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Principles of Marketing (7th Edition)

by Philip Kotler, Gary Armstrong

ISBN 0131902083 / 9780131902084 / 0-13-190208-3
Publisher Prentice Hall College Div
Language English
Edition Hardcover
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Book summary

Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and large businesses. [via]