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Secret Formula:
How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World

by Fredrick Allen

ISBN 0887306721 / 9780887306723 / 0-88730-672-1
Publisher Harpercollins
Language English
Edition Hardcover
List price $25.00
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Book summary

A remarkably entertaining history of Coca-Cola that traces the development of American capitalism and marketing in the 20th century. Award-winning journalist Frederick Allen chronicles the soft drink's incredible rise and its recent breakthroughs behind the fallen Iron Curtain. 50 photos. [via]