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“Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers” by Moore, Geoffrey A.
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https://www.bookfinder.com/search/?author=Moore%2C+Geoffrey+A.&title=Crossing+the+Chasm%3A+Marketing+and+Selling+High-Tech+Products+to+Mainstream+Customers&lang=en&st=xl&ac=qr
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