| Search | About | Preferences | Interact | Help | |
| 150 million books. 1 search engine. | ||
Founded in 1997, BookFinder.com has become a leading book price comparison site:
Find and compare hundreds of millions of new books, used books, rare books and out of print books from over 100,000 booksellers and 60+ websites worldwide.
Principles of Marketingby Philip Kotler, Gary Armstrong
ISBN
0131902083 / 9780131902084 / 0-13-190208-3
Publisher Pearson plc Language English Edition Hardcover › Find signed collectible books: 'Principles of Marketing' |
Book summary
Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and large businesses. [via]