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Satisfaction Guaranteed:
The Making of the American Mass Market

by Susan Strasser

ISBN 1588341461 / 9781588341464 / 1-58834-146-1
Publisher Smithsonian Books
Language English
Edition Softcover
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Book summary

This sweeping history provides the reader with a better understanding of Americas consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kelloggs, Wrigleys, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macys, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward. [via]