Founded in 1997, BookFinder.com has become a leading book price comparison site:

Find and compare hundreds of millions of new books, used books, rare books and out of print books from over 100,000 booksellers and 60+ websites worldwide.

Maxi-marketing:
The New Direction in Advertising, Promotion, and Marketing Strategy

by Stan Rapp, Tom Collins

ISBN 0452262380 / 9780452262386 / 0-452-26238-0
Publisher Plume
Language English
Find This Book

 

Find signed collectible books: 'Maxi-marketing: The New Direction in Advertising, Promotion, and Marketing Strategy'

Book summary

Rapp and Collins, founders of one of the largest direct marketing agency networks, reveal the new direction that is revolutionizing the business world. The development of computer technology allows for a more reliable, cost-efficient mode of selling. [via]