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The Seven Pillars of Sales Success
ISBN 0806972041 / 9780806972046 / 0-8069-7204-1
Publisher Sterling Pub Co Inc
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A guide to the toughest selling problems, this book describes how to get distracted people to pay attention, remember names, get cold contracts by phone and assesses computer and fax selling. The author shows how letters and speeches can turn into "response getters" using the right technique. [via]