ISBN is

978-0-09-941837-5 / 9780099418375

Boo Hoo: A Dot.com Story from Concept to Catastrophe

by

Publisher:Random House UK

Edition:Softcover

Language:English

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About the book:

This is the story of how an international model and a former poetry critic from Sweden dreamed up the most ambitious and glamorous internet start–up ever attempted; how they convinced the worlds biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ultimately, how they burned through all the money in just over a year. The rise and fall of boo.com is an insiders look at the 18 months of euphoria that ushered in the dot.com era.

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