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The Scenario Planning Handbook:
A Practitioner's Guide to Developing and Using Scenarios to Direct Strategy in Today's Uncertain Times

by Ian Wilson, Bill Ralston

ISBN 0324312857 / 9780324312850 / 0-324-31285-7
Publisher Cengage Learning College
Language English
Edition Hardcover
List price $34.95
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Book summary

It's practical. It's easy-to-use. It works. SCENARIO PLANNING HANDBOOK: DEVELOPING STRATEGIES IN UNCERTAIN TIMES reveals the most effective stategy techniques available to help you, a decision-maker, plan for the future. And with this strategy textbook, you won't just get theory. You'll also get the most up-to-date data, analysis, and expert insights that show you how to succeed. Don't let uncertainty paralyze you or force a bad decision. Let SCENARIO PLANNING HANDBOOK: DEVELOPING STRATEGIES IN UNCERTAIN TIMES guide you using the decision-making practices that are proven to work. [via]