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The Media Guide 2001
ISBN 1841154237 / 9781841154237 / 1-84115-423-7
Publisher Fourth Estate Classic House
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The ninth edition of this valuable yearbook resembles nothing so much as a specialist and comprehensive no-frills address book--except that the word "address" has widened in recent years to include e-mail and Web-site details alongside the more traditional postal, phone and fax information. Often, however, the phone number alone is given because that is still likely to be the quickest point of contact for anyone wanting information in a hurry.
Under five broad eclectic headings--The Internet, Press, Broadcasting, Cross Media and Outside Contacts--are listed everything from the Beccles and Bungay Herald to Channel 4 Clip Library, from the Cats' Protection League to the Bank of England and from Brixham coastguard centre to BBC Asian Network. Hospitals, prisons, quangos, advertising agencies, think tanks, religious bodies, media publications, trade unions--they are all dizzyingly here along with government departments, anniversaries, information about annual awards and media training opportunities. There are some short interspersed panels of information on topics such as How to become a journalist too.
Of course this 10,000-item contacts list would be useful for anyone working in the media or wanting to. It would be an obvious point of reference too for media studies students either at sixth form or undergraduate level--they cannot learn too soon that nine-tenths of media success is knowing whom to contact and being able to do it fast. But a book so packed with information and minutiae also has a potential wider use. Telephone directories are limited and local. Directory enquiries won't give out addresses. If you ever need, professionally or privately, to contact any organisation beyond your own area--for whatever reason--the Guardian Media Guide would probably be worth keeping beside your phone. --Susan Elkin [via]