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New Service Development and Innovation in the New Economy
ISBN 9144015593 / 9789144015590 / 91-44-01559-3
Publisher Studentlitteratur AB
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This book focuses on one of the key issues in the management of a modern firm - the introduction and development of new competitive services. The book combines both theoretical and applied approaches. It also incorporates a number of case studies from a wide range of companies, aimed to illustrate various aspects of the design and improvement of new services. [via]