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Writing for the Mass Media (5th Edition)
ISBN 0205335470 / 9780205335473 / 0-205-33547-0
Publisher Allyn & Bacon
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Through five editions, Writing for the Mass Media remains one of the most clear and efficient introductions to media writing. This successful text offers a simple organization, clear writing, abundant exercises, and precise examples that give students the information and opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing - inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations - and covers all major areas of media, including the World Wide Web. [via]