever posts. Sample ideas include:

• Writing a serial novel
• Conducting unnecessary experiments
• Creating your autobiography
• Public eavesdropping
• And much, much more

• Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction.
• Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns.
• Blog to connect with readers, driving them to Amazon and bookstores.
• Boost your visibility with Google, ignite word-of-mouth with social networks for viral marketing.
• Capitalize on peer content and "amateur" book reviews.

The project that captured a nation's imagination.

The instructions were simple, but the results were extraordinary.

It all began with an idea Frank Warren had for a community art project. He began handing out postcards to strangers and leaving them in public places -- asking people to write down a secret they had never told anyone and mail it to him, anonymously.

The response was overwhelming. The secrets were both provocative and profound, and the cards themselves were works of art -- carefully and creatively constructed by hand. Addictively compelling, the cards reveal our deepest fears, desires, regrets, and obsessions. Frank calls them "graphic haiku," beautiful, elegant, and small in structure but powerfully emotional.

As Frank began posting the cards on his website, PostSecret took on a life of its own, becoming much more than a simple art project. It has grown into a global phenomenon, exposing our individual aspirations, fantasies, and frailties -- our common humanity.

Every day dozens of postcards still make their way to Frank, with postmarks from around the world, touching on every aspect of human experience. This extraordinary collection brings together the most powerful, personal, and beautifully intimate secrets Frank Warren has received -- and brilliantly illuminates that human emotions can be unique and universal at the same time.

If you want to start blogging fast, but dont want to get sidetracked by the details, then you need a Visual QuickProject Guide!

Writing in a journal is all well and good, but when you're ready to share your musings with the world (and you think the world is ready to receive them!), a blog is the way to go. For just $12.99, this compact guide shows you how! Using big, bold full-color pictures and streamlined instructions, it covers just the need-to-know essentials that will get you blogging with leading free blog software--Googles Blogger--in a matter of minutes.  Best-selling author Elizabeth Castro takes you through each step of the blogging process--from acquainting you with the interface to setting up your blog, creating your profile, posting email, adding pictures and audio, and more. Occasional sidebars and tips point out other useful blogging tips and tricks. 

Twelve-year-old Raisin Rodriguez has been uprooted from her life in California and plopped down in Philadelphia with her mother, sister, step-father, step-sister Samantha, and Samantha's cross-dressing poodle Countess. The only way Raisin can survive the painful transition is by recording every detail in a secret blog she keeps for her best friends from home.

Raisin shares her latest musings and spills about every humiliating incident that prevents her new friendships from taking off. She even describes the arrival of her dreaded period, just after her thirteenth birthday. But humiliation doesn't begin to cover what Raisin experiences when someone at her new school discovers her blog and prints it out for the world to see.

This hilariously painful and heartbreakingly hysterical novel offers a glimpse into the mind and heart of a truly unique character with an unforgettable voice. [via]

As one of today's most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog-ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years. A sample: Bon Jovi And The Pirates Christmas Card Spam Clinging To Your Job Title? How Much Would You Pay to Be on Oprah's Show? The Persistence of Really Bad Ideas The Seduction of "Good Enough" What Happens When It's All on Tape? Would You Buy Life Insurance at a Rock Concert? Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: "I guarantee that you'll find some ideas that don't work for you. But I'm certain that you're smart enough to see the stuff you've always wanted to do, buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen." [via]

Uses of Blogs brings together scholars and practitioners from a wide range of fields to offer a broad spectrum of perspectives on current and emerging uses of blogs. Blogging is rapidly developing into a mainstream activity for Internet users, but beyond the popular headlines, there has been very little serious research done on their actual application in specific, everyday contexts. One reason for this is that the variety of styles of blogging-news blogs and political commentary blogs, marketing blogs, corporate dark blogs, fictional blogs, educational blogs, to name just a few-make it difficult to generalize and to imagine how blogs might be used in particular environments. This pathbreaking new book demonstrates the application of blogs and blogging in the full range of industrial and social contexts. [via]

WordPress is an open-source personal publishing platform that is easy to use, flexible, and highly customizable. Although used primarily for publishing blogs, WordPress can easily be used to create and maintain complete Web sites.

Taking the average blogger further than blogspot can, WordPress allows bloggers to create more complicated sites with their open-source technology, rather than blogger which is limited by HTML changes to their templates.

This easy-to-follow, step-by-step guide shows you how to install, use, and customize WordPress to get the most from the software. Includes tips that explain why certain techniques are better than others, how to watch for potential problems, and where readers can find more information.

Stephanie Pearl-McPhee's deepest wish is that everyone understand that knitting is at least as fun as baseball and way cooler than the evil looped path of crochet. Every project, from a misshapen hat to the most magnificent sweater, holds a story. Yarn Harlot tells all those stories with humor, insight, and sympathy for the obsessed.

Over 50 million people in America knit. The average knitter spends between $500 and $1,700 a year on yarn, patterns, needles, and books. No longer just a fad or a hobby, knitting has advanced to a lifestyle.

Yarn Harlot: The Secret Life of a Knitter moves beyond instructions and patterns into the purest elements of knitting: obsession, frustration, reflection, and fun. Stephanie Pearl-McPhee's humorous and poignant essays find humor in knitting an enormous afghan that requires a whopping 30 balls of wool, having a husband with size 13 feet who loves to wear hand-knit socks, and earns her "yarn harlot" title with her love of any new yarn--she'll quickly drop an old project for the fresh saucy look of a new interesting yarn.

Since the upsurge in knitting began in the early '90s, the number of women under 45 who knit has doubled. Knitting is no longer a hobby for just grandmothers--women and men of all ages are embracing this art. Describing its allure is best left to Stephanie who explains: "It is a well-known fact that knitting is a sparkling form of entertainment, as spiritual as yoga, as relaxing as a massage, and as funny as Erma Bombeck trapped in a PTA meeting." [via]