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Small Business Management:
An Entrepreneurial Emphasis

by Longenecker, Justin G. (Justin G. Longenecker), Carlos W. Moore, J. William Petty

ISBN 0538890150 / 9780538890151 / 0-538-89015-0
Publisher South-Western College Pub
Language English
Edition Hardcover
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Book summary

For more than three decades, Small Business Management has been the most widely used text in its field.The authors diverse academic backgrounds in management, marketing and finance have enabled them to provide well-balanced coverage of small business issues. The text continues to be praised for its balanced presentation of current theories and practice related to starting and managing small business firms. [via]