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The Plain English Guide
by Martin Cutts
ISBN 0198600496 / 9780198600497 / 0-19-860049-6
Publisher Oxford University Press, USA
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Millions of us are professional writers without even being aware of it. Everyday we write countless letters, memos, instructions, legal documents, and reports. And often this writing is criticized for being full of jargon, or obscure, or long-winded, or just not in "plain English." But what is plain English, and how does one write it? The Plain English Guide offers down-to-earth advice and twenty easy-to-follow guidelines covering plain words, sentence length, active and passive verbs, punctuation, planning, and good organization of points. Martin Cutts has probably taught more writers about plain English than anyone else. This book distills his knowledge and experience, and is an essential guide for anyone who writes at work, as well as students in business and professional courses. [via]