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“Winning New Customers in Financial Services: Using Relationship Marketing and Information Technology in Consumer Financial Services” by Stone, Merlin
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https://www.bookfinder.com/search/?author=Stone%2C+Merlin&title=Winning+New+Customers+in+Financial+Services%3A+Using+Relationship+Marketing+and+Information+Technology+in+Consumer+Financial+Services&lang=en&st=xl&ac=qr
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