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Teeth - Does Your Value Proposition Have Any?
ISBN 0971742103 / 9780971742109 / 0-9717421-0-3
Publisher Strategic Press International
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This book provides a common sense insight into how and why you should shape and calibrate your message, story, or value propositions - to the specific levels of access you desire more exposure to, in this heightened age of competition - or gradually watch your business go backwards. [via]