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Weapons of Mass Deception:
Rampton and Stauber can now reveal in detail how public relations experts in the Bush administration acted deliberately to distort the news, to suppress the facts and to push an America still shocked by the attacks of 9/11 into war on Iraq. Worse, they build a damning case against the mainstream media, and its failure to challenge the White House over its most blatant lies and evasions. From the outset, the invasion of Iraq was branded and packaged like a commercial product. When asked why the build-up to the war began in September 2002, the White House Chief of Staff had this to say, "From a marketing point of view, you don't introduce new products in August". [via]