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Serious Creativity:
Using the Power of Lateral Thinking to Create New Ideas

by Edward De Bono

ISBN 0887305660 / 9780887305665 / 0-88730-566-0
Publisher Harpercollins
Language English
Edition Hardcover
List price $23.00
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Book summary

The inventor of the process of lateral thinking offers a guide to enhancing creativity, updating the core concepts of his book, Lateral Thinking. 30,000 first printing. $30,000 ad/promo. [via]