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Matthew W. Ragas: The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!)

The Power of Cult Branding:
How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!)

by Matthew W. Ragas, Bolivar J. Bueno

ISBN 0761536949 / 9780761536949 / 0-7615-3694-9
Publisher Prima Venture
Language English
Edition Hardcover
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