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Visual Research:
An Introduction to Research Methodologies in Graphic Design

by Ian Noble, Russell Bestley

ISBN 2884790497 / 9782884790499 / 2-88479-049-7
Publisher AVA Publishing
Country Switzerland
Language English
Edition Softcover
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Book summary

Serious graphic design students and creative professionals will find this presentation of quantitative and qualitative research methods in visual communication invaluable. Fully illustrated with eye-opening real-life case studies, it focuses on the relatively unexplored process of design analysis. Illuminating and thought-provoking discussions deal with such issues as the audience, communications theory, experimentation in the studio, semiotics, and semantics. A final section features suggestions on how to synthesize practical and theoretical models, with strategies that working designers can really use.