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Strategic Marketing Problems:
Cases and Comments, 10th Edition

by Roger Kerin, Robert Peterson

ISBN 0131421840 / 9780131421844 / 0-13-142184-0
Publisher Prentice Hall
Language English
Edition Hardcover
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Book summary

For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice. [via]