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business reference

Understanding Business

by William G. Nickels, James M. McHugh, Susan M. McHugh

ISBN 0072538767 / 9780072538762 / 0-07-253876-7
Publisher Irwin Professional Pub
Language English
Edition Hardcover
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Book summary

Beginning with an introduction to the relationships and principles governing management, this text moves on to examine the cross-functional teams in marketing. Miniprojects are included to help students prepare for effective discussion of particular topics, while practice cases allow students to practice managerial decision making. Career portfolios profile the career development of a recent college graduate, and include specific job descriptions, requirements, earnings potential and growth potential. Global and ethical issues are integrated throughout the text. [via]