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Strategy Process, Content, Context An International Perspective

ISBN 1861521391 / 9781861521392 / 1-86152-139-1

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Book summary

Bob De Wit and Ron MeyerÂ's innovative and extremely successful strategy text encourages critical and creative strategic thinking. By introducing articles from key strategists to present differing perspectives on each strategic issue covered, the authors stress and contrast the diversity of views in the subject without endorsing any one approach. [via]