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Scoring Points:
How Tesco is Winning Customer Loyalty

by Clive Humby, Terry Hunt, Tim Phillips

ISBN 074943578X / 9780749435783 / 0-7494-3578-X
Publisher Kogan Page Business Books
Language English
Edition Hardcover
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Book summary

* 10 million shoppers in Britain are active members of Tesco Clubcard, the world's most successful retail loyalty scheme