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The Qualcomm Equation:
How a Fledgling Telecom Company Forged a New Path to Big Profits and Market

by Dave Mock

ISBN 0814408184 / 9780814408186 / 0-8144-0818-4
Publisher AMACOM
Language English
Edition Hardcover
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Book summary

How did a small, unknown company like Qualcomm manage to storm the wireless industry and grow into a multibillion dollar powerhouse in less than a decade? The Qualcomm Equation provides an in-depth look at Qualcomm's business model, as well as chronicling the exciting early history of the company. Readers will gain insight into the methods Qualcomm used to license a growing list of patents for profit, and learn from the key business strategies that enabled Qualcomm to leapfrog the competition. [via]