National Image and Competitive Advantage:
The Theory and Practice of Country-Of-Origin Effect

by Eugene D. Jaffe, Israel D. Nebenzahl

ISBN8716135164 / 9788716135162 / 87-16-13516-4
PublisherIntl Specialized Book Service Inc
CountryDenmark
LanguageEnglish
EditionHardcover
List price$28.00
Buying Options

Found a mistake in this data?