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The Art of the Advantage:
36 Strategies to Seize the Competitive Edge

by Kaihan Krippendorf

ISBN 1587991780 / 9781587991783 / 1-58799-178-0
Publisher Texere
Language English
Edition Softcover
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Book summary

Art of the Advantage brings to life the centuries-old thirty-six Chinese stratagems and explains how they can be applied to corporate or personal strategy. Author Kaihan Krippendorf shows how in using Chinese philosophy, companies can create unfamiliar, cutting-edge corporate strategies that are often unfamiliar to Western companies allowing them to take their western competitors unaware and make them more competitive. Throughout the book, Krippendorf uses ten case studies from the worlds top business schools to illustrate his points. [via]